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Lancer Not Equal

Sail-World world-wide survey shows power of the Internet

by Brendan Maxwell on 12 Oct 2010
Internet Research . .
Last Thursday the Sail-World team in the USA, Canada, UK, Europe, New Zealand, Australia and Asia decided it would be good if the sailing community could have their say on the vexed issues of the America’s Cup, Match Racing monohulls versus multihulls, via a Sail-World online survey.

Within a few hours they had designed and built an on-line survey and launched it to the world. As it required readers to spend an average of 10 minutes answering questions and giving their opinion there was an incentive offered, each entrant would go in the draw to win one of six Musto Snugs. The expectation was that around 30 readers a day would respond.

It was decided to keep the online survey/competition open for a month to attract around 1,000 responses.


What happened then? Within 24 hours there were 200 respondees, now the number is approaching 700 and the 1,000 detailed responses expected in the month look like they will be received in a week.

So far surveys have been received from 45 countries and it’s clear that the sailors completing this particular survey are serious sailors; there are many World champions, Olympians, America’s Cup sailors amongst the many hundreds of active sailors giving their opinions on the subjects under discussion.

The opinions are diverse but illuminating with surprises coming with every question.

Sail-World Editor at Large Richard Gladwell, whose knowledge of the America’s Cup scene is considerable, is compiling a series of articles on various segments of the survey.

TetraMedia’s Rob Kothe, the publisher of Sail-World.com, Powerboat-World and MarineBusiness-World said today ‘our Sail-World audience world-wide is an educated sailing audience and we keep them up to speed with the latest news.

‘Our coverage of the America’s Cup, whether you call it match racing or drag racing, will continue at a high level. Over the last few weeks we’ve been providing regular reports on the 45 foot cats being built for the 34th America’s Cup series and there are more developments expected on the Match Racing scene in the coming weeks.

‘It’s a fast breaking news area, with large amounts of news, interviews, images and video and that is of course why the Internet continues as the dominant news source for sailing world-wide.’

If you’d like to be front and centre with the largest sailing news network world-wide contact us now.

If you are selling product to the boating community and you are not yet talking to us you need to do it NOW!!

For Asian industry groups please call Guy Nowell +852 9680 7063 or email asiaeditor (at) sail-world.com for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil (at) trademediaservices.com.au

For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales (at) sail-world.com

For North American companies call John Kerr 705-527-7666 or Greg Nicol 877-620-9373

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