Gone are the days where people wait for next months magazine to read the latest marine news! In the 21st century the internet is where the news readers go and with 75% of New Zealand's internet users on broadband, this is the future.

As sailors worldwide vote with their mice, companies are realising that they need to adjust the distribution of their advertising budgets to include internet-based visibility, with many looking to reduce their print advertising to get online in front of this larger readership.

Sail-World.com is the largest marine news network in the world with Sail-World in New Zealand, Australia, USA, UK, Europe, Asia and Canada plus the World Cruising & Australian Cruising; Powerboat-World and MarineBusiness-World sites. All sites publish the news online and send out their own separate e-newsletters.

This allows for local news coverage in the various regions and interests of these sites, with the same local reach available for local advertisers.

Sail-World/ New Zealand publishes local and international news on the website and also sends out over 45,000 e-newsletters each week containing in depth editorial content, local and international marine news, along with our advertisers banners that link our readers directly to their own website. All of our 75,000+ stories  are archived online and remain easily found by search engines in seconds, unlike stories in print publications stored on the floor. All stories have a Facebook link to be easily shared with friends plus stories can be followed live via our Twitter feeds.

Sail-World.com is a mainstay source of information for serious sailors because we are more event-oriented than any other sailing website in the world. We cover offshore racing, keelboat regattas, match racing, and Olympic classes – the lot! with our news coverage going out to over 900 different media groups including national and international sailing websites.

Sail-World outshines most specific event sites: Every December-January our visitor numbers exceed the much-publicised official Rolex Sydney Hobart site. Whilst major industry advertisers recognise that Sail-World helps them to reach their primary audiences, more and more major sailing events are recognising Sail-World can have a very significant impact on growing their events, adding extra coverage and delivering extra entries for future regattas.

Sail-World readers use the website as a source of technical information on products and services with the inherent good buying opportunities, as well as a reliable and immediate news source. As advertisers are able to inform our readers of their products and services with newsworthy stories, as part of their advertising package, they are able to connect with our readers.

With an average of 165,000 *Unique Visitors/month recorded in 2010 (including 190,000 UV's* during the Americas Cup in Feb 2010) our visitor numbers continue to climb. This is double our 2007 records of 83,000 *UV's/month and we expect to break the 200,000 mark very soon. (*a visitor who visits a site multiple times every day of each month is still recorded as one Unique Visitor, to learn more click here) These visitors  stay on our sites for an average of 17 minutes, being ample time to see our advertisers banners and stories.

Whether your company is a national or international company Sail-World/NZ can address your companies marketing needs for a very effective cost per impression, compared to any print media. Then add our other ELEVEN+ networked websites with editors in six global regions able to spread your news offshore instantly, not 30/60days later. Access to our sites and newsletter subscriptions are FREE for its readers as opposed to a magazine where the readers have to pay.

ADVERTISERS’ ANNUAL PROMOTIONAL PACKAGES

Sail-World offers advertisers a number of different promotional packages to fit different budgets:
An annual Sail-World/NZ promotional package costs from NZ$315 to $795 per month (+ GST) and more for multiple site packages that can include the other ELEVEN+ sites mentioned above. With each of these sites providing their own regional and interest news, plus news from the other networked sites being published on the sites and in their newsletters.

Sail-World NZ Basic Promotional Package: Costs NZ$315 (+ GST) per month. With this package Sail-World publications will display the animated Advertiser’s link buttons on the left hand side <<<< of website pages.

Advertisers can post up to 8 advertiser’s newsworthy press releases, accompanied by images provided by the advertiser and/or from our own image archives. A limited number of company stories can be circulated via the world wide sites compared to a Premium package. The only ad banners with this package are the smaller left side banners that also appear in newsletters.

Sail-World NZ Premium Promotional Package: Costs NZ $795 (+ GST) per month. Premium Advertisers will have extra prominent onsite advertising on the right hand side >>> of pages, plus the left hand side <<<<  Basic banners.

Premium advertisers get regular editorial coverage, with more newsworthy press releases and company stories allowable which are great to tell your news, promote upcoming events, announce new product launches, etc. 

Premium advertisers stories have a large linked footer ad banner attached to their stories allowing readers of the story to see your banner and access your website directly from the story. This is especially powerful in accessing many readers outside our 165,000/month Sail-World readership who find our stories via online searches, due to our sites being news indexed (see below).

 Many other benefits are available for Premium packages including the top of newsletter banners, running of competitions, high impact top of site banners and more...

Premium/Basic Mixed Packages

Increasingly advertisers are moving to year-round Premium Packages, or are using a mixture of Basic promotion, with Premium promotion during key months for their product range. This allows programs for a range of budgets. Here are some of our mixed Basic/Premium annual and monthly costs available on the New Zealand site.

Sail-World will create the Basic and Premium ad banner artwork from supplied company logo and other images, following consultations with you, for an initial graphics/artwork cost of $300 +gst.

An important feature of the Sail-World site program is the advertisers index at the top left <<<<of the sites. It provides a cross-index of information about Basic or Premium package advertisers on the full year, together with their downloadable brochures and screensavers; and product promotions. A powerful extra feature, available at the top right >>>>, is the running of promotional sweepstakes/competitions where entrants must  complete a survey/questionnaire.

Best of all, the Google and Yahoo search engines visit Sail-World every 5 minutes 24/7 and our news links to advertisers websites are delivering a boost in page rankings and search engine listings. Sail-World is one of an elite group of 12,000 Google News-Indexed websites in the world joining many other international media, with this advantage creating large volumes of Sail-World and Powerboat-World traffic due to internet searches. This indexing  also  allows  other media to  find  our stories and  run them in their own publications be that news websites, blogs, magazines, newspapers, TV, Radio, etc.

Preparing your advertising budget? Boaters have moved online and that process continues to accelerate with broadband, so you need to make sure that between 40% and 100% of your advertising expenditure is allocated to online media.

So don’t miss the boat

Advertise on Sail-World.com NOW!

Please email or call now to discuss your requirements further. 

Colin Preston

email: nzsales@sail-world.com

Mobile Phone: +64 21 2674842

Website: http://www.sail-world.com/nz