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 02 Aug 2011
 
 

The winner, Sydney! Industry united in skills, Aqualuma top exporter

Friday Sydney International Boat Show 2011  Jeni Bone
'Best Sydney Show for ages!' So say plenty of exhibitors, both in the halls and on the marina, with nearly unanimous reports of brisk trade, loads of quality leads and a real appreciation of the brilliant Sydney sunshine.

Visitors from overseas and interstate were gobsmacked at the spectacle - the scope of the show, enthusiasm of visitors and exhibitors, and again, the perfect boat show weather. For some, like Giuseppe Zecchin visiting from Ferretti Group, Italy, and Steve Heese, President of Chris Craft, the Sydney Show rates among their favourites, and deserves its ranking in the world's Top 10.

According to event marketing manager, Domenic Genua while numbers did not quite reach the 70,000 target over the five days, 'exhibitors are really pleased with what they call quality over quantity'.

'Our focus is on creating the framework and the reason for people - existing boaties and people new to boating - to come to the boat show. It's up to exhibitors to come with a great offer and suitable product to convert those visitors to quality sales.'

The media spend on this year's show, around $1m, was 'well worth it', says Genua. 'Our media blitz was sensational There's no doubt that people all over NSW, as well as high numbers from interstate and international, knew that the boat show was on and what was on offer. We were 6% down in overall visitor numbers, but heard back from exhibitors that the quality was there - the committed boaties. In most cases, exhibitors have achieved and surpassed their targets.'

Pre-research, Genua says his 'gut feel' is that the show attracted the committed boaters. 'The borderline boaties and non-boaties may not have come in numbers. That's our aim for next year, absolutely.'

Next on the domestic calendar is Brisbane, August 25-28, and in the region, Auckland, 15-18 September - this year a mega-show encompassing the Rugby World Cup 2011. Everybody at the Sydney boat show who came in contact with the ebullient NZ Marine team would agree, this is one to attend! There will be a long convoy of Aussies heading to Auckland for this year's event if the passion passed on by its industry proponents was anything to go by!

During the Sydney boat show, the TetraMedia team worked around the clock to cover and convey the stories and interesting facets of the event. So please take your time, enjoy the wrap up so far of the 44th Sydney International Boat Show and pop back over the week. We have many, many more stories to post, including video coverage and interviews with the industry's key people.


