sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : BIA NSW innovating in 2013
BIA NSW innovating in 2013

'MyBoatingLife'    BIA NSW    Click Here to view large photo

Placing its faith and its fortunes in the hands of the weather, helped along by investment innovative marketing, events and initiatives, the BIA of NSW is looking forward to a 'reasonable summer' to drive boating.

'By all reports, it’s going to be a warm summer, ' says Domenic Genua, BIA marketing and events manager, 'So that’s great. We had a poor summer last year and it was telling. The industry needs blue skies that will inspire people to get out and get boating.'

Registrations in NSW fell around 6 or 7 %, according to Genua, down approximately 11,000 year on year. 'There is a decrease in consumption and we have to be realistic and understand that things probably won’t ever go back to 2003-2005 levels. But recreational boating is resilient and its full of smart, well-blooded professionals who will ride it through.'

Domenic Genua, Marketing and Events Manager for the Boating Industry Association of NSW. -  Sarah Ruggiero   Click Here to view large photo

Genua says the trades in the industry, such as shipwrights, and mechanics, are all busy. 'There seems to be a lot of work out there at that level.'

Summer, he adds, is not actually the busiest boating season in Australia. 'No, our research shows people do more boating in winter, autumn and spring, maybe because there are so many commitments at this time of year?'

After a short break over Christmas, the BIA will return with renewed focus on promoting the boating lifestyle. 'We will be working very hard in 2013 with refined budgets, making sure we’re very savvy how we spend our dollars, to continue the communication momentum about lifestyle.'

He refers to the partnership with Seven’s 'Sydney Weekender' program, especially in the lead up to summer. 'We will continue to bring viewers the various ways of getting in to boating – not selling them horsepower or boat brands, but the amazing array of activities and leisure options that are out there, whatever your budget or your preference.'

Crucial to sowing the seeds and disseminating information is the MyBoatingLife website, which will move in to its second phase in 2013. The concept was launched at the Sydney International Boat Show in August, rolling out nationally and supported by each state with consumer campaigns to get the message out and drive people online.

'We have had four to five months of feedback from the public which tells us we are hitting the nail on the head, but they have also made some comments and we are taking those onboard to adjust the site.'

Changes include tweaking the dashboard on the home page, listing fuel locations and adding mobile integration for some of the functions.

'We are also focusing on Twitter, Facebook and an e-newsletter which are all about building a community and creating a buzz around the boating lifestyle,' says Genua.

Also on the calendar for 2013 are the Rosehill Gardens Boat Show mid-March and the Sydney International Boat Show 1 to 5 August.

More at www.bia.org.au


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=104226

5:58 AM Thu 29 Nov 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World



















Audi Melges 20 U.S. Nationals - Oleander takes early lead by International Audi Melges 20 Class Association,




2014 Detroit Cup - Sam Gilmour leads by Dobbs Davis, Detroit, Michigan








Audi Hamilton Island Race Week: Riding the AC45 - VIDEO by Crosbie Lorimer, Hamilton Island










America's Cup: Five Challengers sign-on for 35th Match by Richard Gladwell/Sail-World.com/nz,


Volvo Ocean Race CEO Knut Frostad talks Time and Money (Part II) *Feature by Rob Kothe and the Sail-World team,


















AWT Quatro Desert Showdown at Punta San Carlos by American Windsurfing Tour,






Audi Hamilton Island Race Week; MC38s Lindeman Island Race VIDEO
2014 Audi Melges 20 U.S. National Championship - Ready to rock
IFDS Worlds - Wind delays, but racing continues in Halifax
IFDS World Championships - Day 2 images by Jude Robertson
MS Cup - Three days until the start
America's Cup: Rod Davis - Time for a change after ten years with team *Feature
ISAF seeking hosting bids for Nations Cup
Laser 4.7 Youth Worlds - Luvisetto and Alexadr Boite victorious +Video
IFDS World Championships - Action shots by Tim Wilkes
Maxi yacht rendezvous this September in Sardinia
World Yacht Racing Forum 2014: 'Growing the business of Yacht Racing'
Clipper Race: 2015-16 edition of world's longest ocean race 70% full
Sevenstar Round Britain and Ireland - Swish smash 5th World Record
Leaderboards take shape at the Nanjing Youth Olympic Games 2014
IFDS Worlds - Hot competition on first day of racing
Challenging Conditions - CORK OCR
IFDS World Championship - Day 1 for the US Sailing Team
2014 Melges 20 World Championship - Countdown begins
2014 Nanjing Youth Olympic Games - Day 3
America's Cup: Team NZ wish Davis well with new team *Feature
Fisher's View: Sailing perfection at Hamilton Island- Day 3   
Roble and Wilson still number one match racers in the U.S.   
2014 Formula Kite World Championship Day 1   
IFDS World Championship - Day 1 images by Jude Robertson   
Volvo Ocean Race: Forget the f-word - Team SCA profiled   
52 Super Series - Fleet grows, 2015 dates revealed   
420 and 470 Junior Europeans - Teams from 9 nations on the podium   
IFDS Worlds - Former president presented with ISAF awards medal   
Nanjing Youth Olympic Games - Improvements aplenty in Byte CII fleets   
America's Cup: New Zealand loses top coach to Artemis Racing   
Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part I) *Feature   
Sevenstar Round Britain and Ireland Race Day 9 - Swish on record pace   
2014 CORK Olympic Classes Regatta - Day 3   
2014 Nanjing Youth Olympic Games - Day 2   
2014 IFDS World Championship: Opening Ceremony images   
Opera House Cup - Images by Ingrid Abery   
Teams descend upon Cowes for inaugural J/111 World Championships   
Hamilton Island Race Week: Everywhere there's smiley people   
IFDS World Championships - US Paralympic hopefuls ready for racing   
Sopot Match Race - Poland's Tour debut deemed a triumph   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT