Boat Show presence is crucial, but . . .

by Jeni Bone on 27 May 2013 As the sponsor of the main hall, the MarineBusiness-World Pavilion at Sanctuary Cove International Boat Show 2013, with easily the largest marine media presence there and similarly we will have the largest marine media presence at the upcoming Sydney International Boat Show, we are obviously heavily committed to boat shows and promoting your businesses.

TetraMedia Marine Group publisher, Rob Kothe said: 'Boat Show presence is one of the most important ways for organisations active in the marine space to reach the marine audience. Shows provide sales, market exposure, feedback and networking opportunities.

'But even if a marine industry company attended six boat shows a year, there would still be another 340 days in the year and online presence all year round is vital.'

Every month 220,000 sailors, boaters and fishers go to the largest online marine news group in the world - us.

'Sail-World.com, the largest sailing news network in the world, with 11 dedicated sailing websites, covering both racing and cruising, MarineBusiness-World.com, the largest marine industry news source in the Asia Pacific, Powerboat-World.com the most popular power boating news source in the Asia Pacific and FishingBoating-World.com, our rapidly growing fishing and boating news site, now being widely complimented for its quality content.

'We receive an average of 27,000 visits a day, with our marine audiences looking at news, videos, photos, interviews and as a result it’s a perfect place to find very well qualified marine enthusiasts.'

Kothe continued, citing a recent example: 'One of our newest advertisers is a large multinational marine industry company, which launched in Australia in 2012. Their Australian MD is on record as saying as much as 70% of their new business has come as a result of their online promotions with us and he is cutting back on his (quite large) print media budget.'

As companies look at their 2013-2014 business plans, they need to ensure that the online world is a central part of their promotional and advertising plans.

If your organisation is operating in the marine space, we'd like to talk to you about increasing your online profile both at editorial and advertising levels.

Please contact me, Jeni Bone, MarineBusiness-World Editor, on email: editor@marinebusiness-world.com, mobile: 0412 230 002 or call Brendan Maxwell on Tel: (02) 8006 1873 or text us on 0418 441 359.