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 06 Mar 2012
 
 

Rivergate boat show, Auckland On Water, GME bonus with GX300 and GX600

There is a host of new boat shows joining the calendar this year, in Australia, New Zealand and around the globe. While the newcomers burst on the scene with a 'green pasture' approach, established shows are repositioning and rebranding to keep pace with consumers and deliver for their exhibitors.

The Viaduct Harbour will once again be the centre of the newly branded Auckland on Water Boat Show  


One example, is the Auckland On Water Boat Show, with a new name, logos and ethos to reflect 'the greater diversity of exhibitors who attend the show and to be more closely aligned with New Zealand's diverse, world class marine industry'.

Rivergate in Brisbane is poised to host its own trade and consumer show, making the most of its location adjacent the Gateway Bridge on the Brisbane River and acres of space at its facilities for exhibitors on water and in booth spaces.

Rivergate Brisbane the venue for the new boat show in October.  Rivergate Brisbane


Then there is the Gold Coast Marine Expo in November, the Marine Qld shows of Mackay, Sunshine Coast Marine Festival and this year, Manly on Brisbane's Moreton Bay.

Before we clap hand to forehead and exclaim about too many competitors in the boat show ring, we need to consider that boat shows are prime opportunities to sell.

NMMA research clearly shows Boat Shows rate just behind in-dealership experience and the internet as the leading contributor to influence boat buying. But as everybody knows, and NMMA research attests, there is nothing like a boat show for the best range, opportunity for product comparison and a great price –which coincidentally, ranks as firm favourite reason for attending a boat show . . . to get a bargain!

According to IFBSO insight, consumers attend boat shows for a variety of reasons. The top reason consumers attend a boat show is to view new boat models (54%). 37% went to compare prices, 28% said their purpose was to specifically shop for a boat, and 4% went to the show to view or purchase boat engines or accessories.

More and more, boat shows are about casting the widest net possible. Significantly, NMMA research shows that among those who were highly influenced by a boat show in their most recent purchase, 40% went for the entertainment value or fun, while 33% said they go every year.

So tip your hat to the new and the long-standing boat shows and realise they are there to deliver great occasions to introduce people to the boating lifestyle, entice people to sample, buy and yes, dream a little.

Lots more of everything else as well this week, including the nifty promo for Easter of a Trafalgar First Aid Kit with the purchase of the GME GX300 and GX600 marine radio models, and a feature on the cruise line industry and its response to the recently publicised misfortunes of the Costa Concordia and sister ship, Costa Allegra - and the many others that go unreported every year.

There's more in the pipeline too, so visit often.


