sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Why annoy Media, if you want their help? Don't use PDF for e-PR
Why annoy Media, if you want their help? Don't use PDF for e-PR


Why annoy the Media, if you want their help? Do NOT use PDF's for Electronic Press Releases.

When events, clubs and organisations send out media releases, it’s presumably because they want media publications to use their content.

A couple of years ago, a group of four mainstream and sailing journalists with over 120 years of media experience between them, were chatting during a few idle moments in the Media Centre at the Rolex Sydney Hobart Race.

The subject of media release formats came up and all agreed that their absolute pet hate was the Adobe PDF.

PDF documents are perfect for printing, so they are the best thing to use for Notice of Race, Sailing Instructions etc. and they have a place if a Press Release is just going to be printed, but for media who want to use quotes or tables in their own stories, they are media unfriendly.

Plain text, in an email is the simplest and best format, with Jpg images attached, Microsoft Word is a poor second, including images with the copy can be a disaster and the file sizes are often very large but a very distant last is the PDF.

Media Groups wanting to use the content from PDF´s have to use Adobe Acrobat Professional, they have to extract the content they want, pull out tables, like results, deal with a bunch of formatting issues and sort out the mess of images. Only a few minutes work, you might think, it can often be ten. So why would you impose this chore on media groups whose good-will and help you need?

PDF's are also often tricky to format and they often extract very badly

How would you react if you got this? Its an extract from a PDF today, Would you even bother reading it?

an
analysis
of
a
speci?c
type
of
maritime
crime
that
poses
a
risk
to
shipping
in
the
Gulf
of
Guinea, W
est Africa.


There is another major problem, PDF´s are very good vehicles in which to embed rather nasty viruses. Many large organisations for security reason auto-delete PDF´s arriving in their mail servers that don´t come from known sources.

So the journalist whose help you need, may not even know that you sent your carefully crafted PDF.

Text and Jpg might not have the Wow factor, but if you want to make it easier for your content to be used, then that is the preferred delivery method.

Of course, if you disagree with what we´ve said and can make a case for PDF e-news releases, then we´d love to hear from you...

And in the mean time, think about how you would react if you were sent an 80 meg zipped Press Kit, with 14 meg images, without requesting it. Kinda messes with your mail box, for starters..


by Rob Kothe and the Sail-World Team

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=107179

1:36 PM Tue 5 Mar 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World

Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part I) *Feature by Rob Kothe and the Sail-World team,










Maxi yacht rendezvous this September in Sardinia by International Maxi Association,


















America's Cup: Team NZ wish Davis well with new team by Richard Gladwell, Sail-world.com/nz,


Fisher's View: Sailing perfection at Hamilton Island- Day 3 by Bob Fisher, Hamilton Island, Queensland




2014 Formula Kite World Championship Day 1 by Markus Schwendtner, Istanbul
























Opera House Cup - Images by Ingrid Abery by Ingrid Abery/Sail-World.com,


Teams descend upon Cowes for inaugural J/111 World Championships by Stuart Johnstone, Cowes, Isle of Wight, England






Sopot Match Race - Poland's Tour debut deemed a triumph
Vineyard Race celebrates 80th running of the East Coast classic
Nanjing Youth Olympic Games: Young sailors begin racing on Lake Jinniu
AWT Quatro Desert Showdown - Victory for Morgan Noireaux
Sevenstar Round Britain and Ireland Race - Day 8: Test of endurance
Bart's Bash: Over 2300 entered from 588 yacht clubs - Join here
Halifax ready to welcome the world at 2014 IFDS World Championships
RC44 World Championship title to Bronenosec + Video
Audi Hamilton Island Race Week: Day 2 Images by Crosbie Lorimer
IFDS Worlds - Gary Jobson to attend opening ceremonies
Melges 32 U.S. National Championship - Dalton DeVos crowned champion
2014 Nanjing Youth Olympic Games trailer
2014 Chicago Grand Slam - Canfield wins
Round Britain and Ireland Race - Varuna takes overall lead
Audi Hamilton Island Race Week; Crosbie Lorimer Day 1 Images
Fisher's View: Hamilton Island Race Week - Day 1 - Stayin' Alive
CORK Olympic Classes Regatta 2014 - Day one
Youth Olympics: practice over, athletes welcomed, time for YOG sailing
Round Britain and Ireland Race - Record for Artemis-Team Endeavour
2014 Melges 32 U.S. National Championship - Day 2
Sevenstar Round Britain and Ireland: Artemis sets fourth course record   
2014 Chicago Grand Slam - Top seeds survive as semi-finalists   
420 and 470 Junior Europeans - Breezy day 4 in Gdynia   
RC44 World Championship - Dramatic improvement for Artemis Racing   
18' Skiff International Regatta - Action begins August 25th   
Round Britain and Ireland Race - Challenging conditions arise   
Round Britain and Ireland Race - Record-breaking monohull victory   
Round Britain and Ireland Race - Dongfeng Race Team finishes third   
RC44 Marstrand World Championship - Bronenosec the star performer   
Bahamian Olympic Sailor to carry flag in honour of Sir Durward Knowles   
Sevenstar Round Britain and Ireland Race: Records continue to tumble   
Sevenstar Round Britain and Ireland Race: Course Record for Team SCA   
Round Britain and Ireland Race - Team Alvimedica completes the race   
2014 Melges 32 U.S. National Championship - Day 1   
420 and 470 Junior European Championships - A crazy race day 3   
2014 Sevenstar Round Britain and Ireland Race: Monohull record smashed   
2014 Chicago Grand Slam - Top seeds take the early lead   
Frostad proud to have seven Volvo Ocean Race boats with seven sponsors *Feature   
RC44 World Championship - Bronenosec Sailing Team on form   
Round Britain and Ireland Race - Dongfeng defends third position   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT