Please select your home edition
Edition
Southern Spars

Extreme Sailing Series - Series main partner announced

by Lydia Haley on 30 Apr 2013
ESS Venue Map - Extreme Sailing Series 2013 Extreme Sailing Series © http://www.extremesailingseries.com
The Extreme Sailing Series - The elite level stadium racing annual circuit that spans the globe, is now in its seventh year and continues to go from strength to strength.The iconic British brand Land Rover announced today an exciting new three year sponsorship as a Series Main Partner to the Extreme Sailing Series™. As one of two top level series partners, the arrival of Land Rover brings further confirmation that the original stadium sailing circuit, has global and unique appeal for premium brands and quality host venues. The event has literally helped change the way sailing is seen, and with this new and exciting partnership, coupled with the series of other partnership announcements over the previous months, the Extreme Sailing Series’ position is confirmed as leading the sport into new territories, innovations and audiences.

As Series Main Partner (one of a maximum of two such Partners, with the other Series Main Partner space still under negotiation), this top-tier level sponsorship will enable Land Rover to promote their range of vehicles in key markets the Series visits including the UK, China, France and Brazil. Land Rover’s core values are interwoven in a natural way with the Extreme Sailing Series, as both brands look to innovation and performance as key benchmarks, as Mark Cameron, Land Rover’s Global Brand Experience Director, commented: 'We are extremely excited to announce this new partnership with the Extreme Sailing Series. It is a natural fit for Land Rover and provides a perfect platform to showcase our shared core values. We identified the sport of sailing as an interesting target for us, and looked for the right property. The urban nature of the circuit, combined with these nonetheless off-road sailing machines, is a great fit. The Extreme 40s are high-performance multihulls able to race in nearly all weather conditions, whilst the Land Rover vehicles are able to tackle all terrains and conditions on land.'


Land Rover will also be granted trophy naming rights to half of the Acts each year and will also invest significantly in a full activation programme in support of their sponsorship of the Extreme Sailing Series. Land Rover will also be inviting their key VIP guests and media to the events to experience the unique thrill of sailing onboard their own Land Rover branded Extreme 40, with the option to enter the boat as a wildcard at selected Acts throughout the year, and to enter a full Series team in 2014.

This new sponsorship by Land Rover will be the company’s sole global sponsorship since announcing its support of the Rugby World Cup in 2011 and 2015, as well as rugby at a Grassroots and Premiership level in the United Kingdom. Land Rover is also the Official Vehicle of the Ski Club of Great Britain and sponsors all of the Ski Club’s on-snow activity and Equestrian Sports in the UK from the British Eventing Team, to the Burghley Horse Trials and the Royal Windsor Horse Show. Land Rover’s first foray into the sport of sailing was in 1990 when it sponsored Britain’s largest amateur sailing regatta, Cowes Week, but this is their first step into a global sponsorship of a sailing event.

Since 2007 the Extreme Sailing Series has taken its innovative stadium-style racing format all over the world, attracting some of the world’s best sailors to race on high-performance Extreme 40 catamarans. This significant partnership with Land Rover marks another positive step in the right direction as Mark Turner, Executive Chairman of OC Sport, organiser of the Series, commented: 'We are proud that such an iconic brand as Land Rover is committing to the Extreme Sailing Series. This announcement comes at the start of the circuit’s third full global tour and underpins our decision to go ‘global’ in 2011 – just having completed an excellent Act 2 in the iconic city of Singapore, we have no doubt of our strategy being the right one. Land Rover’s commitment, alongside the support of our other sponsors, like our technical partner SAP, demonstrates the commercial appeal of the circuit and shows that we can deliver a great return on investment back to our partners at both team and event level. We are confident that with Land Rover’s involvement we can build on the successes of this Series as we continue to innovate, reaching out to new audiences, and visiting new territories.'