Jeni Bone, editor



Sydney Boat Show closes after five days of glorious sunshine
Domenic Genua,
With the show closing after five glorious days of sunshine, the mood was upbeat amongst the 270 exhibitors. Whilst the visitor numbers did not surpass the crowds of last year, feedback remained positive and exhibitors reported that visitors to the show arrived with a thirst for information and a desire to further their boating activities... [more]
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Ferretti Group surmounts GFC by focusing on growth markets
Sara Vincent,
In Sydney for the boat show, the Area Manager Asia Pacific for Italy's Ferretti Group, Giuseppe Zecchin speaks with MarineBusiness-World.com about the group, its clutch of brands, how they are adapting to the growth in emerging markets like China, Thailand, South America and Australia.... [more]
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Fashions Afloat at the 2011 Brisbane Boat Show
Marine Queensland,
The Brisbane Boat show is set to make its fore into fashion this year – hosting a series of catwalk parades in a bid to appeal to female water enthusiasts.... [more]
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New Seakeeper gyro ups the ante on boat stability
Denby Browning Imprint Media,
The new Seakeeper M8000 gyro stabiliser is 'the most powerful unit on the market on a per-kilogram, per-cubic meter and per-kW basis,' according to Twin Disc's Glenn Frettingham.... [more]
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Brunswick meets demand with Brazil plant
Media Services,
Brunswick Corp. has announced it will establish a manufacturing plant in Brazil to produce boats for South America's largest country and the surrounding region.... [more]
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Hamilton Island Race Week - Henri Lloyd announces two ultimate prizes
Fran Burke,
Henri Lloyd believes in balance. Function and style. Performance and quality. Lifestyle and technical marine. Thru Henri Lloyd's continuing sponsorship of the prestigious Australian sailing regatta, Audi Hamilton Island Race Week, both elements are brought together with the announcement of a competition to win two exclusive prizes, one Marine and one Fashion, worth a combined total of over $5,000!... [more]
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NSW Minister for Roads and Ports strengthens industry ties
Jeni Bone,
Speaking at the official opening day breakfast, Duncan Gay, NSW Minister for Roads and Ports announced changes to NSW Maritime and a strengthen of its focus on safety.... [more]
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BIA NSW and TAFE focus on marine career paths
Jeni Bone,
On the Friday of the 2011 Sydney International Boat Show, the Boating Industry of Australia of NSW (BIA) and TAFE NSW signed a Memorandum of Understanding (MOU), forming a collaborative partnership to strengthen the sustainability of the industry through skills development.... [more]
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Gold Coast Clipper Coup
Jeni Bone,
The world's longest yacht race will make a stopover on the Gold Coast, spending time (and much needed money) on its shores, as well as showcasing the city to the crews and the world via the media onboard.... [more]
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Lifestyle Marine reaps rewards of large display at Sydney Boat Show
Jeni Bone,
Lifestyle Marine, from Lake Macquarie, one Australia's leading marine retailers owned and operated by the Hurt Family for 64 years and 3 generations, has taken its largest stand ever at this year's Sydney International Boat Show. And it has paid off. Damien Hurt, MD says the company paid off its stand from sales on the first day of the show.... [more]
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Fusion Electronics
Sara Vincent,
At the Sydney International Boat Show 2011, Fusion Electronics, manufacturer of amplifiers, subwoofers, speakers, automotive audio visual systems, security systems, head units and processors, with distribution in over 30 countries, showcases its cutting edge marine technology.... [more]
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North South Yachting's Bob Mulkearns talks to MarineBusiness-World.com
Steven Sun,
North South Yachting dealer principal Bob Mulkearns introduces the Greenline 33 Hybrid at the 2011 Sydney International Boat Show in Darling Harbour.... [more]
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Ranger Tugs attract retirees and heritage-conoisseurs
Jeni Bone,
Peter McCook has been at the helm of Ranger Tugs since March this year, taking over from John Smale, who discovered the little vessels while on holidays in Hawaii in 2008.... [more]
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Chicago Yacht Club asks US SAILING to review Mackinac 2011
Chicago Yacht Club,
After two sailors' lives were lost during the recent Chicago Yacht Club Race to Mackinac, Commodore Joseph Haas of the Chicago Yacht Club, the race's organizer, asked US SAILING to conduct an independent study of what happened. On July 28 Gary Jobson, the President of US SAILING, appointed the Independent Review Panel for the 2011 Mackinac Race, and directed it to consider what lessons might... [more]
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Auckland International Boat Show – on show in Sydney
Marine Business-World.com,
Making its presence felt this year at the Sydney International Boat Show, NZ Marine representatives are spruiking their own event – highlighting the various facets of this year's show and all the many reasons to head to Auckland in September, including the Rugby World Cup 2011.... [more]
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2011 Australian Marine Export Awards - Aqualuma scoops top accolade
AIMEX,
The 2011 Club Marine Australian Marine Industry Export Awards, organized by the Australian International Marine Export Group (AIMEX) were announced last night at the AIMEX and Club Marine annual networking function in Sydney's Darling Harbor, with Aqualuma Marine Lighting taking out the prestigious ‘Exporter of the Year' award and ‘Best Marine Industry Export Marketing Strategy'.... [more]
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The New Luhrs 30 Open - A serious sportfishing boat
Tony Poole,
The New Luhrs 30 Open - Serious sportfishing at a price that will make you smile! Luhrs boats have a well earned reputation all around the world as being superb sea boats. Going by our experience in Australia with 28 Opens, the 30 Open will be able to travel with the 40' boats in most sea conditions.... [more]
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Kingship Essence – an all-new design concept
Kingship Yachts,
Hong Kong builder Kingship has once again cooperated with designer Horacio Bozzo of Axis Group Yacht Design to introduce an entirely new yacht layout design - M/Y Essence will be the first yacht of her size to have a completely private owner's deck and a 180° forward-facing panoramic view.... [more]
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Welcome to the Sydney International Boat Show
Marine Business World,
