sail-world.com
 
 
News Home Boats for Sale MarineBusiness-World Sail-World Racing Cruising Int Magnetic Is RW Photo Gallery FishingBoating
Sail-World.com : Events Clothing Company strong contender for Exporter of the Year
Events Clothing Company strong contender for Exporter of the Year


'Events Clothing in full flight in San Francisco, they were the third placed New Zealand boat'    Christophe Favreau ©    Click Here to view large photo

Events Clothing Company, an Auckland-based superyacht, marine and business clothing specialist is a finalist for the 2013 Auckland Export QBE Exporter of the Year (sales under $25 million) Award.

Little known in its home town, the company has grown from strength to strength, celebrating many successes since its start in 1991.

Events’ first big win was supplying uniforms to Team New Zealand in the 1995 America’s Cup challenge headed by the late Sir Peter Blake.

In 2011, as the company celebrated its 20th year in business, it secured a contract to supply the crew uniforms for one of the biggest motor yachts ever built in Europe – MY Serene, 134 metres in length and six levels high with a crew of 60.

J-class Ranger crew wearing Events Clothing uniforms -    
Recently, the company launched their first European showroom in Palma de Mallorca, Spain as the result of a strategic alliance with Evolution Yacht Agents, where the two businesses operate side-by-side from the same premises close to Palma’s busy superyacht marina district. There are future plans to create a similar base in Barcelona.

Today, out of the top 200 superyachts* on the ocean, Events clothes 60 of them.

The primary success of Events Clothing is the product. 'All of our clothing products have a unique point of difference whether it is an eco-friendly element, resilience to U.V. or wear and tear – nothing is standard,' says owner Owen Rutter.

Another point of difference over competitors is that items can be custom made, such as incorporating the colourways of the ship or logos into the design of the uniforms. 'We don’t just stick a logo on a shirt; we can integrate desired elements into design, within the timeframes required.' Around 40 per cent of Event’s uniform items are custom-made.

Events Clothing director Owen Rutter -    
Just like yacht racing the backbone of the organisation has been a stellar team and an ability to change tack when they need to. Every member of the team has an impressive history in the industry and most have been with the company over 10 years.

'The skills and knowledge of our team gives them an immediate rapport with clients and they trust that we understand the ins and outs of living and working on a superyacht.'

When the company was formed 20 years ago the fledging company’s prospective clients were hard-core yacht racing crews and the relatively untapped local corporate apparel market.

The exciting defence of the America’s Cup in New Zealand saw a significant increase in the number of superyachts visiting our shores.

'We saw an important international opportunity in this sector and the decision to develop new product lines for the superyacht sector set the company on a new course with a strong export focus,' says Rutter.

This ability to identify and adapt to market opportunities helped the business to weather the storm of recession. When the global recession hit in 2009, superyacht sales plateaued and it was the domestic corporate market that demonstrated growth. Events supply marine style uniforms for businesses such as marine seaquarime Kelly Tarlton’s and Fuller’s Ferries.

Despite this slight variation, Rutter says success comes from not being tempted to diversify too much along the way.

'If there’s one thing I’ve learned in this business, it’s stick to your knitting. It’s very easy to be distracted by other opportunities, so we’ll keep doing what we do best – top quality, customised uniforms and technical clothing for the superyacht, marine and business sectors.'

Events Clothing new Palma showroom -     Click Here to view large photo
Events Clothing are focussed on operational excellence. Recently, they migrated onto a cloud-based service and now have an international standard accounting and operations platform.

'We now have the ability to grow without needing to change our operating systems.'

This shift provides visibility of real-time information to the staff at the Palma office.

'The system has reduced double handling of data and provides a better service to customers. Our staff can process orders from any location and track it’s process through production ensuring deliveries are not only on time but are 100% correct.'

Line 7 deal close

The future of Events Clothing holds continued growth. The business is on the brink of signing a deal which will give them control and global rights to the iconic New Zealand brand Line 7, which they have worked closely with over the last 20 years.

'This is a coup for us and gives us command of a well trusted and recognised brand. The international opportunities are significant but we also want to offer kiwi boaties the chance to re-stock their marine wardrobes.'


Inside Events Clothing’s new offices in Auckland, New Zealand -  Kate Gordon  
This acquisition will lead the company into the new territory of e-commerce. 'There is work to do in creating a website that links with our systems and marketing ability. We have appointed a distributor in the United States so we will have three distribution points around the world. But we aren’t rushing into things, it will be a slow release with a tight product range that we know people will be interested in, then we’ll see how we go.'

Events Clothing were finalists for the same award back in 2007 but lost out to now-household name Phil and Ted’s baby care manufacturers. This year they are back to deal with the ‘unfinished business’ of the past.

