sail-world.com
 
 
News Home Boats for Sale MarineBusiness-World Sail-World Racing Cruising Int Magnetic Is RW Photo Gallery FishingBoating
Sail-World.com : Events Clothing Company strong contender for Exporter of the Year
Events Clothing Company strong contender for Exporter of the Year


'Events Clothing in full flight in San Francisco, they were the third placed New Zealand boat'    Christophe Favreau ©    Click Here to view large photo

Events Clothing Company, an Auckland-based superyacht, marine and business clothing specialist is a finalist for the 2013 Auckland Export QBE Exporter of the Year (sales under $25 million) Award.

Little known in its home town, the company has grown from strength to strength, celebrating many successes since its start in 1991.

Events’ first big win was supplying uniforms to Team New Zealand in the 1995 America’s Cup challenge headed by the late Sir Peter Blake.

In 2011, as the company celebrated its 20th year in business, it secured a contract to supply the crew uniforms for one of the biggest motor yachts ever built in Europe – MY Serene, 134 metres in length and six levels high with a crew of 60.

J-class Ranger crew wearing Events Clothing uniforms -    
Recently, the company launched their first European showroom in Palma de Mallorca, Spain as the result of a strategic alliance with Evolution Yacht Agents, where the two businesses operate side-by-side from the same premises close to Palma’s busy superyacht marina district. There are future plans to create a similar base in Barcelona.

Today, out of the top 200 superyachts* on the ocean, Events clothes 60 of them.

The primary success of Events Clothing is the product. 'All of our clothing products have a unique point of difference whether it is an eco-friendly element, resilience to U.V. or wear and tear – nothing is standard,' says owner Owen Rutter.

Another point of difference over competitors is that items can be custom made, such as incorporating the colourways of the ship or logos into the design of the uniforms. 'We don’t just stick a logo on a shirt; we can integrate desired elements into design, within the timeframes required.' Around 40 per cent of Event’s uniform items are custom-made.

Events Clothing director Owen Rutter -    
Just like yacht racing the backbone of the organisation has been a stellar team and an ability to change tack when they need to. Every member of the team has an impressive history in the industry and most have been with the company over 10 years.

'The skills and knowledge of our team gives them an immediate rapport with clients and they trust that we understand the ins and outs of living and working on a superyacht.'

When the company was formed 20 years ago the fledging company’s prospective clients were hard-core yacht racing crews and the relatively untapped local corporate apparel market.

The exciting defence of the America’s Cup in New Zealand saw a significant increase in the number of superyachts visiting our shores.

'We saw an important international opportunity in this sector and the decision to develop new product lines for the superyacht sector set the company on a new course with a strong export focus,' says Rutter.

This ability to identify and adapt to market opportunities helped the business to weather the storm of recession. When the global recession hit in 2009, superyacht sales plateaued and it was the domestic corporate market that demonstrated growth. Events supply marine style uniforms for businesses such as marine seaquarime Kelly Tarlton’s and Fuller’s Ferries.

Despite this slight variation, Rutter says success comes from not being tempted to diversify too much along the way.

'If there’s one thing I’ve learned in this business, it’s stick to your knitting. It’s very easy to be distracted by other opportunities, so we’ll keep doing what we do best – top quality, customised uniforms and technical clothing for the superyacht, marine and business sectors.'

Events Clothing new Palma showroom -     Click Here to view large photo
Events Clothing are focussed on operational excellence. Recently, they migrated onto a cloud-based service and now have an international standard accounting and operations platform.

'We now have the ability to grow without needing to change our operating systems.'

This shift provides visibility of real-time information to the staff at the Palma office.

'The system has reduced double handling of data and provides a better service to customers. Our staff can process orders from any location and track it’s process through production ensuring deliveries are not only on time but are 100% correct.'

Line 7 deal close

The future of Events Clothing holds continued growth. The business is on the brink of signing a deal which will give them control and global rights to the iconic New Zealand brand Line 7, which they have worked closely with over the last 20 years.

'This is a coup for us and gives us command of a well trusted and recognised brand. The international opportunities are significant but we also want to offer kiwi boaties the chance to re-stock their marine wardrobes.'


Inside Events Clothing’s new offices in Auckland, New Zealand -  Kate Gordon  
This acquisition will lead the company into the new territory of e-commerce. 'There is work to do in creating a website that links with our systems and marketing ability. We have appointed a distributor in the United States so we will have three distribution points around the world. But we aren’t rushing into things, it will be a slow release with a tight product range that we know people will be interested in, then we’ll see how we go.'

Events Clothing were finalists for the same award back in 2007 but lost out to now-household name Phil and Ted’s baby care manufacturers. This year they are back to deal with the ‘unfinished business’ of the past.

