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 29 May 2012

Sanctuary Cove Boat Show exhibitor success, online triumphs

SCIBS 2012 - Sanctuary Cove International Boat Show 2012  SCIBS
Brace yourselves for a tonne of reportage back from Sanctuary Cove, not just the 'PR fluff' but direct quotes from exhibitors who are pleased as punch with sales and quality leads.d

Exhibitors may have been scarcer this year, down about 50 or so, but the pavilions, streets and marinas were rocking with happy, interested and motivated visitors, spending up.

Marina view - Sanctuary Cove International Boat Show 2012  Mark Burgin

The MarineBusiness-World.com pavilion was buzzing throughout the entire four days, with advertisers signing up as they realised the might of online and our complement of publications now reaching 2.2 million individual boaties per annum. That's exceptional ROI, so get onboard.

MBW pavilion entrance - Sanctuary Cove International Boat Show 2012  Mark Burgin

Show coverage and communication was all online this time too, with tablets, smartphones and other gadgets ruling and the on site wi-fi feeling the load, as visitors, exhibitors, media and locals hooked in and checked out all the latest offers, comparisons, codes and demos online. We will be bringing out all the news from SCIBS while it still is news, so stay tuned.

Our thanks to Mark Burgin, official show photographer, for his great shots, presented in full colour here, as well as his easy manner and passion for boating.

VIP & Media Centre - Sanctuary Cove International Boat Show 2012  Mark Burgin

Also, a big 'cheerio' to boat show pillar, event manager, Phil Shaw, who is departing for the thrill of the V8 Super Cars. Phil has been a great marine industry supporter who has seen the show evolve over the years and contributed to its development, success and renaissance. We will miss you.

This week it's not all Sanctuary Cove - there's an array of stories from all over Australia, New Zealand, Asia and around the world, and while this newsletter is being prepared, many more stories in the pipeline, including previews of Sydney, Brisbane and Mandurah boat shows and a wrap up of the recent Yacht & Boat Korea from exhibitors and organisers there.

At the end of June, I will be heading to Taiwan for a media famil and launch of the Taiwan International Boat Show, slated for 2014. That coincides with Horizon's 25th Anniversary celebrations, which will be a great party no doubt, but also offer incredible insight into the local yacht building capabilities and plans for the next phase in their evolution. Can't wait!

Meanwhile, time for some good news and signs the market is back - nervous about buying perhaps - but active and enthused about the boating lifestyle.

Pop back for plenty more in the coming days.