'We have an even better story now, and people have encouraged us to enter saying we have a unique business so we thought we’d have another go.'

The 2013 Auckland Export Awards will be held on Friday 21 June at the Langham Hotel. Fellow marine specialists Southern Spars are finalists for the Commercialisation of Innovation for Export Award.

Events Clothing supplies the crew gear for yachts such as the J-Class Ranger -  Kate Gordon  

Events Clothing supply the former world champions match racing crew - Blackmatch -    


by Kate Gordon

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=110990

8:00 AM Wed 19 Jun 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2012 Events Clothing News

Related News Stories:

03 Jun 2013  Team Alpari FX: Third in Korea, second on Tour
14 Feb 2013  JJ Giltinan Trophy: New Zealand team arrives and sets up in Sydney
13 Jan 2013  Images of the Waitemata: 18ft skiffs training for the JJ Giltinan - 2
13 Jan 2013  Images of the Waitemata: 18ft skiffs training for the JJ Giltinan
09 Dec 2012  Events Clothing monster sale on until Monday at Royal Akarana YC
07 Dec 2012  Events Clothing monster sale this Saturday - Monday, Royal Akarana YC
22 Nov 2012  NZ National Match Racing Championships: New Video from FMJ Racing
13 Nov 2012  NZ Match Racing Nationals: FMJ Racing dominate top quality fleet
26 Oct 2012  Events Clothing joins the Auckland 18ft skiff fleet
11 Sep 2012  Full Metal Jacket takes back to back wins in Grand Slam Series + Video
MORE STORIES ...






Sail-World Cruising News - local and the World



Pacific Circuit Rally - 2015 by Island Cruising Association New Zealand,






World ARC 2014 reaches Australia by World Cruising Club,


A Mooring in Iceberg Alley by Rebecca Jackson,








Predictwind helps you pick the best time to depart by Richard Gladwell Sail-World.com/nz,






















4.8 million Legos all at sea by Adam Clark Estes,












In search of the Duroc by Jack Binder, Coral Sea






Dredging activity near corals can increase frequency of diseases by ARC Centre of Excellence Coral Reef Studies,




Understanding the Ocean's role in Greenland Glacier melt by Woods Hole Oceanographic Institution (WHOI),


Dangerous conditions for boating on entire NSW Coast by Transport Roads and Maritme Services,


Three Defensive Docking Strategies for Sailors
Revealing report on Search for American yacht Nina released *Feature
Dangerous conditions for boaters Byron Bay to Eden
PredictWind's Weather Routing opens your navigation options - try it!
Auckland on the Water Boat Show: Two new Bavaria yachts on display
AYSS PacificNet/Tahiti voted a success!
Sail-World Cruising Founding Editor Nancy Knudsen says farewell
Book review: Weather - you like it or not
Research shows marinas tops for economic, social benefit
Vaavud launches generation 2 wind meter
The drama begins - North West Passage sailors rescued from ice
Entering an unfamiliar bay - decision time
Baby Nemos finding their way home
High Latitude Sailing - Book of the Week
Will the Olympics make a difference to Rio pollution? *Feature
Blue Planet Odyssey, around world rally, begins
Africa Europe Cruising Challenge now open for entries
The real ‘Supermoon’ story
Warm and noisy welcome for Oceans of Hope in La Rochelle
Sailor rescued after Facebook call for rescue
Solo sailing star's passion = busy environmental schedule   
El Niño (Part 2). Effects on the Pacific Ocean   
Northern Scotland: Voyage to Orkney and Shetland Isles (Part 1)   
Northern Scotland: Voyage to Orkney and Shetland Isles, photos   
The Galley Guys' favourite shrimp recipe   
Dangerous conditions forecast for NSW boaters   
Vestas Sailrocket 3 - Over the Horizon   
Rescued sailors reach shore after dramatic ocean rescue   
Yacht abandoned 170nm north of New Zealand, navigation warning out   
Tidal current installations will increase boating hazards   
Abell Point Marina looking shipshape   
Dangerous conditions for NSW coastal boaters from Thursday   
Oceanis 48 at the Sydney International Boat Show   
Eco-Sailboat of the future - Catherine Chabaud at work   
Calling yachts in the South Pacific - rally to New Zealand   
The final touch - which wax should I use on my boat?   
ARC Baltic sets sail to discover Europe's 'east sea'   
Auckland On Water Boat Show to hold world record attempt   
Another boom death. Australian sailor dies, hit by swinging boom   
Galley Guru vital to the life of the cruising sailor   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph, contact the photographer directly.
XLXL NEW Cru SH
LocalAds   DE  ES  FR  IT