Schaefer 2016 Ratchet 300x250T Clewring CruisingInSunSport - NZ

Related Articles

Rio 2016 - The Qualification Games - Part 2
Yachting NZ's refusal to nominate in three classes won in the first round of 2016 Olympic Qualification is unprecedented Yachting New Zealand's refusal to nominate in three classes won in the first round of 2016 Olympic Qualification is without precedent. Subject to Appeal, the Kiwis have signaled that they will reject 30% of the positions gained in the ISAF World Sailing Championships in Santander in 2014.
Posted on 22 May
Gladwell's Line - World Sailing changes tack after IOC windshift
Over the past year, we've given the International Sailing Federation (now re-badged as World Sailing) a bit of stick Over the past year, we've given the International Sailing Federation (now re-badged as World Sailing) a bit of stick. Every blow well earned over issues such as the pollution at Rio, the Israeli exclusion abomination plus a few more. But now World Sailing is getting it right.
Posted on 21 May
Rio 2016 - The Qualification Games - Part 1
Antipodean selection shenanigans aside, the Qualification system for the Rio Olympics appears to be achieving its goals Antipodean selection shenanigans aside, the Qualification system for the Rio Olympics appears to be achieving goals set in the Olympic Commission report of 2010. Around 64 countries are expected to be represented in Rio de Janeiro in August. That is a slight increase on Qingdao and Weymouth, but more importantly a full regional qualification system is now in place
Posted on 19 May
Taming the beast-a conversation with Stuart Meurer of Parker Hannifin
While AC72 cats were fast, they difficult to control, so Oracle partnered with Parker Hannifin to innovate a better way. If you watched videos of the AC72s racing in the 34th America’s Cup (2013), you’re familiar with the mind-boggling speeds that are possible when wingsail-powered catamarans switch from displacement sailing to foiling mode. While foiling is fast, there’s no disguising the platform’s inherent instability. Now, Oracle Team USA has teamed up with Parker Hannifin to innovate a better way.
Posted on 18 May
From foiling Moths to Olympic starting lines-a Q&A with Bora Gulari
Bora Gulari’s is representing the USA at the Rio 2016 Olympics in the Nacra 17 class, along with teammate Louisa Chafee. Bora Gulari (USA) has made a strong name for himself within high-performance sailing circles, with wins at the 2009 and 2013 Moth Worlds. In between, he broke the 30-knort barrier and was the 2009 US SAILING Rolex Yachtsman of the Year. His latest challenge is representing the USA at the Rio 2016 Olympics in the Nacra 17 class as skipper, along with his teammate Louisa Chafee.
Posted on 12 May
Concern for Zika at Rio Olympics is now deadly serious
Alphabet soup is one description that has thus far not been used for either Guanabara Bay, Alphabet soup is one description that has thus far not been used for either Guanabara Bay, or the Rio Olympics. Many others have, and they were apt, but things have changed. So here now we have a situation where one man, Associate Professor Amir Attaran, who does have a more than decent string of letters after his name, is bringing nearly as many facts to bear as references at the article's end
Posted on 12 May
Zhik - The brand born of a notion, not its history
here is probably every reason that ocean rhymes with notion. Zhik’s tagline is officially marketed as Made For Water There is probably every reason that ocean rhymes with notion. Zhik’s tagline has been officially marketed as Made For Water, and this is precisely what the company has done for the last eight years before the succinct and apt strapline came from out of R&D and into mainstream visibility.
Posted on 8 May
Shape of next Volvo Ocean Race revealed at Southern Spars - Part 1
Southern Spars has been confirmed as the supplier of spars for the 2017-18 Volvo Ocean Race. In mid-April, Race Director, Jack Lloyd and Stopover Manager Richard Mason outlined the changes expected for the 40,000nm Race during a tour of Southern Spars 10,000sq metre specialist spar construction facility. A total of up to seven boats is expected to enter, but time is running out for the construction of any new boats.
Posted on 3 May
Sailing in the Olympics beyond 2016 - A double Olympic medalist's view
Bruce Kendall takes a look at what he believes Sailing needs to do to survive beyond the 2016 Olympics. Gold and Bronze medalist and multiple world boardsailing/windsurfer champion, Bruce Kendall takes a look at what he believes Sailing needs to do to survive beyond the 2016 Olympics. A key driver is the signalled intention by the International Olympic Committee to select a basket of events that will be contested.
Posted on 29 Apr
The Road to Rio now 99 days short
The Road to Rio 2016 still has a few curves, bumps and potholes for teams battling to win. The Road to Rio 2016 still has a few curves, bumps and potholes for teams battling to win in Hyeres, at some World championship events and Weymouth World Cup but for many crews: 'It's 106 miles to Chicago we got a full tank of gas, half a pack of cigarettes, it's dark and we're wearing sunglasses.' Whoops wrong movie.
Posted on 28 Apr