'We have an even better story now, and people have encouraged us to enter saying we have a unique business so we thought we’d have another go.'

The 2013 Auckland Export Awards will be held on Friday 21 June at the Langham Hotel. Fellow marine specialists Southern Spars are finalists for the Commercialisation of Innovation for Export Award.

Events Clothing supplies the crew gear for yachts such as the J-Class Ranger -  Kate Gordon  

Events Clothing supply the former world champions match racing crew - Blackmatch -    


by Kate Gordon

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=110990

7:00 AM Wed 19 Jun 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2012 Events Clothing News

Related News Stories:

03 Jun 2013  Team Alpari FX: Third in Korea, second on Tour
14 Feb 2013  JJ Giltinan Trophy: New Zealand team arrives and sets up in Sydney
13 Jan 2013  Images of the Waitemata: 18ft skiffs training for the JJ Giltinan - 2
13 Jan 2013  Images of the Waitemata: 18ft skiffs training for the JJ Giltinan
09 Dec 2012  Events Clothing monster sale on until Monday at Royal Akarana YC
07 Dec 2012  Events Clothing monster sale this Saturday - Monday, Royal Akarana YC
22 Nov 2012  NZ National Match Racing Championships: New Video from FMJ Racing
13 Nov 2012  NZ Match Racing Nationals: FMJ Racing dominate top quality fleet
26 Oct 2012  Events Clothing joins the Auckland 18ft skiff fleet
11 Sep 2012  Full Metal Jacket takes back to back wins in Grand Slam Series + Video
MORE STORIES ...






Sail-World Cruising News - local and the World

Reporting this week in the journal Geophysical Research Letters, an international team of scientists describe how they were surprised to discover that the Gamburtsev Subglacial Mountains show little sign of erosion, and that its saw-toothed towering crags resemble the modern ranges like the European Alps or Rocky Mountains. ... [more]  

Clear the Decks! by Paul Shard, Bahamas
Twenty-five years ago when Sheryl and I were building and outfitting our first boat, 'Two-Step', a Classic 37, we tried to imagine sailing her in a storm. We did a lot of research about storm tactics and as a result we designed the deck layout so we could handle most tasks from the cockpit and bought heavy weather sails. ... [more]  

The world’s largest sailing media group, Sail-World.com, held its first continental group meeting at the Marine Equipment Trade Show (METS) this week. METS is the world’s largest B2B Marine show and this year it had a record 1358 exhibitors and more than 21,000 Marine industry representatives. ... [more]  

On Monday 17 November, an impressive line-up of speakers at 13th International Sailing Summit shared ideas and best practice from around the world, demonstrating how the sailing industry can change to increase and retain participation, through innovation, technology and cultural changes. British Cycling has seen its membership grow by 567% since 2005. ... [more]  

Extinction risk not the answer for reef futures by ARC Centre of Excellence Coral Reef Studies
Coral and reef fishes are not like pandas and tigers, and the extinction risks they face are much lower. Leading coral reef scientists in Australia and the USA say there needs to be a new approach to protecting the future of marine ecosystems, with a shift away from the current focus on extinction threat. ... [more]  

ARC+ fleet sets sail for Saint Lucia by World Cruising Club
The ARC+ fleet got underway in good conditions on November 19th as they set out on Leg 2 of the ARC+ from São Vicente in the Cape Verde Islands to Saint Lucia. Conditions at the start were excellent with a NE wind of around 10 knots blowing across the start line. ... [more]  

An auction is set to be held at Runaway Bay Marina, Gold Coast, on Saturday 22nd November. Telephone bidding is available by contacting, Jo on 0407 213 557, or email, jo@marineauctions.com.au. ... [more]  

Sail safer with these 'landfall light' secrets by Captain John Jamieson, Florida
Imagine sailing toward the coast, with landfall just over the horizon. Your GPS signal has been weak and unreliable. You strain your eyes to pick up the light that marks the entrance to the safe harbor ahead. What three sea-tested sailing tips can you use to keep your small sailboat and your sailing crew in safe water? ... [more]  

The Mediterranean Sea is a destination area that many people aspire to visit. ‘The Med’ as it is often known touches the coastlines of a number of countries and is an attractive area for holidaymakers due to the wonderful climate and welcoming people. Sailing The Med is a dream for many boating enthusiasts and the waters hold many exciting adventures. ... [more]  

Garmin Ltd has announced a new line of scanning transducers designed to accommodate any calibre of mariner, from the casual cruiser to the professional angler. Supporting both the newest lines of Garmin echoMAP and GPSMAP chartplotters and multifunction displays (MFD), this full array of thru-hull and transom-mounted transducers are a valuable addition to any vessel. ... [more]  

