34th America’s Cup announces partnership with Louis Vuitton
by Stephanie Martin on 28 Nov 2010
34th America’s Cup - The next major step in realizing its new vision, the America’s Cup Event Authority introduced its first partner, Louis Vuitton. A continuation of its 30-year long association with the America’s Cup, the Paris-based fashion house will present the prize, the Louis Vuitton Cup, to the winner of the America’s Cup Challenger Series, as well as serve as Official Timing for the 34th America’s Cup.
34th America’s Cup - Louis Vuitton Partnership announcement - Bruno Troublé - Christine Bélanger - Russell Coutts - Yves Carcelle, Richard Worth, Pietro Beccari BMW Oracle Racing © Photo Gilles Martin-Raget http://www.bmworacleracing.com
'We are thrilled to announce today the continuation of our 30-year partnership with the America’s Cup. Having met with the team several times, we believe that the 34th edition will be the best America’s Cup yet,' said Yves Carcelle, Chairman and CEO of Louis Vuitton Malletier.
In 2013, the Challenger Series will be staged with the winner earning the right to compete in the America’s Cup Finals. The Challenger series will be once again called the Louis Vuitton Cup, recognizing the brand’s long partnership with the America’s Cup. In addition, Louis Vuitton will be Official Timing for the America’s Cup World Series competitions, promoting its watch collection.
'We are extremely priveleged that our vision for the next America’s Cup has attracted the return of a company like Louis Vuitton,' said Richard Worth, Chairman, America’s Cup Event Authority. 'The 34th America’s Cup will culminate in 2013, marking the 30th anniversary of Louis Vuitton’s support of the sport of sailing, so we could not be more proud to see this great partnership continue and strengthen.'
Since 1983, the Louis Vuitton Cup Challenger Series has been held whenever there has been more than one challenger team for the America’s Cup. Its role is twofold – to select the best challenger team from the teams presented and, to prepare the winner for success against the Defender in the following America’s Cup Finals.
'I have competed for the Louis Vuitton Cup three times in the past, so I know how important it is to the Challenger’s success. We welcome the return of Louis Vuitton and look forward to racing the winner of the Louis Vuitton Cup in 2013,' said Russell Coutts, CEO, BMW Oracle Racing.
The Louis Vuitton Cup will be in the summer of 2013, with the America’s Cup Finals in early fall. The events will feature the AC72 wing-masted catamaran, a ground-breaking new boat designed to deliver unparalleled racing competition and on-the-water excitement.
'Louis Vuitton is a House that cherishes the art of travel and the spirit of adventure. As a long-time partner, we are very happy to be able to accompany the future of the America's Cup,' said Pietro Beccari, Executive Vice-President of Louis Vuitton.