sail-world.com
 
 
News Home Boats for Sale MarineBusiness-World Sail-World Racing Cruising Int Magnetic Is RW Photo Gallery FishingBoating
Sail-World.com : Singapore Yacht Show – more than just a show
Singapore Yacht Show – more than just a show

'Singapore Yacht Show 2014.'    Guy Nowell ©    Click Here to view large photo

The fourth Singapore Yacht Show closed its doors, shut its gates and pulled in the passerelle on the evening of Sunday 13th April amid a cacophony of boat horns and a well-deserved round of substantially more than three cheers.

So what could be the interest for boat lovers from Australia and New Zealand to schedule to attend the next Singapore Boat Show? The following could be an indication of things to come.


Four days last week at the Singapore Yacht Show and the previous two at the Asia Pacific Yacht Conference allowed a lot of time to talk to marine leisure industry delegates (at the Conference) and then dealers, yacht brokers, boat builders, designers, charter brokers and even owners at the Show. What did we find out about what they think of Asia?

Singapore Yacht Show 2014. Dock walkers -  Guy Nowell ©   Click Here to view large photo


Most conversations centred around three subjects – Regulations, Infrastructure, and Geography.

Private boating regulations in Asia are generally not as mature or well-codified as in, say, Europe. For example, sailing your boat from Genoa (Italy) to Nice (France) is not a problem, but cruising from one island in Indonesia to another may not be so simple. China as far as we know still doesn’t have a box to tick on the Boat Registration Form that says ‘private yacht’. Try sailing into a Vietnamese port unannounced and you may well be in for some unpleasant regulatory surprises. And so on.

Secondly, Asia does not yet have the infrastructure to support the marina-hopping activities of chartered boats or, indeed, any increase in the overall fleet of smaller pleasure boats. Hong Kong is ‘full’, and Singapore is pretty much that way too. With a few notable exceptions, Chinese marinas tend to be more of a lifestyle marketing hook for property developments than a place to moor and maintain an expensive floating asset, although they’ll do fine for boat owners more interested in parking than cruising. And while we are in China, so to speak, don’t forget the killer 43% import duty on foreign-built boats.

Lastly, Asia is big. It’s only 220nm from the Costa Smeralda to Capri, but it is more than 700nm from Singapore to the Mergui Archipelago, and 2,000nm from Jakarta to Raja Ampat - in other words, a long way between victualling stops. No good at all for those who like to see and been seen, but very good indeed for the more adventurous souls who prefer a bit of exploration and seclusion.

The other item that came out of the Conference and again talking to Yacht Show exhibitors is that the nascent boating hubs of Asia are only just starting to get a voice. Marine Industry Associations in the regions are but fledglings, and they need to strengthen their voices and increase communication with respective governments. No dialogue means no development of infrastructure, no development of useful regulations and so on. An industry which has the potential to infuse considerable sums of tourist, service, engineering and sales dollars into the region needs to shout louder.

Singapore Yacht Show 2014. In the middle of the labyrinth. -  Guy Nowell ©   Click Here to view large photo


So much for making small talk at the Conference and the Yacht Show. A liberal interpretation of the function of a boat or yacht show will allow that whilst sales are the ultimate function of the event, a meeting of minds and some cross-fertilisation of ideas among industry professionals is important too. So that’s all good.

Managing Director of Singapore Yacht Events, Andy Treadwell, is inclined towards liberality. 'Once upon a time a boat show was just a platform, a venue, as provided by the location owner. A bit like providing a pontoon berth and saying, ‘There you go,’ without switching on the electrical supply, or the water, or the comms connections. There are still plenty of shows that adhere to that model.'

Treadwell believes that a quality event today needs to go a good deal further. 'Now a boat show is – additionally – about facilitating sales. A boat show is a marketing business for the yachting industry, not just a platform provider.' And that’s what they are trying to do at the Singapore Yacht Show. It means working with the builders, the dealers, the brokers and suppliers, and above all it means helping to bring in to the show the clientele.

'There are plenty of people in Asia,' says Treadwell, 'with the sort of disposable wealth that goes with luxury yachting. They just haven’t discovered boats yet, and I see it as our job to open their eyes to the possibilities of boating as a leisure activity, and then introduce them to the people with the hardware… the builders and so on. We are not after attracting numbers for the sake of numbers. We want quality, boating, numbers coming to the show. Achieving that is a marketing operation in its own right.'

