Please select your home edition
Edition
BIA 2017 Brisbane 728x90 Sailing

Sir Keith Mills to invest several million Euros into offshore project

by Pierre Orphanidis, vsail.info on 29 Apr 2013
Spanish skipper Javier Sanso sails onboard his "Imoca 60 Acciona 100% Ecopowered" monohull on October 11, 2012 off the coast of Brest, western France, during a training session ahead of the 7th edition of the Vendee Globe solo round-the-world race DPPI / Vendee Globe http://www.vendeeglobe.org/en/

Sir Keith Mills, 62, has spent his entire working life in the advertising and marketing business. He quit school at the age of 15, with no qualifications, and worked his way up from the bottom, founding his own advertising company in 1985. In 1988 he set up Air Miles, an incentive scheme that filled spare capacity on planes, and eventually sold it to British Airways, making a small fortune.

In 2001 he created Nectar, a brand loyalty program that became the biggest one in the UK with over 19 million customers, nearly half of the adult population. According to London's Guardian newspaper, the other half 'can buy T-shirts that pithily answer the eternal question with the response: 'No I haven't got a f***ing Nectar card.'' He then sold Nectar and netted £160 million.

In September 2003 he became Chairman of London 2012 and embarked on two major marketing campaigns. The first one was to pitch the London candidacy to the International Olympic Committee, something he was successful in as the UK capital was selected as host city in July 2005. The second major marketing campaign involved the actual London Olympics and Sir Keith's team was able to bring in more than £1 billion of sponsorship money.

If such a successful, self-made businessman that has been selling and marketing products for nearly half a century states in a press conference that he has found an 'extraordinary business opportunity' for him and that he will invest 'several' million euros of his own money, there must be little doubt he knows what he's talking about. If he then closes the same press conference by saying that he spent his entire career marketing products and that this one is 'one of the best' he has seen then you wish you could have invested some of your savings there as well.

What does all this have to do with sailing? A lot, especially with single-handed and double-handed offshore sailing, and all these enthusiastic statements were made during the international press conference Sir Keith Mills held in Lausanne, Switzerland last Saturday.

For the rest of this story http://www.vsail.info/2013/04/29/sir-keiths-ambitious-plans-for-the-imoca/!click_here

Hella Marine - July 2016Naiad/Oracle SupplierYachtspot J Boats Sportsboats 660x82

Related Articles

Multihull madness at Airlie Beach Race Week
Local sailmaker Paul Mitchell (Ullman Sails), leads the charge for overall honours in the Multihull Racing division Going into the final day’s racing at Whitsunday Sailing Club’s Airlie Beach Race Week, local sailmaker Paul Mitchell (Ullman Sails), leads the charge for overall honours in the Multihull Racing division, three points ahead of George Owens’ Fury Road.
Posted on 17 Aug
Euro Car Parks Half Ton Classics Cup - Racing postponed for Day 3
As forecast, winds in excess of 30 knots off the Old Head of Kinsale forced the abandonment of the programme for Day 3 As forecast, winds in excess of 30 knots off the Old Head of Kinsale forced the abandonment of the programme for Day 3 of the Euro Car Parks Half Ton Classics Cup at Kinsale Yacht Club, Ireland.
Posted on 17 Aug
Step two for Kialoa II
Kialoa II has completed the Rolex Fastnet Race and will soon hoist sails and head to Sydney, Australia Kialoa II has completed the Rolex Fastnet Race and will soon hoist sails and head to Sydney, Australia, and the second major goal for the owners Patrick and Keith Broughton, the Rolex Sydney Hobart starting from Sydney Harbour on December 26, 2017.
Posted on 17 Aug
MAPFRE set the Volvo Ocean Race bar with overall Leg Zero victory
Newer teams know they have more work to do, but there are still plenty of positives to take from the progress they made Charlie Enright’s Vestas 11th Hour Racing became the third team to grab a victory from four stages in Leg Zero – a series of pre-race qualifying stages for the next edition of the round-the-world race – as they sneaked ahead of MAPFRE in the early hours of Wednesday morning.
Posted on 16 Aug
Volvo Ocean Race – MAPFRE seal overall Leg Zero victory
ast-improving Vestas 11th Hour Racing took the stage win with the shortest Distance to Finish at 0430 UTC. The decision to call a halt to the racing came late on Tuesday night as the stage had become a drifting contest, with the teams making a series of expensive gybes in a bid to find some wind, and latest ETAs predicting that the boats would not reach Lisbon until well into Thursday.
Posted on 16 Aug
Volvo Ocean Race – What the skippers say
What a start to 2017-18 Leg Zero has given us! It's been exciting, intense, frustrating – and a great form guide We had an email a couple of hours ago from Race Control saying that the forecast was no wind at all and they decided to shorten the race which I think is a good decision because this Leg Zero was already becoming quite long and we are looking forward to finish and have a good rest.
Posted on 16 Aug
Seventh race sees Swuzzlebubble edge ahead at Half Ton Classics Cup
In a clear statement of intent for remainder of the regatta, Phil Plumtree’s Swuzzlebubble found form on the second day In a clear statement of intent for the remainder of the regatta, Phil Plumtree’s Swuzzlebubble found form on the second day of racing at the Euro Car Parks Half Ton Classics Cup at Kinsale with two wins and two second places during a long day afloat sailed in ideal conditions.
Posted on 16 Aug
Volvo Ocean Race - MAPFRE invest in west – and it's looking best
With the exception of Sun Hung Kai/Scallywag, fleet remained close together to the east of front throughout the night With the exception of Sun Hung Kai/Scallywag, the fleet remained close together to the east of the front throughout the night, experiencing light northeasterly winds as they sailed down wind towards Cape Finisterre.
Posted on 16 Aug
Emirates Team New Zealand's visit at Jackson Industries
Jackson Industries and Emirates Team New Zealand’s onsite build team, produced the precision carbon-fibre foils The America’s Cup made a brief appearance at Jackson's Onehunga CNC machining and composite engineering facility last week, accompanied by members of Emirates Team NZ who’d come to extend a big thank-you. Jackson Industries and Emirates Team NZ’s onsite build team, lead by Paul Quinn, produced the precision carbon-fibre foils for the wingsailed catamaran
Posted on 15 Aug
France annihilates Rolex Fastnet Race competition for a third time
The Royal Ocean Racing's biennial flagship event attracted another record-sized fleet of 362 boats, six more than 2015. As ever the course took the giant fleet west down the English Channel, either side of the prohibited 'traffic separation scheme' zone between Land's End and the Scilly Isles, across the Celtic Sea to the Fastnet Rock, four miles off southwest Ireland, back south leaving Bishop Rock and the Scilly Isles to port and then, on past the Lizard, to the finish off Plymouth - in total 605 nautical miles.
Posted on 15 Aug