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America's Cup e-Book project greatly exceeds start up target

by Richard Gladwell on 21 Dec 2013
Oracle Team USA competing in the 34th America’s Cup which will now be the subject of a new e-publication © Richard Gladwell www.photosport.co.nz

America's Cup commentator Jack Griffin has been more than successful in achieving his initial fundraising target using the Kickstarter funding model to produce an e-book on the 34th America's Cup.

With just over 20 minutes to run before his funding deadline, the project had attracted $21,260 of pledges from 202 investors.

The investors include experienced sailing fans, respected sailing journalists, America's Cup designers and others who are regular investors in such projects

The publication, a first for the America's Cup, is expected to fill a big gap in the market that has not previously been addressed - with a legacy publication explaining key moments in the event aimed at new and veteran America's Cup fans.

Using the Kickstarter model to raise investment is first for an America's Cup project, and it would seem that it is viable to cover other major sailing events in this way - aimed at the growing audience who watch video, read books and news online.

Jack Griffin's project achieved its funding target about 24 hours before the deadline.

Griffin says the money above the $17,00 initial funding target will be used for more content and for upgrades to the Race Viewer (LiveLine data driven) which can be seen by clicking here

An example of the content for the e-Book can be viewed by clicking here to see an analysis of how Emirates Team New Zealand was able to secure an advantage at the windward mark in Race 10 to score another race win.
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