Spinnakers and Parasails flying, the 34 Atlantic Odyssey yachts crossed the start line off Arrecife bound for Martinique some 2700 miles away. Although Sephina, an Australian Lagoon 400, crossed the line first, she was a little ahead of time, so the first boat in fact to cross the start line correctly after the 12 noon starting gun was Gazel Rebel from France, a Pogo 850. ... [more]  

The last arrival of the World ARC fleet into Richard’s Bay marked the achievement of the 21 yachts crossing the Indian Ocean! A challenging crossing, particularly for the last half of arrivals included key equipment failures. 'Everything looked fine until Roger noticed a crack in the boom. We had broken the boom!' – Free & BrEasy ... [more]  

Doyle Sails New Zealand will once again be exhibiting in the Superyacht Pavilion at the upcoming Marine Equipment Trade Show (METS), running from 19-20 November in Amsterdam. Our stand will be in its usual spot in the main hall - stand 10.715 - and we look forward to welcoming you to the show. ... [more]  

ARC 2014 Opening Ceremony - With one week to go before the ARC 2014 fleet leave Las Palmas de Gran Canaria for Rodney Bay in Saint Lucia, crews from across the world marched and danced behind their national flags in a stirring parade around Las Palmas Marina. ... [more]  

Australia strengthens commitment to Coral Triangle by Daniel Rockett, WWF-Australia
The announcement on November 13 that Australia would commit a further $6 million towards the Coral Triangle Initiative was welcomed by WWF-Australia. Australia’s Foreign Minister Julie Bishop, and Environment Minister Greg Hunt, announced the new funding package at the World Parks Congress in Sydney. ... [more]  

Although he is the oldest Skipper in ARC 2014, Manfred Kerstan from Berlin certainly doesn’t show it and is all set to enjoy his 20th ARC to its fullest. Over the years, Manfred has embraced the real spirit of the ARC, and is a stalwart presence at social functions and seminars, talking to participants old and new about all aspects of the rally. ... [more]  

Just a week left to run on your opportunity to own a waterfront home, plus deep-water mooring in the Bay of Islands Built to an architect design in 2000, this north-facing waterfront Opua property is a short walk to the marina and boatyard. It is going to auction on November 22. ... [more]  

Whilst waiting for the ARC+ fleet to arrive at their mid-Atlantic stop of Mindelo, on Cape Verdean island of São Vicente, you easily realise the excitement which is bubbling around the Marina, in the government offices and in bars and restaurants. ... [more]  

Nothing ever bad happens in the rally, right? If you read the daily news stories over the years, you’d certainly think so. But despite what I sometimes think of as the ‘propaganda’ that we post in the news and features during the 1500 (and I’m myself responsible for producing it), I feel we ought to focus at least occasionally on some of the more unfortunate realities of ocean sailing. ... [more]  

Sailing allows us to travel long distances with relatively low carbon emissions, but the reality is that all yachts burn diesel for motive power and to generate electricity. Conscious of this impact, ARC organiser World Cruising Club has teamed up with local non-profit forestry organisations in Gran Canaria to develop and sponsor a carbon offset project. ... [more]  

It’s one of those wonderful sayings you hear around the quay or bar a lot. It’s mostly spoken when someone makes an obvious and usually very public mistake. It is one of those classic, laconic and ironic statements. It is as Australian as calling people by their Surname, especially if it is shortened, or even lengthened, by adding a ‘y’, ‘o’ or ‘ie’ to the end of it. ... [more]  

Expressing continued grave concern over piracy off the coast of Somalia despite a sharp decline in attacks, the Security Council has renewed for another year authorizations, first agreed in 2008, for international action to fight the crime in cooperation with Government authorities. ... [more]  

During the last two weeks we have received the details of the boats for the provisional entry list in the World Odyssey Race (see list below). Unfortunately we were forced to recognise that too many of those who have expressed an interest in sailing in the World Odyssey Race would do so on yachts which may not be suitable for the rigours of a circumnavigation in high latitudes. ... [more]  

When you’re a powerhouse of a club, you don’t just have an Opening Day, you hold a full weekend of functions. Such is the case for the Sorrento Sailing and Couta Boat Club (SSCBC) who began their festivities to celebrate the launching of the 2014/15 season last Friday, and only finished on the Sunday. ... [more]  

Falcon, the 80’ Cookson, did the expected and beat the rest of the fleet to the BVI. The ex-America’s Cup training vessel, now a tricked out cruising yacht, sailed the course in just over seven days, arriving Monday night around 9pm. 'We had the perfect passage,' said the yacht’s owner Cary St. Onge. ... [more]  

