sail-world.com -- Helly Hansen named 2014 Canadian Sailing Team's official apparel
Helly Hansen named 2014 Canadian Sailing Team's official apparel
Thu, 5 Dec 2013
Sail Canada, the national governing body for sailing, have revealed that Helly Hansen will be the 2014 Canadian Sailing Team’s official apparel partner.
Sail Canada selected Helly Hansen for its unparalleled Helly Tech® waterproof breathable technology as well as its shared commitment to performance, innovation, and style. Helly Hansen will outfit Canadian Sailing Team’s designated athletes and coaches with a wide range of high-performance sailing apparel, including the best-selling Salt Jacket, the iconic HH Warm Ice Crew, and the award-winning H2 Flow Jacket.
'Since Norwegian sea captain Helly Juell Hansen created the world’s first waterproof layer in 1877, we’ve dedicated ourselves to protecting professional sailors from nature’s worst,' said Erik Burbank, global vice president of marketing for Helly Hansen. 'We’re excited to work with Canada’s national sailing team and support them on their upcoming regattas.'
Helly Hansen will feature the Canadian Sailing Team in its North American marketing initiatives as well as support Sail Canada’s championships, officials and coaches through the 2014 season.
'It’s a big year for our team,' said Ken Dool, High Performance Director at Sail Canada. 'We’re rigorously training for the upcoming Miami World Cup event and the 2014 World Championships being hosted in Santander, Spain. Thanks to Helly Hansen’s quick-drying Lifa® baselayers and water-repelling outerwear, our athletes are well positioned for an exciting and successful season.'