Sydney International Boat Show 2011 Day 1 Marketing and Events Manager BIA NSW Domenic Genua talks about the 2011 Show, in this welcome to the show. A glorious day at Darling Harbour and good crowds in early.... [more]
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McConaghy - Fastest and fastest All4One TP52
McConaghy Boats,
McConaghy built the Audi sailing team powered by All4One TP52 in 62 days (under nine weeks) - the fastest build in the class history. Now the same TP52 is the fastest boat on the water, beating the the fiercely competitive TP52 Audi Med Cup fleet in the Region of Sardinia Trophy and winning the event by a commanding nine points.... [more]
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Sydney International Boat Show - open for business
Jeni Bone,
Superb Sydney weather has kick started the 44th Sydney International Boat Show, with crowds of visitors and trade expected to flock on Friday.... [more]
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Marine radio Bonus Packs for GME
Matthew Heap GME,
During the months of August and September, GME will have a couple of Marine radio bonus packs available, which offer great value to customers.... [more]
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Riviera tows 15 skiers for the launch of the new 61 Series II
Stephen Milne Riviera Boats,
In a once in a lifetime demonstration, the striking new Riviera 61 series II Enclosed Flybridge luxury cruiser celebrated her Sydney debut with a spectacular demonstration, as the 3100 horse power vessel towed 15 elite water-skiers from the Australian Ski Racing Team around Sydney Harbour.... [more]
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McConaghy - Fastest and fastest All4One TP52
McConaghy Boats,
McConaghy built the Audi sailing team powered by All4One TP52 in 62 days (under nine weeks) - the fastest build in the class history. Now the same TP52 is the fastest boat on the water, beating the the fiercely competitive TP52 Audi Med Cup fleet in the Region of Sardinia Trophy and winning the event by a commanding nine points.... [more]
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Marmong Point Marina drums up interest in berths, and Lake Macquarie
Jeni Bone,
Staking a prominent claim on the marina this year is Les Binkin, owner and developer of Marmong Point Marina, idyllically located on the shores of Lake Macquarie, just 60 nautical miles from Sydney Harbour.... [more]
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Pacific Boating launches boating club membership at Sydney boat show
Pacific Boating,
Pacific Boating is offering a novel way for small businesses to entertain clients, staff and other VIPs, with its ultimate boating club membership program is the perfect answer.... [more]
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Fairline shows impressive line-up at Sydney International Boat Show
Fairline Boats,
UK luxury boat manufacturer, Fairline Boats is showcasing three of its signature models at the Sydney International Boat Show, including the award-winning Targa 58 Gran Turismo, the Squadron 55 and Squadron 65.... [more]
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Sandringham Yacht Club seeks Racing and Boating Events Manager
Sandringham Yacht Club media,
Sandringham Yacht Club (SYC), one of Australia's most progressive and awarded yacht clubs, is looking for an experienced person to fill the newly created role of Racing and Boating Events Manager. SYC is an outstanding sailing facility in Victoria with 2,500 members, 500 onsite boats and a healthy boating program.... [more]
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Savage Fibreglass to attend Brisbane Boat Show
Ebany Draper,
A new spin from Australia's oldest name in boating, the Savage brand has been part of the Australian Boating Industry since 1898, now expanded into fiberglass models, naming the new range Savage Fiberglass.... [more]
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Can a 29erXX and I-14 share the same track?
Lizzi Rountree,
The 29erXX was invited to join the recent I-14 Gorge Regatta, held earlier in July on the Columbia River in Oregon. Skippered by Kristen Lane with crew Charlie McKee, the new Melges built 29erXX even won a race! This had less to do with being a faster craft than it did with staying upright in the challenging conditions of the Gorge.... [more]
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Slam distribution under new contract in Australia
Apparel Distributors Pty Ltd,
Apparel Distributors Pty Ltd, located in Brookvale, NSW, has secured the distribution contract for SLAM apparel within Australia. Apparel Distributors Pty Ltd was recently conceived to manage the distribution of the label. Well-known Sydney based yachtsman Marcus Ashley-Jones will manage the company along with Peter Shipway... [more]
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The Tide has turned
Jeni Bone,
Your market is online - why aren't you? Advertisers are flocking to digital, aware their most active consumers are looking for news and researching before buying using the Internet as their preferred medium. Early this year, figures show digital has surpassed print as the preferred medium for news.... [more]
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Musto chills this Summer
Tracey Porter,
Distinctive men's and women's lifestyle label, Musto has journeyed across the English Channel to source inspiration for its much anticipated Spring/Summer 2011/12 Collection.... [more]
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Vortex on show at Sydney International Boat Show
Ebany Draper,
New engine brand Vortex released early last month by Telwater will be appearing at Sydney International Boat Show this week.... [more]
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Auckland International Boat Show preview at Sydney
NZ Marine,
The Sydney Boat Show will provide a fitting opportunity to promote the next big maritime event in the South Pacific: the Auckland International Boat Show, 15 to 18 September, in Auckland, New Zealand.... [more]
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Mooloolaba a welcome stopover for boaties heading north this winter
Tracey Johnstone,
It's that time of year when the Sydney and Melbourne racing fleets start to make their annual trek north to the warmer climes of the Whitsundays. Mooloolaba Harbour is a traditional and welcome respite for the delivery crews offering a safe port, plentiful berthing choices, refueling facilities and a hearty welcome from Mooloolaba Yacht club members.... [more]
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Win a $14,000 holiday and boat - Enter NOW!! Closing soon!
MarineBusiness-World.com,
Most boaters and fishers have been to many boat shows, finding it a rewarding, informative and fun experience. The Marine industry needs that to be the case. Boat Show organisers spend the entire year working to deliver a better experience for showgoers and exhibitors alike. To make sure they are putting their emphasis on the things that will have you coming back they need to understand the... [more]
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