Please select your home edition
Edition
Zhik Isotak Ocean

34th America’s Cup announces partnership with Louis Vuitton

by Stephanie Martin on 28 Nov 2010
34th America’s Cup - Louis Vuitton Partnership announcement - Bruno Troublé - Christine Bélanger - Russell Coutts - Yves Carcelle, Richard Worth, Pietro Beccari BMW Oracle Racing © Photo Gilles Martin-Raget http://www.bmworacleracing.com
34th America’s Cup - The next major step in realizing its new vision, the America’s Cup Event Authority introduced its first partner, Louis Vuitton. A continuation of its 30-year long association with the America’s Cup, the Paris-based fashion house will present the prize, the Louis Vuitton Cup, to the winner of the America’s Cup Challenger Series, as well as serve as Official Timing for the 34th America’s Cup.

'We are thrilled to announce today the continuation of our 30-year partnership with the America’s Cup. Having met with the team several times, we believe that the 34th edition will be the best America’s Cup yet,' said Yves Carcelle, Chairman and CEO of Louis Vuitton Malletier.

In 2013, the Challenger Series will be staged with the winner earning the right to compete in the America’s Cup Finals. The Challenger series will be once again called the Louis Vuitton Cup, recognizing the brand’s long partnership with the America’s Cup. In addition, Louis Vuitton will be Official Timing for the America’s Cup World Series competitions, promoting its watch collection.

'We are extremely priveleged that our vision for the next America’s Cup has attracted the return of a company like Louis Vuitton,' said Richard Worth, Chairman, America’s Cup Event Authority. 'The 34th America’s Cup will culminate in 2013, marking the 30th anniversary of Louis Vuitton’s support of the sport of sailing, so we could not be more proud to see this great partnership continue and strengthen.'


Since 1983, the Louis Vuitton Cup Challenger Series has been held whenever there has been more than one challenger team for the America’s Cup. Its role is twofold – to select the best challenger team from the teams presented and, to prepare the winner for success against the Defender in the following America’s Cup Finals.

'I have competed for the Louis Vuitton Cup three times in the past, so I know how important it is to the Challenger’s success. We welcome the return of Louis Vuitton and look forward to racing the winner of the Louis Vuitton Cup in 2013,' said Russell Coutts, CEO, BMW Oracle Racing.

The Louis Vuitton Cup will be in the summer of 2013, with the America’s Cup Finals in early fall. The events will feature the AC72 wing-masted catamaran, a ground-breaking new boat designed to deliver unparalleled racing competition and on-the-water excitement.

'Louis Vuitton is a House that cherishes the art of travel and the spirit of adventure. As a long-time partner, we are very happy to be able to accompany the future of the America's Cup,' said Pietro Beccari, Executive Vice-President of Louis Vuitton.

http://www.americascup.com/

Bakewell-White Yacht DesignSchaefer 2016 Ratchet Block 660x82T Clewring J-class

Related Articles

America's Cup - Changes proposed to control future Cup options
Changes are being mooted to put the America's Cup on a longer-term footing according to the Daily Telegraph (UK) News that changes are being mooted to put the America's Cup on a longer-term footing is being floated in the Daily Telegraph (UK) by the British Challenger, Land Rover BAR. According to the Telegraph, some of the teams in the 2017 America's Cup are keen to lock-in parameters which would bind successive holders of the a style and frequency for the next America's Cup Match.
Posted on 8 Jun
America's Cup - Oracle Racing win in Court but with collateral damage
Oracle Racing have had another claim against them by a former crew member dismissed. Oracle Racing have had another claim against them by a former crew member dismissed. Mitchell focussed largely on the circumstances of the matter and introduced into the public arena some interesting documents to support his claims.
Posted on 23 Apr
34th America's Cup - Oracle pumping claims are flawed - Update
Claims that Oracle Team USA broke the manual propulsion rules in the 34th America's Cup are seriously flawed Claims by an American journalist, Bruce Knecht that Oracle Team USA broke the manual propulsion rules in the 2013 America's Cup are seriously flawed. The allegations received considerable airplay in New Zealand on Friday and over the weekend.
Posted on 6 Mar
America's Cup - Another win for Oracle Team USA in California Courts
America's Cup Defender, Oracle Team USA has been successful in its legal effort to swat away another complaint America's Cup Defender, Oracle Team USA has been successful in its legal effort to swat away a complaint brought by former Oracle Team USA crew member, Matthew Mitchell. Mitchell's complaint against his former team was dismissed by a San Francisco Court on Wednesday. The amount of damage/injury claimed was stated as $400,000.
Posted on 12 Feb
America's Cup - No action against Kiwi sailor, but rule changes made
The International Sailing Federation has changed the process for Rule 69 Hearings in line with CAS recommendations One of the Oracle Team USA crew members found by the International Jury to have been involved in boat tampering activities with the America's Cup World Series regattas ahead of the 34th America's Cup has not been further penalised by the International Sailing Federation.
Posted on 19 Nov 2015
America's Cup - ISAF and Cup Jury summonsed by California Court
Five members of the AC34 Int Jury and the Int Sailing Federation have been summonsed by a San Francisco Court The International Sailing Federation, the controlling body for world sailing, and the five individuals who made up the International Jury for the 34th America's Cup have been summonsed by a San Francisco Court, to answer a lawsuit.
Posted on 9 Sep 2015
Dean Barker's Blog - Back into the racing
Five times America's Cup helmsman Dean Barker gives his view on his split with Team New Zealand and life since Writing on his blog at Kiwi Yachting Consultants' websites, of which he is a substantial shareholder and director, five times America's Cup helmsman Dean Barker gives his view on life since Team NZ. This is my first blog for quite some time. In fact since September last year when I was still a part of Team NZ racing in Istanbul for the Extreme Sailing Series.
Posted on 20 Apr 2015
America's Cup- Mitchell fires new salvo at ISAF Jury Officials
Matthew Mitchellhas advised that he has filed complaints of Gross Misconduct against all five Americas Cup jury members Matthew Mitchell, previously a member of Oracle Team USA, has issued a media release advising that he has filed complaints of Gross Misconduct against all five Americas Cup jury members with the sport's International governing body (ISAF). This action follows on from his recent claims about the actions of another team member Simeon Tienpont, now with Challenger Luna Rossa.
Posted on 5 Feb 2015
America's Cup- Oracle crew mate lodges complaint against Tienpont
OTUSA's Matthew Mitchell has issued a media release stating that he has lodged a complaint with the ISAF Former Oracle Team USA team member, Matthew Mitchell has issued a media release stating that he has lodged a complaint with the International Sailing Federation over the actions of a fellow crew member, Simeon Tienpont, and inaction by the International Jury for the 34th America's Cup, in San Francisco.
Posted on 23 Jan 2015
America's Cup- New shots fired in the Case that won't go away
The former head of ISAF has filed complaints of gross misconduct against the five members of an international jury Bernie Wilson of the Associated Press has reported that the former head of sailing's governing body has filed complaints of gross misconduct against the five members of an international jury that imposed penalties on several sailors and Oracle Team USA just prior to the 34th America's Cup. The reports were confirmed by Sail-World with other parties, who were advised last night of the complaints
Posted on 13 Jan 2015