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 27 Jul 2011
 


Online video reporting from Sydney International Boat Show

The largest marine news group in the world, TetraMedia publisher of Sail-World.com, MarineBusiness-World.com, Powerboat-world.com, FishingBoating-World had a large media team at Sanctuary Cove Boat Show, but the team will be bigger again at Sydney International Boat Show as the marine media scene has now clearly passed the tipping point between print and online. Or you could say the old boat has capsized.

San Francisco (USA,CA) - 34th America's Cup - ORACLE Racing Russell Coutts capsize  Gilles Martin-Raget/www.americascup.com


TetraMedia Publisher Rob Kothe just back from meetings with the TetraMedia North American team commented. 'It took a long while for the marine industry to realise the importance of the internet, but look around at any boat show and you will see most people using their smart phone to access the internet.

'The online publishing world is advancing rapidly. This year we will celebrate our 14th year delivering marine news content online. We have the audience, the technology and experience to stay well ahead of the latecomers.

‘We launched online in 1997 and it seems a long time ago that Rupert Murdoch predicted the printing presses would one day turn off and plainly this day is coming faster than anyone expected.

‘For the first 10 years we were online, the advertisers heard from the marine print publishers that the web was a flash in the pan, only print mattered.

'Now world-wide we are seeing marine magazine titles disappearing, amalgamating and reducing issues numbers, ever while putting on a brave face.

With newly developed websites that wil be huge, enormous one day.... we see them talking up numbers which fly in the face of established online metrics, while struggling for traction, day after day losing overall ground.

Yet our very much established online group continues to draw larger and larger audiences.

'Last week our top daily audience was 29,500 readers, with three other days each over 23,000. Compare that to any other specialist marine media in the Asia Pacific. Its quite a boat-show.

'As boaters continue to vote with their mouses, the TetraMedia boat show media team, in Australia, 11-strong this year, plans to bring our readers of MarineBusiness-World.com, Powerboat-World.com, Sail-World.com and FishingBoat-World.com online publications all the colour, innovation, personalities and trends of this year's largest Asia Pacific Boat Show event, by video reporting and interviewing.

'The team will comprise Jeni Bone, Mark Rothfield, Rob Kothe, Nancy Knudsen, Phil Arane, Mark Cherrington, John Curnow, Daryl Krasu, Bob Wonders, Sara Vincent and Steven Sun.

'We will be conducting dozens and dozens of interviews across the show - a tangible indication of the demand for immediate access to relevant, authoritative online news and features.'

'The use of mobile devices is rapidly expanding our audiences. Our iPad site versions are proving very popular and over the next 10 days, our latest site upgrades in iPhone, Android and Blackberry versions will be online. Boating videos look great on iPhones and this is why the TetraMedia team is working so hard to deliver news by video.

'Last month the Wall Street Journal online ran some of our video action for just four hours and our traffic went through the roof.

And this is the kind of thing that drives traffic

Here is some-wild footage from the Chicago Mackinac race from the official Sail-World.com Media centre

'Technology advances now allow our world-wide marine audience see 24x7 local news (and hence local advertising) wherever they are – on land, at sea and now from air!

'One of our US editors last week sent a newsletter to his US subscribers on a Chicago-Miami flight.'

Advertisers are flocking to digital, aware their most active consumers are looking for news and researching before buying using the Internet as their preferred medium. And for the first time, figures show online media has surpassed print as the preferred medium for mainstream news.

2011 is a milestone year for online media. Early in the year recent US report into media consumption showed that for the first time, the percentage of people who say they get news online at least three times a week has surpassed newspapers.

According to the ‘State of the News Media' (http://stateofthemedia.org/) survey compiled by the Project for Excellence in Journalism, a research organization that evaluates and studies the performance of the press, news consumption online increased 17 per cent in 2010 from 2009. By December, 41 per cent of Americans said they got most of their news about national and international issues on the Internet, more than double the rise of the year prior.

The annual survey attributed this to the rapid growth of smartphones and electronic tablets which are making the Internet the destination of choice for consumers looking for news.

Commenting on the results, project director Tom Rosenstiel said: 'People are just becoming accustomed to having the Internet available in their pockets on phones or small tablets.'

