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Lancer Not Equal

Online advertising packages you need to consider now!!

by Brendan Maxwell on 22 May 2012
Smart phones deliver news NOW!! MarineBusiness-World.com . http://www.marinebusiness-world.com
We live in a ‘now’ world, sailors want NOW news! Forget about an audience waiting two months for print news, many of them can’t wait two hours!!

50% of our Sail-World audience do not wait to sit down with their laptop or their desktop computer to discover the latest news on Sail-World – they come on line on their mobile phones and tablets.

So marine businesses have to advertise online. It makes sense after all - to catch fish you have to fish where the fish are!!


This is a huge year for Australian sailing. The 2012 Olympic sailing regatta starts in Weymouth on Sunday July 29 2012.

Australia has a good chance of a record medal haul. Right now Tom Slingsby, Matt Belcher and Malcolm Page, Nathan Outteridge and Iain Jensen are on top of their game. Brendan Casey and The Golden girls Elise Rechichi and Belinda Stowell, Jessica Crisp and Krystal Weir could all stand on the podium. - this is going to be an exciting regatta for Australia and the build up will be huge.



Sail-World.com, the largest marine news network in the world, will have its biggest Olympic media team ever on the water in Weymouth.

Six very experienced sailing journalist/photographers - Richard Gladwell, Bob Fisher, Mark Chisnell, David Schmidt, Rob Kothe and Spanish and French speaking Jeraldine Kennedy, along with some highly regarded photographic contributors will all be bringing their perspective to the Sail-World coverage.

By mid-2012 the monthly unique audience across Sail-World.com’s U.S., Canadian, U.K., European, African, Asian, New Zealand and Australian sites will be bumping on 250,000 visitors and across the year there will likely be 2.5 million unique readers who are spending much more time on the Sail-World sites than audiences on other marine sites.

Sail-World’s Olympic preview newsletters are already running and there will be 24 more in the series.

During the 2012 Olympic coverage Sail-World.com will send out 140,000 dedicated newsletters each day - overall a record total 3.5 million event newsletters. These will be regionalised so advertisers will get best possible exposure in their own markets.

Currently Sail-World.com has 45,000 North American online newsletter subscribers across its racing and cruising sites in the USA and Canada, another 45,000 in the Asia Pacific and 20,000 in UK, Europe and Africa. UK and Europe are our fastest growing markets, as the London Olympics approaches.

The Weymouth regatta and Sail-World’s intensive coverage provide a perfect online 2012-2013 launching pad for marine industry organisations wanting to reach the largest marine audience in their target area.

For many marine industry companies the Boat Show season is the launching pad for their 2012-2013 season. MarineBusiness-World.com is the sponsor of the main pavilion at Sanctuary Cove Boat Show.

Its called, not surprisingly the MarineBusiness-World.com pavilion. If you were there last year you will have seen the 45 metre signs across the front of this 50 metre x 80 metre pavilion, which houses some 130 exhibitors.



With a big MarineBusiness-World media team at SCIBS we will be making sure our advertisers messages get to our consumer audiences - across the year some 2.5 million strong.

Below is a range of three month packages, which cover the build up to London 2012 and the Olympic sailing regatta, the Australian winter regatta and the very important 2012 Boat Show season, an ideal way to cast your line in the water …

Three month packages: prices in Australia dollars + GST

Package A:
120x180 banners website only, 160 x 240 banners website (in rotating ad decks) and 1/4 Sail-world Olympic and regional newsletters. For Boat Show advertisers, if relevant - Marine Business-World and Powerboat-World and FishingBoating-World replace the Olympic newsletters in this package

Australian subscribers only $1950
Australia-NZ and Asia or North America only $2550
World-wide only $3000

Package B:
728x90 banners website only, 120x180 banners website only, 160 x 240 banners, 660x83 banners website (in rotating ad decks) and 1/2 Sail-World Olympic and regional newsletters. For Boat Show advertisers, if relevant - Marine Business-World and Powerboat-World and FishingBoating-World replace the Olympic newsletters in this package

Australian subscribers only $3500
Australia-NZ and Asia or North America only $4950
World-wide only $6000


Package C:
728x90 banners website only, 120x180 banners website only, 160 x 240 banners, 660x83 banners website (in rotating ad decks) and ALL Sail-World Olympic and regional newsletters. For Boat Show advertisers, if relevant - Marine Business-World and Powerboat-World and FishingBoating-World replace the Olympic newsletters in this package

Australian subscribers only $4500
Australia-NZ and Asia or North America only $5950
World-wide only $7000

Editorial support
Package A - 2 feature articles on advertisers product
Package B - 4 feature articles on advertisers product
Package C - 6 feature articles on advertisers product


Please email us on advertising@sail-world.com if you’d like to discuss any of these packages or call us on 02 4977 2116.

North Technology - Southern Sparsupffront 660x82Doyle Sails NZ - Never Look Back

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