Jeni Bone, editor



New name, new look, new dates for Auckland On Water Boat Show
Sail-World,
Auckland International Boat Show has a new name, new branding and new dates. It will now be known as the Auckland On Water Boat Show and will feature new branding that reflects the greater diversity of exhibitors who attend the show and to be more closely aligned with New Zealand's diverse, world class marine industry. The new dates are September 27 – 30.... [more]
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Rivergate International Boat Show to suit purists and lifestyle lovers
Jeni Bone,
Brisbane, Australia and the world will welcome a new boat show to the ranks of major marine showcases, with the anticipated launch of the Rivergate International Boat Show in October 2012.... [more]
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ASMEX networking function to deliver quality contacts
Jeni Bone,
The 2012 Australian Superyacht and Marine Export Conference (ASMEX) has generated considerable interest, enquiry and a steady stream of registrations.... [more]
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Cruise industry under fire for safety, regulations and transparency
Jeni Bone,
The second incident in as many months raises more call for scrutiny and stricter regulations for the cruise industry.... [more]
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New Model Lipari 41 to be unveiled at Hillarys Boat Show in WA
Kate Elkington,
Multihull Solutions is proud to unveil the latest model of the Fountaine Pajot Lipari 41 at Hillarys Boat Show in Western Australia from 23-25 March.... [more]
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New travel hoist announces Gulf Craft's superyacht plans
Gulf Craft,
Gulf Craft has just completed its second launching bay with the ability to launch vessels up to 50 m in overall length at its Majesty Yachts shipyard in the United Arab Emirates. The addition of the second bay alongside its existing one now enables the yard to handle larger vessels and has increased its capacity for mobility which also benefits service and refit work.... [more]
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Belize on show with Boating Syndication at Sanctuary Cove
Imprint Media,
Innovative luxury boating company Boating Syndication Australian (BSA) will show one of its two new Belize motor yachts at its on-water display at this year's Sanctuary Cove International Boat Show.... [more]
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SOS delivers purpose built flood relief lifejackets SES
AIMEX,
Australian manufacturer, SOS Marine has delivered 2000 life jackets to the New South Wales (NSW) State Emergency Services (SES) to be used in Flood Relief Operations.... [more]
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Superior seeks national dealers for new SUP board
Sandman PR,
Expressions of interest are invited from watersports/outdoors retailers and wholesalers to stock a new beginner to intermediate stand-up paddle (SUP) board developed by Gold Coast surfing identity Dave Verrall (aka Feral Dave).... [more]
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Rosehill Trailer Boat Show, March 17 and 18
BIA NSW,
The Rosehill Trailer Boat Show is on again! Visit over 60 exhibitors showcasing everything you need for your trailer boat, Rosehill Racecourse, 17 and 18 March, 9am to 5pm.... [more]
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Please Note - Its Google Analytics not Google Statistics
The SEO Guy & TetraMedia,
Google Analytics is NOT designed to record website traffic statistics accurately. Google Analytics is far from accurate, especially when compared directly against server log files. G A is intended to track and analyse what people do when on the site. That's why its called 'Google Analytics' and not 'Google Statistics'... If you want webstats you must use server log data stats.... [more]
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Inaugural MC 38 One Design Australian Championship announced
Ellen Pragnell-Raasch,
McConaghy Boats has announced the inaugural MC 38 Australian Championship which is set to take place in Pittwater, Sydney this October. The Royal Prince Alfred Yacht Club is home to the first three MC 38s in Sydney and is very excited to be hosting the event.... [more]
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Volvo Ocean Race Auckland Stopover News 13 - The man at the helm
VOR Auckland Stopover,
The Volvo Ocean Race fleet has finished Leg 3 in Sanya (China), and are gearing up for the nest leg to Auckland. Read the latest news here on the Auckland Stopover It's now just 5 days to go until the fleet is scheduled to arrive in Auckland and our e-newsletter Event HQ brings you the latest news from the Race, the Auckland Stopover and the Race Village.... [more]
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Spit Bridge NSW closure to marine traffic postponed
Neil Patchett,
Please be advised that due to a delay in delivering components required to upgrade the Spit Bridge (NSW) drive system, the planned fourteen day period when the bridge will not open to marine traffic has been postponed by two weeks and will now occur from Monday 30 April to Sunday 13 May 2012, inclusive... [more]
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Leading marine expert says environmental propaganda misleading Aussies
Media Services,
A leading marine scientist visiting Australia says anti fishing groups are misleading Australians about the state of our fisheries with their 'doom and gloom' campaigns.... [more]
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Largest development impact assessment for Great Barrier Reef
Jeni Bone,
Australia will carry out a comprehensive assessment of development pressure on the Great Barrier Reef to help preserve the world's largest coral reef system, the federal Environment Minister Tony Burke said in a joint statement with the Queensland state government last week.... [more]
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Sydney Harbour Regatta - An iconic 'must see' event
