sail-world.com -- Nespresso's 'The Cup and Me' + Video
Nespresso's 'The Cup and Me' + Video
Sat, 7 Sep 2013
As the business-end of the America’s Cup gets underway tomorrow (7th September) in San Francisco, USA, Nespresso release the fifth film in the specially commissioned series called ‘Taste the Magic of the Cup’. The showdown between the Defender Team Oracle USA and the Challenger Emirates Team New Zealand will see these two teams battle it out for supremacy. In winning the 34th America’s Cup, the victor will enter the America’s Cup hall of fame – a rich history that befits the oldest trophy in international sport.
To mark the start of the 34th America’s Cup Final – Nespresso as Official Coffee to the 34th America’s Cup and Proud Sponsor of Emirates Team New Zealand – release this very special film entitled ‘The Cup and Me’. What winning the Cup means to the sailors and their support team is well documented, but what does it mean to the people? In this film both the public in Auckland and San Francisco share their feelings for the Cup, in a surprisingly intimate and emotional piece. Both nations take immense pride in their country’s America’s Cup history, irreversibly linked since 1995 when Team New Zealand won the 29th America’s Cup then successfully defended in 2000 – the first team outside the USA to do so. As Grant Dalton, CEO of Emirates Team New Zealand, has always said, 'this is about bringing the Cup home…' Certainly by 23rd September, if not before, which home the ‘Auld Mug’ will go to, will be determined.
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