sail-world.com -- America's Cup: Team Korea announces seven figure football partnership
America's Cup: Team Korea announces seven figure football partnership
Fri, 24 Aug 2012
Team Korea America's Cup challenger has joined the Barclays Premier League by partnering with Northern English side Sunderland AFC in a seven figure deal that sees the two teams working together to offer sponsors and partners exposure and a fan following on a global basis.
Korean football star striker Ji Dong Won plays for Sunderland and so already cements a strong link between the Black Cats and Korea.
The club also traveled to South Korea during pre-season to take part in the Peace Cup tournament.
Sunderland’s International and National Marketing Director, Mike Farnan, said: 'The America’s Cup is a true sporting phenomenon and, like the Barclays Premier League, it enjoys an enormous following from audiences and high-profile brands across the world.
Dong Young Kim, chief executive of Team Korea, echoed Farnan’s comments: 'This is a great opportunity for both partners to expand their reach to a wider audience offering a more attractive opportunity for prospective sponsors.'
'Football has a very large following in Korea and there is a very strong connection with Sunderland. We can expect to see many opportunities to work together to link an expanded fan base for both teams in Europe, Asia and the Americas.'
The Sunderland logo will feature on the White Tiger boats for the next 18 months and fans at ‘The Stadium of Lights’ in England will be entertained by images and video of the spectacular footage from on board between the football.
Sponsors of both teams will be benefiting from exposure to an audience far greater than either team can offer individually.
Burke Marine, suppliers of international quality marine clothing and equipment, was founded by Martin Burke on the shores of Sydney Harbour in 1971. Visit our website for your nearest stockist. [More info]
Ensign Ship Brokers
Ensign Ship Brokers was established in 1980 and has spent the last 28 years expanding our marine knowledge and developing our reputation! We strive to provide the very best service! [More info]
Festival of Sails
The Festival of Sails is the largest annual keel boat regatta in the Southern Hemisphere with over 400 yachts and 4300 competitors annually taking part in the event. [More info]
GME Standard Communications Pty Ltd
Leaders in communications and navigation. Their goal has always been to make products whose innovation, convenience and peace of mind can help improve the lives of their customers. [More info]
Hood Sailmakers (Aust) P/L is 100% Australian owned and operated. The first sail loft outside of the USA to be granted a franchise in 1968 by the founder Ted Hood. [More info]
Mauri Pro Sailing
Your direct access to sailing solutions. 8,000+ products for cruising and racing sailors and sailboats. We search for appropriate sailboat hardware or sailing gear and offer them at competitive prices [More info]
Navionics is proud of its superb cartographic database comprising more than 25,000 charts and port plans; the largest privately owned database of its kind, the only one using full seamless technology [More info]
Performance Sailcraft Australia (Asia Pacific)
Laser builder Performance Sailcraft Australia has taken on the successful RS Sailboat range from Britain, and is now licensed to build and distribute all of the RS range in the Asia Pacific region. [More info]
Quantum Australasia Pty Ltd
Quantum Sail Design Group designs, engineers and manufactures sails for racers and cruisers who demand the highest levels of quality and performance. [More info]
Sanctuary Cove International Boat Show
The Sanctuary Cove International Boat Show (SCIBS) is an annual four-day event which attracts buyers and marine industry representatives from across Australia and around the globe. [More info]
Sydney Rigging Specialists
Sydney Rigging Specialists is a leading company in the supply of yacht rigging, cordage, marine fittings and accessories. We are based in Sydney and work from our specially fitted out rigging shop. [More info]
Ullman Sails Australia
The Ullman Sails Australia team provides service to customers all over Australia with four main locations in Brisbane, Perth, Sydney and the Whitsundays. [More info]
Vicsail Sydney Pty Ltd, launched into the Australian sailing fraternity in 1983 and has been sailing strong ever since. At Vicsail, “We Sail the Boats We Sell”. [More info]