sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : 11th International Sailing Summit - Creation of Steering Group urged
11th International Sailing Summit - Creation of Steering Group urged

11th International Sailing Summit


The creation of a ‘steering group’ tasked to encourage participation in competitive and recreational sailing has been raised during the 11th International Sailing Summit (ISS) at Sail Melbourne on Monday. High profile personalities in the sailing industry attended the event, which aims to strengthen relationship among stakeholders and further improve the sport of sailing.


Encouraging participation in competitive and recreational sailing as the emphasis of initiatives going forward, and the formation of an industry ‘steering group’ to guide these initiatives were two of the standouts taken from Monday’s 11th International Sailing Summit (ISS) held at Sail Melbourne on the first day of racing.

Having a clear vision and plan for future programs and ensuring they are not only implemented effectively, but closely monitored and measured over time and engaging young sailors and their families were other key outtakes from the Summit’s industry speakers and guests.

The steering group, to be led by representatives from the ISS, the Boating Industry Association of Australia (BIAA) and Yachting Australia, along with participation from both larger and small yacht clubs will work to link together the industry’s current participation initiatives, including the BIAA’s My Boating Life and Yachting Australia’s Discover Sailing programs.

A focus of the group will be to look at ways to ensure all efforts are streamlined, encouraging both recreational and sport sailing, and findings and ideas will be presented at the Marine 13 conference in Sydney next April.

The Summit attracted some of the best minds in the business to discuss the core areas of driving mass participation, creating a sustainable marine industry and the impact of new media and technologies to support industry growth and development.

Founder of the ISS, Alistair Murray said, 'This year’s Summit was a very effective ‘call to action’ to encourage stakeholders to focus on the future of sailing in Australia. With industry, clubs and association support, the Summit discussed how success can come from initiative and hard work.'

International keynote speaker Jonathan Banks, former executive director of Sail America shared his Discover Sailing Program success story with guests and talked frankly about how a lack of sailing promotion in the US was dire to growth and led to the association directing efforts on new participation in sailing.

Banks discussed how Sail America successfully identified the diverse range of age groups involved in sailing and the need to implement staged programs, from initially starting out in sailing to reintroduction to the sport at a later stage in life.

At a national level, Sport Development Director at Yachting Australia, Ross Kilborn led a panel session with sailing legend John Bertrand and High Performance Director for Yachting Australia, Peter Conde which covered the key catalysts for change and how the industry can leverage Australia’s greatest ever Olympic success.

Tim Reid from Small Business Big Marketing presented the 7 Marketing Wake Up Calls program, which provided example tools for getting the most out of a small business marketing program from an often resource-constrained industry.

A mobile e-commerce and social media session ended the afternoon on an inspiring note, featuring presentations and a panel discussion with professional sailor Chris Nicholson and Zac Jacobs from Tigerspike. The session covered how to communicate with new and existing sailing participants and developing relationships in the current digital age using mobile as the primary device, focusing on mobile-friendly websites and in some cases, dedicated mobile applications.

Chairman of the ISS, Mark Bergin said, 'The 11th International Sailing Summit was made possible through the support channels for industry development from the Victorian Government, in particular the Department of Business and Innovation.

'The business brokering and open dialogue provided at the Summit allowed us as an industry to clearly see where opportunities still lie to evolve our plan for growth in sailing.'

The ISS recognises its role in bringing together the best in the business to drive change. Since its inception at the ’99 World Championships in Victoria, the ISS has become ‘the’ networking event for the sailing industry, cementing itself internationally with a total of 10 Summits taking place around the world, attracting many of sailing’s industry and sporting legends.


by Lauren Garnet

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=104401

5:45 AM Wed 5 Dec 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.