Ah, numbers again. Numbers are notoriously hard to pin down at an event like a yacht show, but they are valuable as a marketing tool and are, therefore, desirable. At the SYS, and even with pre-registration and registration systems in place, RFID bracelets for those logged in, and scans to record everyone entering a marquee hall or going down onto the pontoons, numbers are hard to come by.

Treadwell has no illusions about the perfection (or otherwise) of the counting system. 'What we do know is that we had a minimum of 14,000 visitors, exhibitors and media entering the show over four days. One visitor going into the exhibition halls and then going down to the in-water exhibits is still just one visitor.'

Surely, 14,000 people brought into proximity with boats over four days is a good thing, right? With the probable exception of the China (Shanghai) International Boat Show which – last time we visited – was more of a trade show than a consumer event, Singapore Yacht Show feels to have established itself as the premier boating event in Asia. We are looking forward to next year already, and to meeting some new and interesting players in the industry. We are sure that we will learn something from them, and if we can help them with some local knowledge, all well and good.

Let the dialogue continue. Singapore Yacht Show 2015 will be held 23-26 April at ONE?15 Marina, Sentosa Cove. See www.singaporeyachtshow.com

Singapore Yacht Show 2014. -  Guy Nowell ©   Click Here to view large photo


by Guy Nowell, Sail-World Asia


  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=121340

9:13 PM Mon 21 Apr 2014GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Sail-World Cruising News - local and the World









Dangerous conditions forecast for NSW boaters by Roads and Maritime Services,


The Galley Guys take on the Vancouver International Boat Show by Greg Nicoll with Frank Leffelaar and Friends,


Are you ready to enter that marina? by Captain John Jamieson, Florida














Remember to properly dispose of obsolete distress beacons by Australian Maritime Safety Authority,




World ARC fleet bids farewell to Bali by World Cruising Club,






















World ARC crews in Bali by World Cruising Club,


Could your sailing navigation use a tune-up? by Captain John Jamieson, Florida












Shedding light on the life of former lighthouse keepers + Video
Southport Yacht Club celebrates opening of 68th season *Feature
Marine Auctions adds new recruits
2014 Auckland on Water Boat Show: Coming up at the end of September
The Boat Cookbook
Indian Ocean-wide tsunami exercise to test readiness
Blue Planet Odyssey - Aventura makes landfall at St John’s
Round the World racer joins Southern Pacific Inflatables
New exhibition explores role of Royal Australian Navy in WWI
18 anti-piracy weapons for ships to fight pirates
World ARC fleet now arriving in Bali
Skysol Frame Large: A new shading solution for sunroofs
Governor’s Cup Yacht race - Great for cruisers and racers alike
EU Naval flagship- frigate assist yacht twice maydays in pirate zone
Australian Maritime Safety Authority coordinates rescue of solo sailor
An offer a Galley Guy cannot refuse
Dinghy Safety - More to think about
Southport Yacht Club’s annual Sail Past and Blessing of Fleet Ceremony
World ARC fleet to enter Indian Ocean for the first time
Pack this sailing gear for 'hands-free' lighting
New earlier date for ICA’s Cruising Prep Seminar proving popular   
World ARC fleet departs Darwin under full sail   
Techno-Sciences chosen for AUS/NZ MEOSAR Infrastructure Deployment   
Marine Rescue crew saves cruiser in trouble in rough conditions   
2014 Mandurah Boat Show - Third largest boat show in Australia   
Blue Planet Odyssey - Northwest Passage gate opens   
World ARC participants tour Litchfield National Park   
Africa Europe Challenge introduces 'Spectator's Package'   
Wanted youth circumnavigators on a 'Voyage of Imagination'   
The crowd-pleasing comforts of catamaran cruising   
Death by Dinghy   
'Sailing Stones' of Death Valley seen in action for the first time   
20 coral species listed as threatened under the Endangered Species Act   
Shanghai to San Francisco in under 2 hours via supersonic sub   
Last chance to win a yacht worth $250,000   
A case of crossed wires? A shocking situation!   
How amazingly awe-inspiring the Arctic really is   
New atlas provides thorough audit of marine life in the Southern Ocean   
Canal Boating in the Alsace with the Galley Guys   
Dangerous conditions for boaters from Queensland border to Sydney   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph, contact the photographer directly.
XLXL NEW Cru SH
LocalAds   DE  ES  FR  IT