Jeni Bone, editor

SCIBS overall - Visitor numbers up, sales up, industry looking up!
Sanctuary Cove International Boat Show,
Sanctuary Cove International Boat Show 2012 (SCIBS) - Visitor numbers in total were up 1.6%, coming in at 37,094 over the four days. But importantly, out in force were genuine buyers. Organisers of this year's event are ecstatic with feedback from exhibitors, all of whom state they are very happy and in many cases 'blown away' by their results.... [more]
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Sanctuary Cove – a big Show for Marine Industry and TetraMedia
Brendan Maxwell,
The TetraMedia Marine Group, publishers of Sail-World, Powerboat-World, MarineBusiness-World and FishingBoating-World sponsored the Sanctuary Cove Main Show pavilion, the MarineBusiness-World.com pavilion. Today TetraMedia's Managing Director Rob Kothe said ‘A record show for our online TetraMedia Marine Media group. '... [more]
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Thurley brands Sanctuary Cove as 'the best'
Imprint Media,
'My best boat show experience in at least four years,' was the comment from Brett Thurley of Pacific Motor Yachts, referring to this year's Sanctuary Cove International Boat Show.... [more]
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From James Bond to Ita Buttrose: Boat Show + Video
Sarah Ruggiero,
The 24 annual Sanctuary Cove International Boat Show commences tomorrow as Queensland's premier yachting showcase. The four-day event promotes a marine lifestyle experience for all ages, with activities ranging from climbing aboard luxury vessels to exploring the latest boating fashion.... [more]
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Never been a better time to buy a boat!
Creating Demand,
With boat show season upon us and plenty of activity in the market, there has never been a better time to invest in a boating lifestyle.... [more]
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Demand increases for all types of boats: Marine Auctions
Marine Auctions & Valuations,
Adrian Seiffert, Director of Marine Auctions said sale prices for all types of boats sold at their last regular boat auction, held at Runaway Bay last Sunday, (May 27) increased by around 15 to 20%.... [more]
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Integrity Motor Yachts reports outstanding show results
Creating Demand,
Integrity Motor Yachts are ecstatic about their performance at this year's Sanctuary Cove International Boat Show with the achievement of four sales over the show and a number of sea trials to complete over the coming weeks.... [more]
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Making a Splash – Brisbane Boat Show Set to Celebrate 52 Years!
Marine Queensland,
The mining boom credited with injecting valuable monies to Australia's regional communities and flagging retail sector is also proving to be a catalyst for a renaissance for the boating industry with more interest in all things marine than ever before.... [more]
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Ita Buttrose reveals secrets of sex, good skin and longevity
Jeni Bone,
Ita Buttrose was special guest speaker at the annual Boat Show Ladies' Lunch, Friday 25 May at the 24th Sanctuary Cove International Boat Show. So what did the marine industry women learn from this pioneer, author, doyenne of the magazine and newspaper industries, corporate sector and tireless worker for charity?... [more]
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Duffy Down Under impresses at Sanctuary Cove Boat Show
Jeni Bone,
Duffy Down Under is celebrating some strong leads and plenty of rental enquiry following this year's Sanctuary Cove International Boat Show.... [more]
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Auckland superyacht development to deliver jobs and economic benefits
Clive Bennett,
Auckland is set to benefit from more marine industry jobs and growth in regional GDP following a decision on the funding of a commercial development to service superyachts. Luxury vessels have become an increasingly familiar sight on Auckland's waterfront in recent years with more owners recognising the level of expertise within the local industry and easy access to a world class facility... [more]
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Stand Up Surf Co reaps rewards at Sanctuary Cove Boat Show
Jeni Bone,
Exhibiting for the first time at the Sanctuary Cove International Boat Show over the weekend, Standup Surf Co were 'blown away' by visitor response and even managed to secure some large distributors they had in their sights.... [more]
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Sanctuary Cove Boat Show - Day 3 through the lens (part 1)
Anna Parker, Sail-World.com,
Sanctuary Cove International Boat Show 2012 - Additional photographs from day three in Gold Coast Australia by Mark Burgin.... [more]
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Sanctuary Cove Boatshow crowds flock to witness Jetpack flight + video
Rosalie Taylor,
The sci-fi inspired Jetlev R200 jetpack is one of the most talked about exhibits at the Sanctuary Cove Boat Show.... [more]
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Australia's big boat shows share formula for success + video
Sarah Ruggiero,
Boating enthusiasts from all over Australia flock to Queensland for the annual Sanctuary Cove International Boat Show and will many will head south in August for the Sydney International Boat Show event.... [more]
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Multihull Solutions celebrates sales at SCIBS -best multihull show
Jeni Bone,
Speaking on the third day of the 2012 Sanctuary Cove International Boat Show, Mark Elkington MD at Multihull Solutions was pleased with the level of attendance, interest and sales leads, as well as acknowledging SCIBS as Australia's 'best show for multihulls'.... [more]
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Jeppesen launch Plan2Nav, C-MAP 4D and Club Jeppesen
Jeni Bone,
Long synonymous with cartography in marine and aviation, Jeppesen is exhibiting at the Sanctuary Cove International Boat Show to launch its newly released Plan2Nav, C-MAP 4D and Club Jeppesen.... [more]
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Sanctuary Cove Boat Show - Day 1 through the lens (part 1)
Anna Parker, Sail-World.com,
Sanctuary Cove International Boat Show 2012, Gold Coast Australia - Photographs from day one by Mark Burgin.... [more]
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ASMEX conference hailed as breakthrough with government
Jeni Bone,
The recent second Australian Superyacht and Marine Export Conference (ASMEX), hosted by AIMEX and Superyacht Australia two days prior to the 24th Sanctuary Cove International Boat Show, attracted speakers and delegates from around the globe and has prompted a commitment of support from government and tourism bodies.... [more]
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Marine Reserves must be science-based: BIAA
The Australian peak boating body, the Boating Industries Alliance Australia is calling on the Government to take positive action to ensure Australia's five million boaters and fishers are not ‘locked out' of any proposed Commonwealth Marine Reserve Network.... [more]
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The Brand is Zhik! Part two
John Curnow Sail-World.com,
So we've just had what amounts to the proverbial ad break with our story on how we, the world, got to Zhik (pronounced Z i i K, you might remember). In this, Part Two of The Brand is Zhik, we'll have a look at what's emerging right now and then what is to next install for us all.... [more]
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The Brand is Zhik!
John Curnow,
A little under 10 years ago, I first started seeing some sensationally cool sailing gear that was adorned with this fantastic Z. It certainly reminded me of Zorro slashing his moniker into all and sundry and apart from looking cool, the gear seemed to be very much fit for purpose.... [more]
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QR technology scanning the future
Rosalie Taylor,
If you don't have a QR scanner on your smartphone, it's probably about time you did.... [more]
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The ultimate flying machine
Rosalie Taylor,
The Jetlev R200 is revolutionizing the way we see water sports in the form of a jetpack providing the power of flight in a new and exciting way.... [more]
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Wet weather doesn't stop Sunrise
Rosalie Taylor,
Channel Seven morning show Sunrise broadcast live from the Sanctuary Cove Boat Show today with a guest performance by Ricki-Lee Coulter.... [more]
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Yachting Queensland sails in style thanks to Gill Australia
Alex Ker,
Yachting Queensland's 2012 partnership with Gill Australia has been a great success. With the YQ office staff, committee members, sailing development and high performance teams sporting brand new Gill gear, 2012 is looking good in Queensland.... [more]
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Melbourne Boat Show info available at the touch of a finger!
In addition to an array of new products and services to please all boating and fishing enthusiasts, an exciting new feature of the Melbourne Boat Show this year will be the availability of an iPhone application designed specifically for the event.... [more]
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Sanctuary Cove International Boat Show images Day 1
Sanctuary Cove International Boat Show images Day 1... [more]
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Sanctuary Cove Marina achieves Five Gold Anchor status
The Gold Coast's Sanctuary Cove has been awarded Australia's first Five Gold Anchor residential canal estate accreditation by the Marina Industries Association of Australia (MIAA) - only the second such award internationally.... [more]
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Australia Debut For Three GOSTâ„¢ Marine Security & Tracking Products
Blake Cooper,
Marine security, monitoring and tracking systems supplier GOST Australia (Global Ocean Security Technologies - formerly Paradox Marine), will introduce the Australian market to the GOST Phantom, GOST Watch HD and the GOST Xtreme Mini Dome Camera at the 2012 Sanctuary Cove International Boat Show, May 24-27, booth 304, Super Yacht Australia Pavilion.... [more]
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