by Lue Fagan
Yet again we have soldiers point Marina celebrating for their win in two categories in the Australian Marina of the Year Awards 2013/14 that is 'Best Community Engagement Initiative' and 'Most Innovative Marketing by a Marina', at the International Marine 13 Conference in Sydney.
Soldiers Point Marina
Sponsored by Marina Industries Association (MIA) and Club Marine as part of the Marine13 Conference, the prestigious awards recognize excellence and leadership in the Australian marine industry.
'We are thrilled and honoured to win these two new awards' said Marina Manager Mr Darrell Barnett CMM. We are proud that over the years we have developed a customer-focused culture where every action is shaped by a relentless commitment to meeting and exceeding customer expectations, and these awards acknowledge that commitment' he said.
'Our 'Community Engagement Initiative' award recognizes Soldiers Point Marina’s substantial financial contribution and on-going support for the young people on the Tomaree Peninsula, where the marina is located' said Mr Barnett. 'Our sponsorship provides many programs for our youth through the Real Futures Foundation to enable them to make a smooth transition from school to further education or the workplace. One of the programs is the Soldiers Point Sailing School established by the marina in 2011. Weekly lessons are provided to student from the two local high schools at no cost to them or the school. Sailing builds a sense of adventure, a strong mental ability, and confidence, all the skills needed for life' he said.
'Our ‘Most Innovative Marketing by a Marina' award was based on Lan-Yap which is incorporated and embedded into the culture of Soldiers Point Marina: said Mr Barnett.
Lan- Yap is a word derived from the American Spanish phrase la yapa ('something that is added’) meaning 'something extra, a small unexpected gift or bonus given to a customer by a merchant'.
'We strive to include Lan-Yap in our customers’ daily lives at the Marina, to make their stay with us more special by exceeding expectations with the unexpected therefore enticing and encouraging them to return and stay with us on other occasions' Mr Barnett said.
'A big thank you to the principal awards sponsor, MIA and Club Marine and the Conference hosts the MIA and Boating Industries Alliance Australia,' said Mr Barnett.