Monsoon Cup - Revive Isotonic returns as official beverage

Dinesh Kumar, Events and Sponsorship Manager for Permanis with Thanendran Thaneswaran, Sponsorship Manager of Monsoon Cup - Monsoon Cup 2011
Monsoon Cup - Permanis Sdn Bhd, one of the largest beverage manufacturers in Malaysia, has returned as the Official Isotonic sponsor.

Revive Isotonic will be the official isotonic drink for the Monsoon Cup, the final leg of the ISAF World Match Racing Tour (WMRT) circuit, which will be held at the five-star Ri-Yaz Heritage Marina Resort and Spa from 22-27 November.

The first isotonic drink to be associated with the Monsoon Cup, Revive has reflected its commitment to the development of the sporting industry by extending its sponsorship for the third year running.

Hemalatha Ragavan, Vice President of Marketing, Permanis Sdn Bhd said: 'We are glad to return as the Official Isotonic Sponsor for Monsoon Cup. After a hard day of match racing in the intense monsoon conditions, Revive Isotonic will rehydrate the sailors and keep their energy levels up.

Revive Isotonic drink is the answer to your needs because it comprises a special formulation of Vitamins B3, B6, and B12 to improve the body’s metabolism and provides the energy boost required by the body and the right amount of electrolytes such as sodium and potassium to re-hydrate and replenish body fluids. Loaded with electrolytes and vitamins, Revive Isotonic is the perfect way to rev-up your day with fun. Don't ever let tiredness stop the fun. Play on and on with the cool, great tasting Revive Isotonic

Monsoon Cup Operations Manager, Shafique Iqbal welcomed Permanis’ sponsorship, noting their long standing relationship. He commented 'This is a great boost for us and we are sure Revive Isotonic will do a great job of ensuring the world class sailors are refreshed on and off the race course. Permanis' sponsorship of a sporting event like the Monsoon Cup goes beyond the usual advertising and we see it as a wonderful partnership to make the Monsoon Cup a great experience for all.'

Dinesh Kumar, Events and Sponsorship Manager for Permanis with Thanendran Thaneswaran, Sponsorship Manager of Monsoon Cup at the handover - Monsoon Cup 2011

Monsoon Cup website
WMRT website
http://www.sail-world.com/89797