Advertising revenue is migrating online at a rapid rate and online ad revenue surpassed print newspaper ad revenue for the first time during 2010.

Australia's major print media proponents, among them James Packer, Rupert Murdoch and Kerry Stokes are investing hand over fist in digital and tablet media, as are the magazine sector, radio, TV and just about every niche medium there is on the landscape.

Simon Davies, Head of Publishing at media agency, OMD says the GFC has impacted on the entire consumer magazine market, as well as other traditional media, and as long as consumer focus is on shorter term retail activity, 'mediums that deliver more immediate results with shorter deadlines' are profiting.

And while all publishers are investing in 'interactive brand experiences' for their publications – translated as digital reincarnations with video and opportunity for readers to gain 'value added' features such as free extras, prizes and fun or entertaining diversions sponsored by a brand – those mastheads which have occupied the online space for longest are already steps ahead.

Media magnate Kerry Stokes believes printed newspapers could be gone in as few as 10 years, due to the rise of online new sources. He refers to printed newspapers were a 'sunset industry'.

The billionaire's comments came at a business briefing in Perth earlier this year, to announce the West Australian Newspaper Holdings Ltd's (WAN) planned $4.085 billion acquisition of Seven Media Group. Stokes is the chairman of both WAN and Seven Group Holdings Ltd, the owner of Seven Media Group.

In his speech, Stokes said 'neither technology nor youth will wait' for print media to catch up. The only route to profit and relevance is 'producing news both visually and written online, instantly, to deliver news as they (consumers) want and when they want'.

Rob Kothe sumed up by saying 'Currently Sail-World.com has 45,000 North American online newsletter subscribers across its racing and cruising sites in the USA and Canada, another 45,000 in the Asia Pacific and 20,000 in UK, Europe and Africa. The last of these is our fastest growing market, as the London Olympics approaches.

'By the end of 2011, we will be delivering feature articles, video both interviews and action, images and news to 250,000 readers each month via 25 different versions of our websites (mobile and geolocated).

'With that significant audience, we have the ability for industry advertisers to chose regional markets, decide their own advertising schedules and change their own advertising content.

'The large online audiences, the delivery of local and international content 24x7, anywhere, anytime is why advertisers must follow their customers online.

'Beyond that, companies wishing to further expose the TetraMedia audience to its promotional and commercial news need to contact our media sales representatives, who will be happy to quote on a range of very cost effective media packages,' Kothe added.

For Asian industry groups please call Guy Nowell +852 9680 7063 or email asiaeditor (at) sail-world.com for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil (at) trademediaservices.com.au
For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales (at) sail-world.com
For North American, UK and European companies call Greg Nicol 877-620-9373 or email gnicol(at)kerrwil.com
UK and European companies contact Jeraldine Kennedy +44 20 3286 3390 or email jeraldine.kennedy(at)sail-world.com


Jeni Bone



OK Dinghy World Championships day 2 in paradise

The International OK Dinghy World Championships day two was yet another day in paradise abundant with blue skies, bright sunshine, and temperatures in the 20s. Many of the sailors commented on how they were running low on summer clothing as they had packed initially expecting it to be cold and rainy.... [more]
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Weymouth and Portland International Regatta - Competitive Laser fleet
International Sailing Federation,
Over 100 Laser and Laser Radial sailors will make the trip to Weymouth and Portland for the Olympic Test Event, as the sailors' countdown to the London 2012 Olympic Sailing Competition. Fifty six Laser sailors and forty nine Laser Radial sailors will represent their nation in a bid to get the upper hand on Olympic waters with one year to go.... [more]
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RS Feva World Championship Day 2 - Dancing on the Foredeck
Golly Tucker,
RS Feva World Championship - Only two races were required for a full qualification series. Approx 10kts hit the deck with a 30 degree shift predicted at some point. The shift happened during the final race which was abandoned due to fleet inversion tendencies. That was when the magic happened.... [more]
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Southern Spars take top three overall in the Region of Sardinia Trophy
Sail-World,
Southern Spars congratulate the Audi Sailing Team powered by All4One, and complete with a Southern Spars' TPT rig, for obtaining their first victory in an Audi MedCup event on 24 July. After finishing second in two of the MedCup regattas last year, a win was exactly what Jochen Schuemann, Sebastien Col and the international crew needed at the Region of Sardinia Trophy in the Gulf of Cagliari.... [more]
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470 Junior World Championships - Ryan and Hall move into top five
Rick van Wijngaarden,
The reigning Junior 470 Womens World Champions are Victoria Jurczok and Josephine Bach. Jurczok was relieved the strong winds of the past few days had given way to something lighter, albeit at times it was barely windy enough to fill spinnakers.... [more]
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Brisbane to Keppel Tropical Yacht for Brisbane journo
Ashley Kaine,
The 348 nautical mile Brisbane to Keppel race will start on Friday 5th August at noon just east of Green Island, on Brisbane's beautiful Moreton Bay.... [more]
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Flying 15 Worlds Championship Day 4 - Into the end game
Gerald New,
For Series leaders Vials and Turner it was a great recovery performance. Seventh at the first mark, they misjudged the tide and hit the mark, after turns they were in tenth place. Slowly making places they were able to round the final mark in fourth.... [more]
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Mooloolaba a welcome stopover for boaties heading north this winter
Tracey Johnstone,
It's that time of year when the Sydney and Melbourne racing fleets start to make their annual trek north to the warmer climes of the Whitsundays. Mooloolaba Harbour is a traditional and welcome respite for the delivery crews offering a safe port, plentiful berthing choices, refueling facilities and a hearty welcome from Mooloolaba Yacht club members.... [more]
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Junior sailors the key to Optimist sail development
Brendan Maxwell,
Over the past three months North Sails one design dinghy expert Dave O'Connor and three of Australia's top junior Optimist sailors from Sydney including Shaun Conner, Jim Colley and Chris Phillips, have been working hard and testing some of the latest Optimist sail designs from North Sails.... [more]
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PWA Fuerteventura Grand Slam day 3 - Style master and the rising star
PWA,
The PWA Fuerteventura Grand Slam's third day experienced lighter winds and super flat waters in which the style master Tonky Frans and the rising star Xenia Kessler stormed through the double elimination. A gentle day in Fuerteventura placed the sailors on standby throughout the morning, allowing them to soak up the sun, enjoy the relaxing tunes and taste the culinary delights inside the main tent... [more]
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OK Dinghy World Championships day 1 - The joy of sailing
Mary Reddyhoff & Mike Edwards,
The International OK Dinghy World Championships 2011 are now underway in Largs, Scotland. On the first day of the event, spectators were treated to an Opening Ceremony performance by the Boys Brigade in which the sailors again were able to listen to the sound of the pipes play by 14 year old Christopher who is a member of Largs Sailing Club as they launched their boats.... [more]
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World defeats Ireland to win International Match Racing Challenge
Sonja Lee,
The Royal St. George Yacht Club in Dun Laoghaire Co. Dublin played host to the second annual International Match Racing Challenge over the weekend of the 23rd and 24th July. Ireland's top Match Racing Teams went head to head against a World Team, consisting of five international teams from Denmark, Australia, New Zealand and Great Britain.... [more]
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Volvo Ocean Race Atlantic qualifier begins for Team Telefónica
Volvo Ocean Race,
Volvo Ocean Race 2011-12 entrant Team Telefónica have now set out on their 2,000 mile Atlantic qualifier that is a requirement of the VOR rules. Iker Martínez and his crew departed their base in Lanzarote to begin the journey. 'It's a key test because this is one of the last ones we'll have before we have to make some decisions,' said Mallorca's Jordi Calafat.... [more]
