by Andy Adams
From July 10 to 17, 2011, BRP will host the largest event of its history in Montréal, Québec. Over 4,000 dealers and distributors from more than 100 countries will visit Montréal and the Eastern Townships. All regions of the world will be represented: Latin America including Brazil and the Caribbean, all parts of Europe including Russia, the Middle-East and Africa, Asia-Pacific as well as the NAFTA countries, Canada, the United States and Mexico.
'Although we have been present in many markets outside North America for several years, we started to really focus on international markets in 2005,' said José Boisjoli, president and CEO. 'Six years later, we can be proud of our leading position in North America and of our international expansion; it is time to celebrate and invite our dealers, distributors, employees, suppliers, representatives of the media as well as the general public to show them our origins and what fuels our passion.'
The Palais des Congrès de Montréal (convention centre) will become a large showroom where all the latest models of BRP product brands (Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, and Can-Am) will be on display. Another section will showcase concept vehicles, prototypes and technological innovations never before seen by the public. BRP will also provide participants with the opportunity to test-ride or take a closer look at all the products in an 'Ultimate Playground' setting.
BRP will also extend an invitation, for the first time in its history, to members of the general public for July 16 and 17 so they can discover in person what BRP is all about.