sail-world.com -- AC World Series Venice - Oracle Team USA joined by Lapo Elkann
AC World Series Venice - Oracle Team USA joined by Lapo Elkann
Fri, 18 May 2012
America's Cup World Series (ACWS) Venice, the penultimate event of the 2011-12 season, is now underway. Oracle Team USA Coutts was joined in racing by guest and creative entrepreneur Lapo Elkann.
Elkann visited the America’s Cup World Series – Venice and joined the first day’s racing with Russell Coutts, the most successful skipper in the history of the competition. As grandson of the late Fiat chairman and avid yachtsman Gianni Agnelli, Lapo Elkann is familiar with top-level racing and the America’s Cup. Lapo Elkann is President and Founder of Italia Independent and Independent Ideas.
Amongst its projects have been re-branding and collaborating with iconic brands such as Borsalino, Smeg, Diesel and Ferrari, as well as being closely involved with the re-launch of the Fiat 500 in 2007. His family owns Fiat Group.
'Transforming an iconic brand is close to my heart,' said Elkann. 'It’s exactly what we did with the Fiat 500. So I totally understand what has happened with the America’s Cup. With intelligent re-invention you can make something absolutely relevant for today whilst keeping its iconic status.'
Oracle Team USA Bundock led the first lap of the first race of the America’s Cup World Series – Venice with Elkann aboard.
'No question, Lapo enjoyed every second of it,' said Coutts, CEO of Oracle Team USA.
'These boats are definitely a lot of fun to sail.'
Before racing, Coutts showed Elkann the technology used to transform the television broadcast, including the Emmy Award-winning graphics-on-live vision system LiveLine.
Onesails.com - Workforce
OneSails is the culmination of over 35 years of experience accumulated by our team in design and technology applied to sail-making. [More info]
Burke Marine, suppliers of international quality marine clothing and equipment, was founded by Martin Burke on the shores of Sydney Harbour in 1971. Visit our website for your nearest stockist. [More info]
Ensign Ship Brokers
Ensign Ship Brokers was established in 1980 and has spent the last 28 years expanding our marine knowledge and developing our reputation! We strive to provide the very best service! [More info]
GME Standard Communications Pty Ltd
Leaders in communications and navigation. Their goal has always been to make products whose innovation, convenience and peace of mind can help improve the lives of their customers. [More info]
Henri Lloyd was established in 1963 in Manchester, England. Mr Henri, as he became universally known, founded the company based upon hard earned principles of honesty, integrity and freedom. [More info]
Navionics is proud of its superb cartographic database comprising more than 25,000 charts and port plans; the largest privately owned database of its kind, the only one using full seamless technology [More info]
Sanctuary Cove International Boat Show
The Sanctuary Cove International Boat Show (SCIBS) is an annual four-day event which attracts buyers and marine industry representatives from across Australia and around the globe. [More info]
Ullman Sails Australia
The Ullman Sails Australia team provides service to customers all over Australia with four main locations in Brisbane, Perth, Sydney and the Whitsundays. [More info]
Vicsail Sydney Pty Ltd, launched into the Australian sailing fraternity in 1983 and has been sailing strong ever since. At Vicsail, “We Sail the Boats We Sell”. [More info]