Sydney spring optimism, Rivergate auction, Yacht & Boat 2013 datesAs the BIA NSW gears up for the country's largest boat show, the indefatigable Domenic Genua reports all is going to plan. 'We're 70% there,' he said today, 'And on target to open Thursday 10am. The marina is full, with the last of the vessels now in. It's all going to plan. There's a lot of beautiful product and a diverse range of activities.'
|Sydney International Boat Show MarineBusiness-World.com .|
What has struck Genua this year, is the amount of care and effort exhibitors have gone to with their stands. 'It's very impressive. All the boats and brands have really invested in their displays. And of course, the MyBoatingLife stage looks incredible. It's large, great impact, all the elements we wanted for the launch of this initiative.'
Fortuitously, pleasant weather is predicted, and that, and a concerted marketing effort, will coalesce to bring the crowds.
'We have invested in a substantial marketing plan this year,' confirmed Genua, referring to the statewide TV, radio, newspaper and magazine campaign, as well as online and new this year, outdoor billboards which have caught the collective imagination. 'That's our theme this year – people enjoying the boating lifestyle rather than just product, and it has been effective because the feedback tells us people are seeing the message and saying ‘we can't wait!'
TetraMedia will be there in force. Contact me on 0412 230 002 or by email if you want your product, service, VIP or launch covered.
There's plenty of other news too this week, including loads from around Australia, NZ and Asia. The inaugural Rivergate International Boat Show, 5-7 October in Brisbane, will add a marine auction to its program, delivering value added leads to exhibitors as well as additional interest for visitors.
From our friends at GME, the sensational offer which starts 1 August: All GME MT400 and GPS equipped MT406G beacons sold in Australia or New Zealand will be eligible for a free EPIRB service when the six year replacement is due. This service includes battery replacement and full performance check, essentially doubling the battery replacement period to a massive 12 years!
For brands keen to reach the burgeoning boating market in Korea, Gyeongnam Province has confirmed the dates of the 7th annual Yacht & Boat Korea, 2 to 5 May 2013.
|Fun on the water is key to Yacht & Boat Korea Korea Yacht & Boat |
Exhibitors will be offered a raft of incentives and access to a program that caters to the public as well as B2B with seminars and industry forums.
|On water displays were popular in 2012. Korea Yacht & Boat |
If you have slept through the past few days, the London Olympics began with a bang, and a quirky Opening Ceremony which ushered in all kinds of competition upsets since.
|2012 Olympic Sailing events, Weymouth, UK - London 2012 Olympic Sailing Competition Thom Touw ©|
Thankfully, the Aussie sailors are performing as expected and all kinds of records and medals are anticipated in the coming days. May it lead to a spike in interest in all things boating and a great summer of sailing!
See you at SIBS!Jeni Bone, editor
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