Please select your home edition
Edition
Zhik Isotak Ocean

2012 Paralympic Games a winner in global TV ratings

by IPC on 28 Nov 2012
.
The London 2012 Paralympic Games were a TV ratings winner with pictures shown in more countries than ever before and attracted their biggest ever international audience according to new figures published by the International Paralympic Committee (IPC).

According to the figures produced by IFM Sports for the IPC, London 2012 not only scored record audiences for Channel 4 in the UK, but excluding the host market, the Games were watched by a cumulated international audience of 3.4 billion.

This represents a cumulated growth of almost one billion (37 per cent growth) on the Beijing 2008 Games which were watched by a cumulated international audience of 2.48 billion outside of China.

Overall, including host countries, the Games were watched globally by a cumulated audience of 3.8 billion, the same figure as in 2008.

The London 2012 Games were broadcast in over 115 countries and territories, the most ever. As a result the number of hours broadcast outside the host market grew by 82 per cent on 2008 to over 2,500 hours of content.

Alexis Schäfer, the IPC's Commercial and Marketing Director said: 'We are delighted that London 2012 was not only record breaking in terms of athletic achievement but also in terms of broadcast numbers.

'To grow the international audience outside of the host market by nearly one billion in four years is a significant achievement and shows the growing global appeal of Paralympic Sport and the Paralympic Games.

'The IFM report highlighted that more people were specifically tuning in to watch the Paralympic Games which is a good sign for the future.

'Some countries also returned some excellent figures which is extremely encouraging. In addition to Channel 4 in the UK and ABC in Australia posting record viewings figures we also saw significant growth in Russia which is a hugely positive sign ahead of Sochi 2014.'

In terms of cumulated audience, the top five ranking countries in terms of viewers during London 2012 were China, Japan, Germany, Great Britain and France which, according to the IPC underlines, the huge potential for growth at future Games.

'The potential for growing the international audience is huge,' said Alexis Schäfer, 'To reach a cumulated TV audience of 3.8 billion for the Games is impressive, but even more impressive when you consider the limited airtime the Games received in some countries, especially in North America.'

'With the Games taking place in South America for the first time in 2016 we potentially will see more broadcasters in the Americas either showing the Games live or delayed. If some of the biggest countries come on board then I am confident that we will break the four billion cumulated audience figure for the first time.'

In terms of viewers and airtime received Athletics and Swimming were the two most popular sports screened during London 2012. IPC website

Related Articles

Sailing in the Olympics beyond 2016 - A double Olympic medalist's view
Bruce Kendall takes a look at what he believes Sailing needs to do to survive beyond the 2016 Olympics. Gold and Bronze medalist and multiple world boardsailing/windsurfer champion, Bruce Kendall takes a look at what he believes Sailing needs to do to survive beyond the 2016 Olympics. A key driver is the signalled intention by the International Olympic Committee to select a basket of events that will be contested.
Posted on 29 Apr
The Road to Rio now 99 days short
The Road to Rio 2016 still has a few curves, bumps and potholes for teams battling to win. The Road to Rio 2016 still has a few curves, bumps and potholes for teams battling to win in Hyeres, at some World championship events and Weymouth World Cup but for many crews: 'It's 106 miles to Chicago we got a full tank of gas, half a pack of cigarettes, it's dark and we're wearing sunglasses.' Whoops wrong movie.
Posted on 28 Apr
America's Cup - Oracle Racing win in Court but with collateral damage
Oracle Racing have had another claim against them by a former crew member dismissed. Oracle Racing have had another claim against them by a former crew member dismissed. Mitchell focussed largely on the circumstances of the matter and introduced into the public arena some interesting documents to support his claims.
Posted on 23 Apr
Children of the Internet, Rio and Hong Kong
I have four daughters, the youngest, who in her mid 20's is a true child of the Internet. I have four daughters, the youngest, who in her mid 20's is a true child of the Internet. The kind of conversations I have with her run along these lines.... In the olden days we did not have television until I left school and they had a thing called print magazines, that reported events between two weeks and four months after they happened. And her sceptical response... Hoh! Daddy, Hoh!
Posted on 14 Apr
Go fast girls - 49er FX sailors Paris Henken and Helena Scutt
Paris Henken and Helena Scutt will be representing the USA at the Rio 2016 Olympics, which will be their first Olympiad. American’s Paris Henken (20) and Helena Scutt (23) recently won a berth to represent the USA at the Rio 2016 Olympics in the high-performance 49er FX skiff, a goal that the team has been working on for almost three years. While this is their first Games, writing them off as Olympic newbies would require ignoring their recent results and their strong teamwork.
Posted on 13 Apr
World Sailing Cup V3 - A Dead Rat in a Shoe or Spring Daffodils?
While a host of major sailing events go from strength to strength, the Sailing World Cup has very major issues. Last night my Irish better half was sitting beside me on the sofa watching an Australian version of the popular TV Cooking Program My Kitchen Rules on a tablet with her headphones while I was watching Diehard II for the seventeenth time (it’s a boy thing) on TV. She suddenly spluttered and laughed, took off her headphones and motioned for me to mute Diehard. (Seriously!!)
Posted on 9 Apr
Volvo Ocean Race appoints stadium racing pioneer as new CEO
Sail-World forecast the appointment of Mark Turner as Volvo Ocean Race CEO a month ago. We profiled Turner at that time. Sail-World forecast the appointment of Mark Turner as Volvo Ocean Race CEO a month ago. We profiled Turner at that time. Today his appointment has been confirmed.
Posted on 31 Mar
Large spectator fleet heading north for boat watching season
I’m absolutely not going to lay claim to the phrase, but it is insanely apt and hilarious all at the same time, however. I’m absolutely not going to lay claim to the phrase. It is insanely apt and hilarious, all at the same time, however. Well then, boat watching season is definitely upon us once more. The whales will soon be gathering again off the coast of Queensland to observe all manner of racing and cruising craft as they head North for a Winter in the sun.
Posted on 29 Mar
Laser creator Ian Bruce passes away (1933 - 2016)
Ian Bruce, driving force behind the Laser dinghy, sadly passed away at his daughter's home on Monday March 21 2016. Ian Bruce, driving force behind the Laser dinghy, sadly passed away at his daughter's home on Monday March 21 2016. His legacy to our sport, Canadian sailing and his beloved Royal St. Lawrence Yacht Club will be praised and honoured for years to come.
Posted on 24 Mar
Rio 2016 - Kiwi women sailors jump to escape Olympic Selectors' axe
Two New Zealand sailors will head overseas on self-funded campaigns to gain selection in the New Zealand Olympic team Two New Zealand women sailors will head overseas on self-funded campaigns to gain selection in the New Zealand Olympic team in what is expected to be the final round of announcements.
Posted on 18 Mar
T Clewring J-classSchaefer 2016 660x82Southern Spars - 100