Please select your home edition
Edition
Zhik Yachting Range

Brewing Partnership - America's Cup gets sponsorship from Nespresso

by Anna Lundstrom on 23 Jan 2013
Nespresso partnership annoucement - From left to right : Frederic Levy (President of Nespresso USA) - Stephen Barclay (America’s Cup Event Authority CEO) - Patrice Bula (Chairman of Nespresso) © ACEA http://www.americascup.com
Nespresso will join the 2013 America’s Cup as the Official Coffee of the event, continuing a strong relationship between the premium portioned coffee pioneer and the competition for the oldest trophy in international sport.

The agreement with the America’s Cup will allow Nespresso to create multiple brand and product experiences throughout the ‘Summer of Sailing’ in San Francisco. Fans and guests at the America’s Cup Park will have the opportunity to taste the ultimate cups: Nespresso Grand Cru coffees.

The new partnership also includes the America’s Cup World Series, which returns to Naples, Italy in April, before the world’s attention turns to San Francisco for a full summer of cutthroat competition, beginning with the Louis Vuitton Cup, America’s Cup Challenger Series (Jul. 4 – Aug. 30). The summer of sailing culminates with the America’s Cup Finals (Sept. 7-21) where ORACLE TEAM USA will race to defend the America’s Cup against the top challenger.



Stephen Barclay, CEO of the America’s Cup Event Authority, said: 'We are pleased and proud to welcome Nespresso as the Official Coffee of the 34th America’s Cup and look forward to being able to provide our guests, partners and fans with ‘the ultimate cup’ when they come to the America’s Cup Park in San Francisco.'

'We are proud to be supporting such a prestigious and exciting event,' said Patrice Bula, Chairman of Nespresso. 'Like the teams competing with cutting-edge technology in this ultimate sailing challenge, we strive for excellence. This partnership gives us the perfect opportunity to showcase Nespresso on a global stage.'


Nespresso and Sailing



Nespresso began its association with the sport of sailing as co-sponsor of Team Alinghi for the 32nd America’s Cup campaign between 2004-2007, as well as being the Official Coffee to the event. In 2010, Nespresso and Wally, the world leader in yachting innovation, launched the Nespresso Cup, an international regatta exclusively for the Wally Class in Portofino, Italy, followed by a second edition in 2011.

Nespresso’s partnership with Emirates Team New Zealand announced in April 2011 and their recent announcement as Official Coffee to the 34th America’s Cup will build on the company’s history with the America’s Cup and sailing.

Nespresso has chosen to support the sport of sailing as it offers a prestigious image, international scope providing multi-faceted opportunities for brand exposure and a unique way to experience the brand.

Related Articles

The Road to Rio now 99 days short
The Road to Rio 2016 still has a few curves, bumps and potholes for teams battling to win. The Road to Rio 2016 still has a few curves, bumps and potholes for teams battling to win in Hyeres, at some World championship events and Weymouth World Cup but for many crews: 'It's 106 miles to Chicago we got a full tank of gas, half a pack of cigarettes, it's dark and we're wearing sunglasses.' Whoops wrong movie.
Posted on 28 Apr
America's Cup - Oracle Racing win in Court but with collateral damage
Oracle Racing have had another claim against them by a former crew member dismissed. Oracle Racing have had another claim against them by a former crew member dismissed. Mitchell focussed largely on the circumstances of the matter and introduced into the public arena some interesting documents to support his claims.
Posted on 23 Apr
Children of the Internet, Rio and Hong Kong
I have four daughters, the youngest, who in her mid 20's is a true child of the Internet. I have four daughters, the youngest, who in her mid 20's is a true child of the Internet. The kind of conversations I have with her run along these lines.... In the olden days we did not have television until I left school and they had a thing called print magazines, that reported events between two weeks and four months after they happened. And her sceptical response... Hoh! Daddy, Hoh!
Posted on 14 Apr
Go fast girls - 49er FX sailors Paris Henken and Helena Scutt
Paris Henken and Helena Scutt will be representing the USA at the Rio 2016 Olympics, which will be their first Olympiad. American’s Paris Henken (20) and Helena Scutt (23) recently won a berth to represent the USA at the Rio 2016 Olympics in the high-performance 49er FX skiff, a goal that the team has been working on for almost three years. While this is their first Games, writing them off as Olympic newbies would require ignoring their recent results and their strong teamwork.
Posted on 13 Apr
World Sailing Cup V3 - A Dead Rat in a Shoe or Spring Daffodils?
While a host of major sailing events go from strength to strength, the Sailing World Cup has very major issues. Last night my Irish better half was sitting beside me on the sofa watching an Australian version of the popular TV Cooking Program My Kitchen Rules on a tablet with her headphones while I was watching Diehard II for the seventeenth time (it’s a boy thing) on TV. She suddenly spluttered and laughed, took off her headphones and motioned for me to mute Diehard. (Seriously!!)
Posted on 9 Apr
Volvo Ocean Race appoints stadium racing pioneer as new CEO
Sail-World forecast the appointment of Mark Turner as Volvo Ocean Race CEO a month ago. We profiled Turner at that time. Sail-World forecast the appointment of Mark Turner as Volvo Ocean Race CEO a month ago. We profiled Turner at that time. Today his appointment has been confirmed.
Posted on 31 Mar
Large spectator fleet heading north for boat watching season
I’m absolutely not going to lay claim to the phrase, but it is insanely apt and hilarious all at the same time, however. I’m absolutely not going to lay claim to the phrase. It is insanely apt and hilarious, all at the same time, however. Well then, boat watching season is definitely upon us once more. The whales will soon be gathering again off the coast of Queensland to observe all manner of racing and cruising craft as they head North for a Winter in the sun.
Posted on 29 Mar
Laser creator Ian Bruce passes away (1933 - 2016)
Ian Bruce, driving force behind the Laser dinghy, sadly passed away at his daughter's home on Monday March 21 2016. Ian Bruce, driving force behind the Laser dinghy, sadly passed away at his daughter's home on Monday March 21 2016. His legacy to our sport, Canadian sailing and his beloved Royal St. Lawrence Yacht Club will be praised and honoured for years to come.
Posted on 24 Mar
Rio 2016 - Kiwi women sailors jump to escape Olympic Selectors' axe
Two New Zealand sailors will head overseas on self-funded campaigns to gain selection in the New Zealand Olympic team Two New Zealand women sailors will head overseas on self-funded campaigns to gain selection in the New Zealand Olympic team in what is expected to be the final round of announcements.
Posted on 18 Mar
Gladwell's Line - Strong team but is Yachting's policy too extreme?
On Monday morning the New Zealand Olympic Committee announced a team of ten sailors to compete in five double-handers On Monday morning the New Zealand Olympic Committee announced a team of ten sailors to compete in five events at the 2016 Olympic Sailing Regatta. However despite qualifying in all ten Olympic classes, will only seven be sent?
Posted on 14 Mar
Schaefer 2016 660x82T Clewring CruisingSouthern Spars - 100