Navico announces new worldwide sales and support structure

by Estelle Baldry - Navico on 29 Jan 2013 Navico — the world leader in recreational marine electronics and parent company to the Lowrance, Simrad Yachting and B&G brands — announced today a new sales and customer support structure designed to further improve its ability to work with and support its customer segments.

Over a year in development with countless man-hours of work dedicated to the project, the global effort is based on discussions with close to a thousand customers and consumers, and analysis of best practices throughout various industries.

Designed to provide a proprietary ‘voice of the customer’ view across all geographies and channels, Navico’s new structure aligns sales and customer support personnel with key market segments to ensure continued improvement servicing customers.

In conjunction with the new strategic alignment, Navico is implementing several new tools to enhance communication and responsiveness around customer related issues and inquiries. The result is improved customer interactions and speedy inquiry resolution.

'Navico not only entered last year as the largest marine electronics manufacturer in the world, but we achieved record sales in 2012 further cementing our top industry position,' said Leif Ottosson, CEO, Navico.

'Our new ‘go to market’ approach, based on the results of our surveys, will improve how we address our customers’ needs and, with an incredible product portfolio with some fantastic new products in the works, I am confident that in 2013 and in the years to come, Navico will be an even better partner to our customers.'

Navico’s new go-to-market strategy incorporates a wealth of proprietary tools that are specifically designed to help the company better serve its clients. These and other tools will continue to be developed and deployed into the marketplace over the next several months and years to keep Navico at the forefront of sales technology within the marine industry.

For more information on Navico, or its entire line of Lowrance, Simrad Yachting and B&G marine electronics, please visit www.navico.com