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Advertise to our Marine
focused readership
Gone are the days where people wait for next months magazine to read the latest marine news! In the 21st century the internet is where the news readers go and with 75% of New Zealand's internet users on broadband, this is the future.
As sailors worldwide vote with their mice, companies are realising that they need to adjust the distribution of their advertising budgets to include internet-based visibility, with many looking to reduce their print advertising to get online in front of this larger readership.
Sail-World.com is the largest marine news network in the world with Sail-World in New Zealand, Australia, USA, UK, Europe, Asia and Canada plus the World Cruising & Australian Cruising; Powerboat-World and MarineBusiness-World sites. All sites publish the news online and send out their own separate e-newsletters. This allows for local news coverage in the various regions and interests of these sites, with the same local reach available for local advertisers.
Sail-World/ New Zealand publishes local and international news on the website and also sends out over 45,000 e-newsletters each week containing in depth editorial content, local and international marine news, along with our advertisers banners that link our readers directly to their own website. All of our 75,000+ stories are archived online and remain easily found by search engines in seconds, unlike stories in print publications stored on the floor. All stories have a Facebook link to be easily shared with friends plus stories can be followed live via our Twitter feeds.
Sail-World.com is a mainstay source of information for serious sailors because we are more event-oriented than any other sailing website in the world. We cover offshore racing, keelboat regattas, match racing, and Olympic classes – the lot! with our news coverage going out to over 900 different media groups including national and international sailing websites. Sail-World outshines most specific
event sites:
Every December-January our visitor numbers exceed the
much-publicised official Rolex Sydney Hobart site. Whilst major
industry advertisers recognise that Sail-World helps them to reach
their primary audiences, more and more major sailing events are
recognising Sail-World can have a very significant impact on growing
their events, adding extra coverage and delivering extra entries for
future regattas.
Sail-World readers use the website as a source of technical information on products and services with the inherent good buying opportunities, as well as a reliable and immediate news source. As advertisers are able to inform our readers of their products and services with newsworthy stories, as part of their advertising package, they are able to connect with our readers. Whether
your company is a
national or international company Sail-World/NZ can address your
companies marketing needs for a very effective cost per impression,
compared to any print media. Then add our other ELEVEN+ networked
websites
with editors in six global regions able to spread your news offshore
instantly, not 30/60days later. Access to our sites and newsletter
subscriptions are FREE for its readers as opposed to a magazine where
the readers have to pay. We provide thousands of our focussed readers with their news NOW! With these same readers being in your target market. ADVERTISERS’ ANNUAL PROMOTIONAL
PACKAGES Sail-World
offers
advertisers a number of different promotional packages to fit different
budgets: Sail-World NZ Basic Promotional Package: Costs NZ$315 (+ GST) per month. With this package Sail-World publications will display the animated Advertiser’s link buttons on the left hand side <<<< of website pages.
Advertisers
can post up to 8 advertiser’s newsworthy press releases,
accompanied by images provided by the advertiser and/or from our own
image archives. A limited number of company stories can be circulated
via the world wide sites compared to a Premium package. The only ad
banners with this package are the smaller left side banners that also
appear in newsletters. Sail-World NZ Premium Promotional Package: Costs NZ $795 (+ GST) per month. Premium Advertisers will have extra prominent onsite advertising on the right hand side >>> of pages, plus the left hand side <<<< Basic banners. Premium advertisers get regular editorial coverage, with more newsworthy press releases and company stories allowable which are great to tell your news, promote upcoming events, announce new product launches, etc. Premium advertisers stories have a large linked footer ad banner attached to their stories allowing readers of the story to see your banner and access your website directly from the story. This is especially powerful in accessing many readers outside our 165,000/month Sail-World readership who find our stories via online searches, due to our sites being news indexed (see below). Many other benefits
are available for
Premium packages including the top of newsletter banners, running of
competitions, high impact top of site banners and more... Premium/Basic
Mixed Packages Increasingly advertisers
are moving to
year-round Premium Packages, or are using a mixture of Basic promotion,
with Premium promotion during key months for their product range. This
allows programs for a range of budgets. Here are some of our mixed
Basic/Premium annual and monthly costs available on the New Zealand
site.
Sail-World / New
Zealand site: 12 month Mixed Advertising Rates
Sail-World
will create
the Basic and Premium ad banner artwork from supplied company logo and
other images, following consultations
with you, for
an initial graphics/artwork cost of $300 +gst.
An important feature of
the Sail-World
site program is the advertisers index at the top left
<<<<of the sites. It provides a cross-index
of information
about Basic or Premium package advertisers on the full year, together
with their downloadable brochures and
screensavers; and product promotions. A powerful extra feature,
available at the top right
>>>>, is the running of
promotional sweepstakes/competitions where entrants must
complete
a survey/questionnaire. Best of all, the Google
and Yahoo search
engines visit Sail-World every 5 minutes 24/7 and our news links to
advertisers websites are delivering a boost in page rankings and search
engine listings. Sail-World is one of an elite group of 12,000 Google News-Indexed
websites in the world joining many other
international media, with this advantage
creating large volumes of
Sail-World and Powerboat-World traffic due
to internet
searches. This indexing also allows other
media to
find our stories and run them in their
own
publications be that news websites, blogs, magazines,
newspapers, TV, Radio, etc. Preparing your
advertising budget? Boaters
have moved online and that process continues to accelerate with
broadband, so you need to make sure that between 40% and 100% of your
advertising expenditure is allocated to online media. So don’t miss
the boat Advertise on
Sail-World.com NOW!
Please
email or call now to discuss your requirements further.
Click Here for Banner Advertising Specifications. Click Here for printer friendly version.
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