With 75% of the ARC fleet now in Las Palmas, the docks of the Muelle Deportivo are populated with boats of all shapes and sizes, from multiple manufacturers and sailing under the flags of 22 different nations. The range of boats is as ecclectic as the crews on board with examples of almost every kind of ocean cruising boat available represented amongst the ARC 2014 fleet. ... [more]  

The notice of race has been released for the Antigua 2 Falmouth 2015 event, run by Sailing Rallies. Due to demand from boats at the end of the Caribbean sailing season wishing to return to the UK, this new event has been launched to give sailors a suitable high quality event. ... [more]  

With attractive marinas and a favourable exchange rate, Malaysia is fast becoming a preferred destination to Singapore for yachting enthusiasts. State Tourism Department director Dr Badrul Hisham Kassim said the yacht tourism which has been privately run thus far, contributed RM529 million to the economy from 2004 to 2014. ... [more]  

Indonesian Govt eases yacht permits to boost ‘marine tourism’ by Nadya Natahadibrata/Grace D. Amian, Jakarta Post
In recognition of the potential of the country’s marine sector to become a key driver of the economy and to create jobs, the new Indonesian government is preparing measures to develop the cruise and yacht tourism industries as part of an effort to double the number of foreign visitors entering the country within five years. ... [more]  

Oceans of Hope, with a working crew of people with multiple sclerosis (MS), has arrived in New York City, USA, on the latest leg of the 33,000-nautical mile global voyage. During the six-day stopover Oceans of Hope will be berthed at North Cove Marina, in lower Manhattan and people with MS will be invited to take part in two days of sailing on the 14th and 15th of November. ... [more]  

A rare 'Medicane', a hybrid storm with characteristics of both a tropical storm and an extratropical storm, formed over the South Central Mediterranean Sea on Friday and moved over the island of Malta, bringing them tropical storm-like conditions. ... [more]  

'Lighter than we expected' was the comment on the winds today for leg one of the ARC+ Cape Verde route. This has been in complete contrast to the first 24 hours which, as usual was lively as boats headed passed the Canary Islands wind acceleration zone. ... [more]  

I didn’t talk to my husband for two days when his peculiar answers to my naïve nautical questions reached my bewildered ears. Back then, as a mere fledgling to sailing, my raw researching met brutal honesty. Seeking a sailboat and home, to travel the planet, I tried to grasp the financials and what, exactly, was I letting myself in for. ... [more]  

Busy schedule begins for ARC crews in Las Palmas
Slow progress in the Caribbean 1500 fleet
Dolittle's Voyage Around NZ (Part 4) - Nelson to home
Crystal Blues finds good medicine in Penang
ARC+ Cape Verde sets sail from Las Palmas de Gran Canaria
First ARC Bahamas boats make landfall in the Caribbean
First arrivals of World ARC fleet enter Richard’s Bay, South Africa
No room for complacency in Gulf of Guinea
250 kilos of cocaine seized from UK-bound yacht in joint operation
New Rayglass ProJet on duty at Auckland Airport
Caribbean 1500 fleet are getting their sea legs
The reliability of C-Map electronic charts in the Arctic
Know your charts and sail clear of deadly rocks and reefs!
ARC New Zealand – Fleet of nine to take part in inaugural edition
ARC+ Seminars Programme commences
Regattas, New LITE video, new Corsair Pulse 600 and much more
World ARC - Sailing south of Madagascar to Richard's Bay, South Africa
25th Caribbean 1500 heads to sea
29th Atlantic Rally for Cruisers ready to set sail
2014 Beneteau Cup - Cup full of Beneteau fun on Sydney Harbour
Victorian Government promises $65 million Better Bay Plan   
New study finds oceans arrived early to earth   
World Cruising Club’s second ARC+ event off to a great   
Caribbean 1500 - More German Bier and the start of the Seminar Program   
A light on the horizon   
Could this be the knot that never fails?   
Clock running on countdown to the 25th Caribbean 1500   
Ten crucial actions to save the Great Barrier Reef   
Henri Lloyd's famous summer sample sale on now   
JCU team discovers a piece of Australia under Vanuatu   
OceansWatch hard at work in the Solomon Islands   
Do you have the proper fire extinguisher onboard?   
This low cost 'line saver' could save your yacht!   
CYCA hosts Marine Safety Equipment and Demonstration Day   
sMRT Inflatable SOS Dan Buoy selected by judges for METS Dame Awards   
Coral-Current Connections   
Three Australian companies amongst METS Dame award nominees   
Caribbean 1500 - German Bier, trick-or-treat and safety checks   
Oceans of Hope - A Sailing Sclerosis Project   
The very useful skill of buoy hopping   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph, contact the photographer directly.
XLXL NEW Cru SH
LocalAds   DE  ES  FR  IT