Related News Stories:

05 Dec 2012  Sail Melbourne 2012 - Gruber, Imbert still lead kiteboarding battle
04 Dec 2012  Sail Melbourne Day 2 - Kiteboarding action resumes + Video
04 Dec 2012  Sail Melbourne Day 2 - Sailboat events cancelled due to bad weather
04 Dec 2012  Sail Melbourne Day 1 images by Alex McKinnon
04 Dec 2012  ISAF Sailing World Cup - Winning start for Aussies at Sail Melbourne
04 Dec 2012  ISAF Sailing World Cup - Battle commences at Sail Melbourne
03 Dec 2012  Cloudy skies overwhelm first day of Sail Melbourne
02 Dec 2012  Sail Melbourne Day 1 - 400 sailors from 27 countries set to compete
02 Dec 2012  ISAF Sailing World Cup - Road to Rio starts at Sail Melbourne
29 Nov 2012  Sail Melbourne - Aussies to showcase skills against world's best
MORE STORIES ...






News - USA and the World

America's Cup: Five Challengers sign-on for 35th Match by Richard Gladwell/Sail-World.com/nz,


















AWT Quatro Desert Showdown at Punta San Carlos by American Windsurfing Tour,
















America's Cup: Rod Davis - Time for a change after ten years with team *Feature by Richard Gladwell/Sail-World.com/nz,








Maxi yacht rendezvous this September in Sardinia by International Maxi Association,




















America's Cup: Team NZ wish Davis well with new team *Feature by Richard Gladwell, Sail-world.com/nz,


Fisher's View: Sailing perfection at Hamilton Island- Day 3 by Bob Fisher, Hamilton Island, Queensland


Roble and Wilson still number one match racers in the U.S.
2014 Formula Kite World Championship Day 1
IFDS World Championship - Day 1 images by Jude Robertson
Volvo Ocean Race: Forget the f-word - Team SCA profiled
52 Super Series - Fleet grows, 2015 dates revealed
420 and 470 Junior Europeans - Teams from 9 nations on the podium
IFDS Worlds - Former president presented with ISAF awards medal
Nanjing Youth Olympic Games - Improvements aplenty in Byte CII fleets
America's Cup: New Zealand loses top coach to Artemis Racing
Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part I) *Feature
Sevenstar Round Britain and Ireland Race Day 9 - Swish on record pace
2014 CORK Olympic Classes Regatta - Day 3
2014 Nanjing Youth Olympic Games - Day 2
2014 IFDS World Championship: Opening Ceremony images
Opera House Cup - Images by Ingrid Abery
Teams descend upon Cowes for inaugural J/111 World Championships
Hamilton Island Race Week: Everywhere there's smiley people
IFDS World Championships - US Paralympic hopefuls ready for racing
Sopot Match Race - Poland's Tour debut deemed a triumph
Vineyard Race celebrates 80th running of the East Coast classic
Nanjing Youth Olympic Games: Young sailors begin racing on Lake Jinniu   
AWT Quatro Desert Showdown - Victory for Morgan Noireaux   
Sevenstar Round Britain and Ireland Race - Day 8: Test of endurance   
Bart's Bash: Over 2300 entered from 588 yacht clubs - Join here   
Halifax ready to welcome the world at 2014 IFDS World Championships   
RC44 World Championship title to Bronenosec + Video   
Audi Hamilton Island Race Week: Day 2 Images by Crosbie Lorimer   
IFDS Worlds - Gary Jobson to attend opening ceremonies   
Melges 32 U.S. National Championship - Dalton DeVos crowned champion   
2014 Nanjing Youth Olympic Games trailer   
2014 Chicago Grand Slam - Canfield wins   
Round Britain and Ireland Race - Varuna takes overall lead   
Audi Hamilton Island Race Week; Crosbie Lorimer Day 1 Images   
Fisher's View: Hamilton Island Race Week - Day 1 - Stayin' Alive   
CORK Olympic Classes Regatta 2014 - Day one   
Youth Olympics: practice over, athletes welcomed, time for YOG sailing   
Round Britain and Ireland Race - Record for Artemis-Team Endeavour   
2014 Melges 32 U.S. National Championship - Day 2   
Sevenstar Round Britain and Ireland: Artemis sets fourth course record   
2014 Chicago Grand Slam - Top seeds survive as semi-finalists   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT