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 08 Jun 2010
 


Shows from Cannes to Brisbane, Yacht Sentinel, Sail-World USA launches

Welcome to another week of news and views and innovation in our industry. This week we have a host of international stories, including preview of Cannes and Monaco, if you're lucky enough to be planning a trip, as well as great local stories: Brisbane Boat Show, Melbourne Boat Show.

We also have an interesting product from Smart1Marine. Yacht Sentinel is agreat solution for onboard monitoring. It has an amazing pedigree, invented by a UK engineer famous for his 'smart buildings', Chris Glasow.

Our Sail-World USA website, has stepped up to the plate in a very major market. We have just appointed David Schmidt, a former Senior Editor and current Editor at Large of the prestigeous SAIL magazine as our Sail-World USA editor. North America is an important market for Sail-World. We sent some 60,000 newsletters each week to our subscribers there. Should you be advertising with us there?

We have the wonderful story of our winners of the Meridien Marinas Free Berthing for 25 years, Simon Vials and partner Julie-Anne. Both were ecstatic, as you can imagine and are looking forward to years of cruising ahead of them, thanks to having the expense of berthing fees now taken care of. They and their boat, Good Onya are poised to become happily ensconsed at Meridien Marinas Horizon Shores on the Gold Coast.

These competitions deliver great value. Our newest competition win an Opti for the Kids and One for the Club will deliver more than 4,000 completed surveys. If you're an advertiser or need to be, consider running a promotion of any value (needn't be that size!) and see how our passionate and powerful readership responds. It's well worth it for the qualified, affluent leads and valuable feedback. - is there any other media that can do that for you?

On a different note - what makes a viral ad a success? How about a serious theme with silly execution! This is a pearler.

http://www.youtube.com/watch?v=JCg3ECOPa-A&feature=player_embedded

Made for a minuscule budget by a PR company, Hive for its client, a brand of cough syrup, and based on research which shows people hate being coughed on in public more than they hate witnessing a burp or passing wind. Amateur filming and a simple premise. All people shown were from the general public and signed releases after they found out they were filmed.

Why not get creative at the next opportunity – regatta, open day, sea trial, weekend, boat show, whatever – and make your own ads. They may just go viral (in the good YouTube way)! Send them to us. We'd like to see your take on your brand or business.

Have a great week!


Jeni Bone, editor



Sail-World.com expands in North America with U.S. Editor David Schmidt
Jeni Bone MarineBusiness-World.com,
The Sail-World network of sailing news sites worldwide continues to strengthen with the appointment of Seattle based, Sail-World USA Editor, David Schmidt.... [more]
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Cannes International Boat and Yacht Show 2010
Reed Exhibitions,
A few months before the opening of the 33rd Cannes International Boat and Yacht Show, the big names in international boatbuilding have bolstered their drive and ingenuity to adapt their offer to the new world order. If the world of pleasure boats and luxury yachts has been heavily hit throughout the 2008/2009 season by the worsening economic conditions, it seems the time has now come for a slight... [more]
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Jeanneau to celebrate a series of firsts at Sydney Boat Show
Mainsheet Media,
At the Sydney International Boat Show 2010, the Australian Marine Network will be displaying the largest fleet of Jeanneau yachts ever seen at a boat show in the Southern hemisphere.... [more]
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Capelli luxury sports RIBs now in Australia
Impressions MC,
Italian designed luxury high-speed Capelli Rigid Sports Inflatables (RIBs) are now available in Australia through RLG Imports.... [more]
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Honda dealer snares sales at Sanctuary Cove
Jeni Bone,
Geoff Newman, dealer for Honda outboards at Runaway Bay Marine Service, said this year's Sanctuary Cove Boat Show was a good one. 'Show numbers seemed down, but the quality of the crowd was good and we sold six or seven engines so far, as well as getting enquiries about repowering bigger boats with Volvo and Mercruiser.'... [more]
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Yacht Sentinel onboard on duty
Jeni Bone,
Exhibiting at Sanctuary Cove with the Australian launch of the Yacht Sentinel, Smart1Marine, composed of Tim and Dee Jones, received a large number of orders, healthy levels of manufacturer interest and positive feedback.... [more]
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First exploration of sub-glacial Antarctic lake is a major step closer
British Antarctic Survey,
Scientists have located the ideal drill site for the first ever exploration of an Antarctic sub-glacial lake, a development that it likely to facilitate a revolution in climate-change research and which may lead to the discovery of life-forms cut off from the main line of evolution for millions of years.... [more]
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Rock your boat with Lowrance's SonicHub
Sandman PR,
Lowrance has launched its revolutionary audio hub and docking station for recreational boating, the SonicHub. It's the world's first marine audio server utilising high-definition viewing technology, combined in a multifunction display. The innovative Lowrance High Definition System (HDS) allows boaters to enjoy all the benefits of the SonicHub docking station on a single crystal-clear screen.... [more]
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Sail-World talks to Meridien Marinas Berth Winner
Sail-World.com,
We have been talking to the still shaking long time Sail-World Cruising reader from South East Queensland who has just been announced the winner of the Meridien Marinas Free Berthing for the next 25 years competition. A prize conservatively valued at AUD$300,000, obviously the biggest prize we've ever had on Sail-World.com Here is the story.... [more]
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Brisbane boat show celebrates 50 years
Marine Qld,
Firmly establishing itself as one of Queensland's premier outdoor lifestyle events, the Brisbane Boat Show is proud to be celebrating its 50th show in 2010 on from August 26th to 29th at the Brisbane Convention and Exhibition Centre, South Bank.... [more]
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AIMEX members network with Italian delegation at Sanctuary Cove
AIMEX,
Lucca Promos hosted a networking cocktail party and presentation during Sanctuary Cove International Boat Show (SCIBS) on Saturday 22 May 2010.... [more]
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MEC Yachts powers ahead
AIMEX,
Australian International Marine Export Group (AIMEX) member MEC Yachts a division of Marine Engineering Consultants are certainly footing it with the best recently announcing they have won a contract to build a 20m luxury Aluminium Power Catamaran on the Gold Coast, making this the fifth catamaran to be built under the MEC Yachts banner.... [more]
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Mourjan Marinas IGY receives Innovation and Excellence Award
IGY,
Mourjan Marinas IGY, the Dubai-based company which provides innovative development and management solutions for marina lifestyle destinations in the Middle East, has been recognised with the Innovation and Excellence Award (Marina & Management) in the Arab Maritime World at a high profile awards ceremony in Lebanon.... [more]
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Jessica Watson arrives into home town Mooloolaba
Sail-World.com,
17 year old Jessica Watson motored into the Mooloolah River this afternoon to a warm Queensland reception.... [more]
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Around Australia Ocean Race and Rally- Out of Time for 2011
Bob Williams,
The Around Australia Ocean Race and Rally event has received unprecedented interest from local and international yacht owners, crew and supporters, along with a ground swell of enthusiasm from potential event hosts around Australia – including yacht clubs, local councils, port authorities, tourism and development authorities and governments.... [more]
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@BPGlobalPR originator explains his point of view and his point
AdAge.com,
In AdAge.com this week, an interview with the popular, and still anonymous blogger, Leroy Stick, who has a beef not just with BP, but with the entire PR industry as well. Leroy is responsible for the Twitter sensation, @BPGlobalPR. Here are the 10 Questions that appeared in the ad industry authority that are relevant to the marine industry. For the uninitiated, this man is a phenomenon in terms of... [more]
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US Boat tax cap greeted with relief (and cautious optimism)
Media Services,
South Florida's US$13.6bn marine industry could be getting a shot in the arm with the recent passage of a bill that caps Florida's tax on boat sales at US$18,000 and would come in to effect 1 July.... [more]
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Last Chance to win to win a PredictWind Professional subscription
Richard Gladwell,
Ten Sail-World readers will win a PredictWind Professional forecasting package for one year, valued at almost $1,000 per subscription. Enter NOW!! COMPETITION CLOSES SOON!! There are ten annual subscriptions of the just released new version of PredictWind's Professional Forecast Package top be won in Sail-World's competition.... [more]
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BP 'graciously' declines deep-sea expertise of Cameron & Co
Media Services,
Well, it's official. The BP execs are “morons”. So says Hollywood director, James Cameron following their polite rejection of his offer to help solve the problem of stemming the leaking oil well in the Gulf of Mexico... [more]
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Irish investors acquire majority stake in Sunseeker
Media Services,
A group of British and Irish investors led by FL Partners, a Dublin-based private equity firm, has acquired a majority stake in UK boatbuilder Sunseeker International for £25m.... [more]
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Coastguard Boating Education Services: PWC Safety Module
Coastguard Boating Education .,
Coastguard Boating Education has recently launched an exciting interactive edugame targeting PWC users, challenging their skills and knowledge via an online safety module.... [more]
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Zoke signs as sponsor of RHKYC's Around The Island Race
RHKYC Media,
On 23 April 2010 Hong Kong, Mr Liu Rui-Jin, Chairman of ZhouKe (Hong Kong) International Holdings Ltd., and Mr Ray Parry, General Manager of Royal Hong Kong Yacht Club (RHKYC), signed a three year agreement which will see the Chinese swimwear and leisurewear retailer give their name to one of RHKYC's most historic inshore races, the annual Around The Island Race.... [more]
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All Marine Spares – a company most appropriately named
Bob Wonders,
More than 1.5 million spare parts and components in stock at all times. All Marine Spares has a highly experienced staff of 11, most of them either former mechanics or men with solid mechanical knowledge.... [more]
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New Elan 350 - Out in front in design, performance and pure Wow!
Gael Moldan,
We've seen and sailed the new Elan 350 Cruiser Racer – the bold with twin rudder, twin steering design - and here to tell you just how much this boat radiates pure WOW Factor and causing a real stir. Even we were more impressed than expected! If you really want a very Special Boat - mid size, this is it - no question! The Elan 350 is just streets ahead - there is simply no comparison.... [more]
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Luxury on show at the Melbourne Boat Show
BIA VIC,
The Boating Industry Association of Victoria (BIA) is holding the world launch of the Caribbean 35 Flybridge Cruiser MK III, at the Melbourne Boat Show, Melbourne Exhibition Centre, July 1-5 2010.... [more]
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Raymarine awaits FLIR's investment in R&D
Jeni Bone,
Just a couple of weeks in to the 'definitive arrangement' with the administrator of Raymarine, US thermal imaging manufacturer, FLIR Systems Inc. is yet to make the Australasian office of Raymarine aware of its cultural stamp. But as MD of Raymarine Australia, Ben Bowley explains, the mood is optimistic and local staff anticipate a renewed emphasis on R&D, investment and innovation.... [more]
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Online Boat Show tickets offer discounts and prizes
BIA VIC,
Online ticket sales for the 50th Annual Melbourne Boat Show have gone live with big discounts and the chance to win great prizes to celebrate the Show's 50th year.... [more]
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Superior Marinas Scholarship awarded to Nairn Johnston
MIAA,
Superior Marinas and Marina Industries Association of Australia (MIAA) are pleased to announce that the winner of the Superior Marinas Scholarship is Nairn Johnston of Sydney Wharf Marina.... [more]
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