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Audi MedCup: Images from spectacular Sardinia
Ian Roman,
Top international photographer, Ian Roman (GBR), was at the recent round of the Audi MedCup in Sardinia, and provided this gallery of spectacular images of the event.... [more]
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F16 World Championship day 1 strong start for Aussie contingent
2BSailing,
The F16 World Championships are currently underway in Maubuisson, France. On day one, racing took place amid a drizzling rain with breezes that ranged from 12 to 18 knots. The first race of the day saw a slightly port bias starting line and it was Greg Goodall (AUS) and Dominique Van Asselt (NED) that lead the fleet around the first mark after tacked back and forth in the shifty conditions.... [more]
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Lysekil Women's Match 2011 set for August 1st
Anna Holmdahl White,
The Lysekil Women's Match 2011 is all set to start on the 1st August and will run through to the 6th August in Lysekil, Sweden. The sailor in the number two spot in the world, Nicky Souter of Australia will be competing in the event. With women's match racing as a new discipline at the 2012 Olympic Games in London, the regattas in Lysekil, Sweden are hotter than ever.... [more]
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Search for Australia's hottest sailors!
Fran Burke,
Henri Lloyd is putting the call out for Australia's hottest sailors! Rugged good looks, slightly salty around the edges or that bigger than life personality? Then we want you – or perhaps just dob your best mate or skipper in! The search is open to all sailors attending Audi Hamilton Island Race Week in August 2011, with Henri Lloyd looking for 8 to 10 gorgeous, fit sailors to take to the runway.... [more]
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Solo Sailor on record pace despite light winds
Suzanne Arms,
Solo yachtsman Bruce Arms, two-time winner of the Solo Trans-Tasman yacht race, has completed week two of his world-record attempt to sail around Australia non-stop, solo and un-assisted. At 12 noon on Sunday, 24 July 2011, Bruce in his catamaran Big Wave Rider, was 250 nautical miles west of Broome, 62 hours ahead of the existing 42 day record.... [more]
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Volvo Ocean Race: Around the teams - 100 days to go + Video
Sail-World,
A gallery of images from the seven teams entered in the 2011/210 Volvo Ocean race which starts in just 100 days. Plus a video of the skippers reviewing their progress and plan ahead before there start... [more]
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Governor's Cup 2011 - San Diego Yacht Club victory
Nancy Mellon,
Governor's Cup 2011 - The victorious team from San Diego Yacht Club included the skipper, Nevin Snow, the youngest racer in the regatta. His team mates were Jake LaDow and Jake Reynolds. The team lost only four races in the Round Robin series. The final four teams included Royal New Zealand Yacht Squadron, Royal Port Nicholson Yacht Club, San Diego Yacht Club and Newport Harbor Yacht Club.... [more]
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Clipper 11-12 Yacht Race - HMS Illustrious to support race start
Heather Ewing,
Clipper 11-12 Round the World Yacht Race - With one week to go until the cannon fires to signal the race start, the first global event to set off from the Solent since 2004, organisers are thrilled to welcome the Royal Navy's helicopter carrier, HMS Illustrious, which will attend the weekend's festivities, culminating in the race start on Sunday 31 July.... [more]
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Champions crowned at 2011 Techno Windsurfing World Championships
David Wells,
2011 Techno Windsurfing World Championships final day was a full one with two course races and a long distance race on the agenda and the tension could be cut with a knife with multiple world titles up in the air. The last day of the regatta followed the trend of oscilating fog banks; one day it's in, the next day it's out.... [more]
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New Contender World Champion
WPNSA,
The new 2011 Contender World Champion is Bjarke B. Johnsen from Denmark... [more]
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Australian University Sailing update
Ajay Rau,
Australians performed well at the 2011 World Laser Radial Senior Championship- La Rochelle, France 16th-23rd July. James Burman (Australian sailing squad member/ Macquarie University) finished second at the 2011 World Laser Radial Senior Championships, just one point separated him and eventual World Champion Marcin Rudawski (Poland).... [more]
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Laser Standard Youth & Radial Men World Championships
International Laser Class Association,
Laser Standard Youth & Radial Men World Championships, La Rochelle, France. A WNW breeze of 14-16 knots with gusts up to 18 knots and a beautiful sunshine added up to a great day on water. Two good races were run again for all fleets.... [more]
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Australians' top placings at Laser Juniors and Radials
Peter Campbell,
The two championships ended overnight after 130 competitors contested the Laser Radials and 147 the Laser Standard Rig Junior Worlds. The Laser junior title saw an outstanding achievement by New Zealander Sam Meech, who won eight heats and finished second in three heats.... [more]
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