As sailors worldwide vote with their mice, companies are realising that they have needed to adjust the distribution of their advertising budgets to include internet-based visibility, with many looking to reduce their print advertising to get online.

Sail-World/ New Zealand now sends out over 45,000 e-newsletters each week, containing in depth editorial content, local and international marine news that includes news from our advertisers as well as their company advertising banners, that link directly to their own website.

Sail-World.com is a mainstay source of information for serious sailors because we are more event-oriented than any other sailing website in the world. We cover offshore racing, keelboat regattas, match racing, and Olympic classes – the lot! and our news coverage goes to over 900 different media groups including national and international sailing websites.

Sail-World outshines most specific event sites: Every December-January our visitor numbers exceed the much-publicised official Rolex Sydney Hobart site. Whilst major industry advertisers recognise that Sail-World helps them to reach their primary audiences, more and more major sailing events are recognising Sail-World can have a very significant impact on growing their events, adding extra coverage and delivering extra entries for future regattas.

Sail-World has also diversified for visitors with interests other than yacht racing with two cruising sites for the more leisurely mariner, as well as a Powerboat site for those wanting more horsepower and a Marine Business site for advertisers to promote to and inform the trade.

Across the sites there were more than 975,000 unique* visitors in 2007, averaging 83,000/month, with 2008 recording an average of 110,000 unique* visitors/month (*a visitor who visits a site multiple times every day of each month is still recorded as one unique visitor). Now in 2009 this has climbed to 165,000/month and will continue to expand as more publications are added.

Whether your company is a national or international company Sail-World/NZ can address your companies marketing needs for a very effective cost per impression, compared to any print media. Then add our other NINE networked websites with editors in four regions able to spread your news offshore instantly, not 30/60days later. Access to our sites and newsletter subscriptions are FREE for its readers as opposed to a magazine where the readers have to pay. What marine magazine has these resources for companies like yours?

We deliver sailing news FAST!

ADVERTISERS’ ANNUAL PROMOTIONAL PACKAGES

Sail-World offers advertisers a number of different promotional packages to fit different budgets:
An annual Sail-World/NZ promotional package costs from NZ$315 to $795 per month (+ GST) and more for multiple site packages that can include: Sail-World/NZ; Sail-World/AUS; Sail-World/USA; Sail-World/UK; -Sail-World/Europe; Sail-World/Asia; Sail-World/World Cruise; Sail-World/AUS Cruise; Powerboat-World.com and MarineBusinessNews.com. With each of these sites providing their own regional and interest news, plus newsfeeds from the rest of the networked sites being published on the sites and in their newsletters.

Sail-World NZ Basic Promotional Package: Costs NZ$315 (+ GST) per month. With this package Sail-World publications will display the animated Advertiser’s link buttons on the left hand side <<<< of website pages.

Advertisers can post up to 12 advertiser’s newsworthy press releases, accompanied by images provided by the advertiser and/or from our own image archives. A limited number of company stories can be circulated via the world wide sites compared to a Premium package. The only ad banners with this package are the smaller left side banners that also appear in newsletters.

Sail-World NZ Premium Promotional Package: Costs NZ $795 (+ GST) per month. Premium Advertisers will have extra prominent onsite advertising on the right hand side >>> of pages, plus the left hand side <<<<  Basic banners.

Premium advertisers get regular editorial coverage, plus can have their own exclusive newsletters which are great to tell your news, promote upcoming events, announce new product launches, etc. being sent to thousands of our Sail-World subscribers. (one newsletter for every three Premium months of a 12 month package e.g. 3/9 mix.)

Premium advertisers stories have a large linked ad banner attached to the story allowing readers of the story to see your banner and access your website directly from the story. This is especially powerful in accessing many readers outside our 165,000/month Sail-World readership who find our stories via online searches, due to our sites being news indexed (see below).

 Many other benefits are available for Premium packages including the top of newsletter banners, running of competitions, high impact top of site banners and more...

Premium/Basic Mixed Packages

Increasingly advertisers are moving to year-round Premium Packages, or are using a mixture of Basic promotion, with Premium promotion during key months for their product range. This allows programs for a range of budgets. Here are some of our mixed Basic/Premium annual and monthly costs available on the New Zealand site.

Plus GST for all rates.

Sail-World will create the Basic and Premium animated gif ad images following consultations with you,  for an initial graphics/artwork cost of $300 +gst. This includes top of newsletter and bottom of story 468x60 banners.

An important feature of the Sail-World site program is the advertisers index at the top left <<<<of the sites. It provides a cross-index of information about Basic or Premium package advertisers on the full year, together with your featured site stories; downloadable brochures and screensavers; and product promotions. A powerful extra feature, available at the top right >>>>, is the running of promotional sweepstakes/competitions where entrants must visit your website for answers or complete a survey/questionnaire.

Full year Premium advertisers receive auto-news update module for their own websites.

Best of all, the Google and Yahoo search engines visit Sail-World every 5 minutes and our news links to advertisers websites are delivering a boost in page rankings and search engine listings. Sail-World is one of an elite group of Google news-indexed websites in the world joining many other international media, that includes other marine news websites, with this advantage creating large volumes of Sail-World and Powerboat-World traffic due to internet searches.

A major story about a marine company may appear in a magazine once, but then it is gone. By contrast the 50,000+ story archive, from Sail-World 's TEN networked websites, are archived online for search engines to find every day.

Preparing your advertising budget? Boaters have moved online and that process continues to accelerate with broadband, so you need to make sure that between 40% and 100% of your advertising expenditure is allocated to online media.

So don’t miss the boat

Advertise on Sail-World.com NOW!

Please email or call now to discuss your requirements further. 

Colin Preston

email: nzsales@sail-world.com

Mobile Phone: +64 21 2674842

Website: http://www.sail-world.com/nz