ISAF Sailing Worlds - Sunset+Vine|APP smashes live broadcaster records
by ISAF on 30 Sep 2014
NZL Sailing Team with Zhik - 2014 ISAF Sailing Worlds, Santander Yachting NZ/Sailing Energy
http://www.sailingenergy.com/
Sunset+Vine|APP, the Oxford-based unit of the multi-award winning UK independent TV sports production and media company Sunset+Vine, has helped ISAF smash all previous broadcaster records for the recent Santander 2014 ISAF Sailing World Championships. Sunset+Vine International was responsible for the television distribution of the championships which took place in Santander from 12th-21st September 2014.
With daily news bulletins and live coverage of all ten Medal Races forming part of this year's programming offering, the event secured an unprecedented commitment from broadcasters worldwide including ESPN (USA), BBC, OSN, beIN France, Seven Australia, CBC, Globosat and TYC Argentina.
The final number of broadcasters that took live and news coverage from this year's event was 24 - a staggering 600% increase from the previous ISAF World Championships held in 2011. This equated to a total of 46 territories and an impressive estimated household reach of 182,114,000 – a figure that doubled all previous records for the event.
Andrew Preece, Managing Director of Sunset+Vine|APP said, 'The broadcast results from this year's Santander 2014 ISAF Sailing World Championships are simply outstanding. It's a clear sign that the appetite for sailing content is strong as long as events are packaged in the right way for both broadcasters and the viewing public. We had some exciting moments as Medal Races threatened to overrun our scheduled broadcast! But in the end we managed to get all ten Medal Races to air.
'We have been fortunate that sailing's governing body entrusted us to take their prestigious sailing event to a global audience – and with a fantastic working relationship in place between our two organisations, I believe we have categorically proven that it's a combination that really delivers. It's great for the sport of sailing that these world championships now have a truly global appeal and we look forward to building on the broadcaster appetite from here.'
Gary Jobson, ISAF Vice-President added, 'The ISAF Worlds is an enormously important event in the sailing calendar and ISAF is delighted with what we have achieved with Sunset+Vine|APP. The city of Santander did an excellent job in enabling us to bring the competition to the people which, combined with the expertise of Sunset+Vine in sailing production, made for some dramatic scenes which were shared with the world.
'Olympic sailing is firmly on the road to Rio and we look forward to continuing to build on the success in Santander as we move into the 2015 ISAF Sailing World Cup series.'
Held every four years, the ISAF Sailing World Championships brings together all ten Olympic sailing classes and features more than 1250 athletes. It is not only World Championship titles that are at stake, the ISAF Worlds also decided around 50% of the national qualification spots available for the Rio 2016 Olympic Sailing Event website
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