All Marine Spares hits the boat show trail

by Jeni Bone on 19 May 2014 The All Marine Spares trailer has arrived on site for the 26th Sanctuary Cove International Boat Show, bound to be a standout among the myriad exhibitors there.

Leigh Francis, director at All Marine Spares, says the innovative trailer is the first of its kind on the local show circuit and he hopes it will attract a lot of interest.

'Our main focus at SCIBS is trade customers, as well as showing retail customers our product range and then refer them to our dealer network around the country. We hope our branded trailer will generate some excitement and serve the purpose of allowing us to support our dealers - plus having the definite 'wow' factor!'

A proud Leigh Francis says the concept was a 'bit of leap of faith', something new for the established trade-only supplier.

'We are aiming to grow the business and by informing our dealers of the diverse range of brands we stock, they will buy a wider range of product from us. They don't always know what we have, and we're always adding to our product range. This trailer will capture their attention and raise our profile and our branding, AllMar, with the right market. The goal is to start the conversation.'

After SCIBS, the plan is to take the trailer on the road to the various boat shows and expos on the east coast, major shows and regional events.

Sanctuary Cove International Boat Show runs 22 to 25 May.

More at www.allmar.com.au