Please select your home edition
Edition
North Sails on UK Performance

Sir Keith Mills to invest several million Euros into offshore project

by Pierre Orphanidis, vsail.info on 29 Apr 2013
Spanish skipper Javier Sanso sails onboard his "Imoca 60 Acciona 100% Ecopowered" monohull on October 11, 2012 off the coast of Brest, western France, during a training session ahead of the 7th edition of the Vendee Globe solo round-the-world race DPPI / Vendee Globe http://www.vendeeglobe.org/en/

Sir Keith Mills, 62, has spent his entire working life in the advertising and marketing business. He quit school at the age of 15, with no qualifications, and worked his way up from the bottom, founding his own advertising company in 1985. In 1988 he set up Air Miles, an incentive scheme that filled spare capacity on planes, and eventually sold it to British Airways, making a small fortune.

In 2001 he created Nectar, a brand loyalty program that became the biggest one in the UK with over 19 million customers, nearly half of the adult population. According to London's Guardian newspaper, the other half 'can buy T-shirts that pithily answer the eternal question with the response: 'No I haven't got a f***ing Nectar card.'' He then sold Nectar and netted £160 million.

In September 2003 he became Chairman of London 2012 and embarked on two major marketing campaigns. The first one was to pitch the London candidacy to the International Olympic Committee, something he was successful in as the UK capital was selected as host city in July 2005. The second major marketing campaign involved the actual London Olympics and Sir Keith's team was able to bring in more than £1 billion of sponsorship money.

If such a successful, self-made businessman that has been selling and marketing products for nearly half a century states in a press conference that he has found an 'extraordinary business opportunity' for him and that he will invest 'several' million euros of his own money, there must be little doubt he knows what he's talking about. If he then closes the same press conference by saying that he spent his entire career marketing products and that this one is 'one of the best' he has seen then you wish you could have invested some of your savings there as well.

What does all this have to do with sailing? A lot, especially with single-handed and double-handed offshore sailing, and all these enthusiastic statements were made during the international press conference Sir Keith Mills held in Lausanne, Switzerland last Saturday.

For the rest of this story http://www.vsail.info/2013/04/29/sir-keiths-ambitious-plans-for-the-imoca/!click_here

Harken and FostersBakewell-White Yacht DesignGAC Pindar

Related Articles

Different path of every sailor
The path of every sailor is different with sailors chopping and changing classes and disciplines throughout life at sea. The path of every sailor is different with sailors chopping and changing classes and disciplines throughout their life at sea. But for the majority of people, the start is usually the same. The Optimist.
Posted today at 5:07 pm
My Road to Rio – Part 5 – Maria Erdi
Erdi booked her spot for Rio 2016 in the Laser Radial at the final opportunity, the European qualification event Erdi booked her spot for Rio 2016 in the Laser Radial at the final opportunity, the European qualification event in Palma de Mallorca, Spain. Following nervously back in Balatonfured, Hungary was father Gabor, mother Gabriella and siblings Julia, Anna, Gabriella and Janos.
Posted today at 4:36 pm
Three extra places for the Vendée Globe 2016
At a meeting held today with the organisers and skippers, President of the SAEM Vendée made an unexpected announcement. At a meeting held today (Wednesday 29th June) in Les Sables d'Olonne with the organisers and skippers competing in the eighth edition, Yves Auvinet, President of the SAEM Vendée made an unexpected announcement.
Posted today at 4:14 pm
Collinson FX Market Commentary - June 29 - Dust settles on Brexit
The dust is starting to settle post Brexit. Equity markets are regaining some lustre as reality dawns. The dust is starting to settle post Brexit. Equity markets are regaining some lustre as reality dawns. The British PM met with European leaders, bring a certain reality home, while warning of an amicable divorce. Markets are looking for certainty and confidence, while the Dollar charges on.
Posted today at 2:20 pm
Volvo Ocean Race - Change to Leg 3 and Asian stopovers announced
Volvo Ocean Race organisers have announced a change to the route posted on the Official Noticeboard Volvo Ocean Race organisers have announced a change to the route posted on the Official Noticeboard, and the effect is to have the fleet sail the almost the complete length of the Southern Ocean from Cape of Good Hope to Cape Horn. The fleet will now spend three times the amount of time in the Southern Ocean than enjoyed in the previous two editions of the race.
Posted today at 2:07 pm
Volvo Ocean Race - Route refreshed in return to Southern Ocean roots
Volvo Ocean Race 2017-18 will be contested over the longest distance in race history at around 45,000 nm Tough, intense, and featuring almost three times as much Southern Ocean sailing as the previous edition, the Volvo Ocean Race 2017-18 will be contested over the longest distance in race history at around 45,000 nautical miles (nm), crossing four oceans and taking in 11 major cities on five continents.
Posted today at 12:48 pm
Rio 2016 - Southern Spars makes move into sports composite engineering
Cycling New Zealand has partnered with a world-leading composite design and construction specialist, Southern Spars. Cycling New Zealand has partnered with a world-leading composite design and construction specialist, Southern Spars. Southern Spars is better known for designing and manufacturing masts and rigging for the world's fastest race yachts and most luxurious superyachts. The North Technology company will be providing wheels to the 2016 New Zealand track cyclists at the Rio Olympics in August.
Posted today at 12:41 pm
Free $US3,000 Carbon Vang with SouthernFurl boom orders in July
Southern Spars is giving a free carbon vang - valued at US$3,000 - with SouthernFurl in-boom furlers ordered in July Southern Spars is giving away a free carbon vang - valued at US$3,000 - with all of their SouthernFurl in-boom furlers ordered in July. Carbon gas vangs make a great addition to the furling boom package, though if you’d prefer to keep your existing one, Southern Spars will offer you a 5% discount on the price of your boom instead.
Posted today at 7:42 am
Six months suspended sentence sought against top multihull sailor
A hearing in the Lorient Criminal Court has heard the Prosecution call for a six month suspended sentence A hearing in the Lorient Criminal Court has hear the Prosecution call for a six month suspended sentence against Yann Guichard (FRA) after an accident on June 16, 2015 at the restart of the Volvo Ocean Race in Lorient. Guichard, one of the world's most experienced multihull sailors was skipper of Spindrift 2, formerly Banque Populaire V, and at 131ft or 40 metres is the world's largest racing m
Posted today at 6:40 am
The Extreme Sailing Series™ heads for Madeira
The Act in Madeira, the 2015 “World’s Leading Island Destination” replaces Istanbul as the Host Venue for Act six. The Act in Madeira, the 2015 “World’s Leading Island Destination” replaces Istanbul as the Host Venue for Act six, originally planned for the same dates and will be run in partnership with Madeira Tourism and the Regional Sailing Association.
Posted on 28 Jun