Di Pearson,
The Middle Harbour Yacht Club (MHYC) will host the 2012 Sydney Harbour Regatta which is set to run from Saturday 10 to Sunday 11 March, 2012. The Sydney Harbour Regatta is an iconic landmark sailing event for Sydney, with over 220 yachts and 2,500 crew members competing inshore and offshore, over two days of racing, on 10 course areas and up to 26 divisions spread across Sydney Harbour... [more]
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J/70 Ready to Roll for New York YC Qualifiers
Stuart Johnstone,
The family pocket rocketship is nearly ready to launch! The new 'baby J' is looking sleek, sweet and sexy. Sweeping, curvy lines. Powerful, firm buttocks. Knife-like entry to part the seas. More than enough room to accommodate a crew of three in the cockpit.... [more]
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Farr 400 – Pretty purposeful – Part I
John Curnow,
Hull number 8 of the acclaimed Farr 400 was recently delivered to Australian yachting icon, Matt Allen ahead of the 2012 Helly Hansen Sydney Harbour Regatta this coming weekend. This is important, for Matt has been an active member of the Farr 40 clan, competes regularly in Asia and has his former Volvo 70 for serious ocean work, so his choices of weapon are always closely scrutinised.... [more]
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FX: What the Sailors say about the Olympic Womens Skiff entry + Video
Ben Gladwell,
In this video double Olympic representative, Jo Aleh, ISAF Youth World Gold medalist Martine Grael (BRA) and Olympic Bronze medalist Isabel Swan (BRA) give their impressions of the FX. And ISAF World Youth Silver medalist, Alex Maloney, and double ISAF Youth Representative in the Womens Singlehanded event, Molly Meech talk about transitioning to the new Event and their hopes for 2016 Olympics.... [more]
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Volvo Auckland Stopover: Don't they look good!
Penny Dain,
The A team gathered in the Volunteers Centre in the Race Village on Saturday for a final briefing session and to pick up their official uniform. Some 200 volunteers braved the wind and rain to travel to the Viaduct for a session with the Auckland Stopover Heads of Department and Team Managers before donning their orange volunteers uniforms for a group photocall.... [more]
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Hot tub boats - what more could you want?
Jeni Bone,
Is there a better way to navigate the waterways of the world than soaking in a steaming hot tub?... [more]
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New Helm for YACHTstyle magazine
Yachtstyle Asia Ltd,
YACHTstyle, Asia's premier boating magazine, has a new hand on the helm. Edipresse, who launched YACHTstyle in 2007, has decided to sell the magazine and it will no be longer be part of the Tatler Group. Managing Editor Suzy Rayment has taken over the role of Publisher of the publication.... [more]
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Sponsorship Proposals for Sailors 101
www.yachtracing.biz,
Despite an increasing professionalism in the sport of sailing and yacht racing, many sailing rights holders' presentations are inferior to those prepared by 20 year old motor-racing drivers.... [more]
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US Ambassador and Consul General visit Austal's WA facility
Austal,
United States Ambassador to Australia, Jeffrey Bleich, and US Consul General in Perth, Aleisha Woodward, visited Austal's Henderson facility last week.... [more]
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Second IAG 127' superyacht 'in build'
IAG Yachts,
The second hull in the IAG 127-foot superyacht series is under construction by the Chinese yacht builder. She will be a sister to the 'Primadonna' which was IAG's first yacht, making her US debut last year. The company also had another launch earlier this year, the 100-foot 'Electra'.... [more]
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Trafalgar First Aid kits as a bonus from GME
Jeni Bone,
In time for Easter, when boaters and their families celebrate the break by getting out on the water, GME is offering a value-add promotion for customers that is practical and a great safety addition.... [more]
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Pittwater Multihull Rendezvous - Spots still open for a superb weekend
Kate Elkington,
Entries for the 2012 Pittwater Multihull Rendezvous are filling quickly. The event is set to take place 17-18 March with spots currently still available to join in on a superb weekend of sailing and social action. Set against the spectacular backdrop of Pittwater, the Multihull Rendezvous brings together power and sail multihull enthusiasts... [more]
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Radio repeater invaluable in offshore rescue
Ken McManus,
A new marine radio upgrade for the NSW South Coast proved invaluable in a marathon night rescue trip for volunteers from Marine Rescue Ulladulla and a crippled cruiser adrift 30 nautical miles off the coast. Marine Rescue Ulladulla's 52ft offshore rescue vessel, Encounter, made a 60 nautical mile round trip to tow the cruiser to safety when it broke down off Jervis Bay on Thursday afternoon.... [more]
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Volvo Ocean Race: Global Party at the Auckland Stopover
Penny Dain,
There's a Global Party lined up for the Race Village in the Viaduct during the Auckland Stopover of the Volvo Ocean Race. A rolling programme of entertainment for twelve hours each day - from 9am to 9pm - has been put together for the Stopover which runs from 8 - 18 March. And it's all free.... [more]
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British marine electronics icon Raymarine – full speed ahead
Rob Kothe, Marine Business-World.com,
Now part of the giant FLIR empire, Raymarine is powering along in open water with good speed, launching an impressive range of new products.... [more]
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