Please select your home edition
Edition
Beneteau SAIL Sense 51-57 728x90

Waiting for China to wake - a recent perspective of boating in China

by Sanctuary Cove International Boat Show on 8 Oct 2011
Barry with Mr Zong Guoying Mayor of Binhai New Area Sanctuary Cove International Boat Show http://www.sanctuarycoveboatshow.com.au/
In the words of Napoleon: 'when China wakes, she will shake the world'. At recent estimate, China is home to 970,000 millionaires, 40,000 ten-millionaires and 1,400 billionaires. Affluence is an economy driver and the Chinese are on a spending spree. With a population of 1.3 billion people, it’s no wonder the world is beating a path to the Chinese mainland.

Barry Jenkins, Ambassador for the Sanctuary Cove International Boat Show among other marine roles, recently visited the inaugural Tianjin Binhai International Yacht Show.

The show was held at the Binhai Exhibition and Convention Centre from Thursday 1 September to Sunday 4 September 2011. He said that despite low crowd turnout, organisers were happy with the VIPs and Beijing visitors who came down from the capital – just 55 minutes by fast train. 'Recreational boating is still being established and therefore is an unknown quantity,' said Barry of the fledgling show, which was established to showcase the brand new marina facilities in Binhai.

The 49 exhibitors at the show included most of the European brands through their agents/dealers – the only Australian participant was Evolution Yachts from Western Australia who are now building a range of sports boats in Zhuhai. There was a plethora of Chinese boat builders, among them Daytripper, Evolution (China), Zuhai Melian Boats Co., Ltd. Weihai Xigang Yacht Co., Ltd, Crystal Wave Yacht and Marine Depot.

In the Tianjin area a phenomenal 10,000 marina berths are planned over the next six years, reported Barry. 'It sounds a lot and at this stage, they are mostly empty. But when things take off here they will be huge.' Along with converting the affluent classes’ interest in boating to actually buying a boat and getting out on the water, another barrier to boating in the region is related to climate, Barry continues. 'Bohai Bay where all this activity is to take place, freezes over for three months, sometimes more, with 12 to 15 inches of crushing ice which prohibits all movement in the general area.'

The high Australian dollar is creating a niche for Chinese boat builders to secure their local market. 'Unless the Australian dollar comes down, the prospect of selling boats into China diminishes daily. Chinese manufacturers in conjunction with established European, American and Australian builders are gearing up to cope with expected demand and will no doubt export excess production.'

With the ambition to build many thousands more marina berths around its coastline, the Chinese continually refer to the model provided by the Sanctuary Cove International Boat Show, held annually for the past 23 years on Queensland’s Gold Coast.

'Sanctuary Cove was mentioned at least five times during the opening ceremony and is still considered a ‘yard-stick’ by almost everyone I met in Binhai,' said Barry. 'Mayor of Binhai, Mr Zhong was most complimentary about his visit to Sanctuary Cove International Boat Show this year and is planning a repeat visit in 2012, this time with an accompanying government delegation.'



Mulpha Executive General Manager, Alison Quinn said the boat show team has worked very hard for the past two decades to raise the international profile of the Sanctuary Cove International Boat Show.

'The Sanctuary Cove International Boat Show traditionally invites VIP guests and Government officials from Asia to promote both Sanctuary Cove and the Australian marine industry. The boat show offers guests from Asia an opportunity to view this fabulous marine precinct and the lifestyle here, in addition to boats and products.

'During the boat show, guests can view The Marine Village and how it integrates with the marina, the golf courses and other facilities at Sanctuary Cove.'

The boat show is also the ideal occasion for delegates from China, Taiwan, Thailand, Vietnam and India to make contact with Australian companies, such as marina designers and contractors and other innovative companies who have the expertise to assist in developing the leisure marine industries in the various Asian countries.

According to Sanctuary Cove General Manager Events and Marketing, Sue Thomson, statistics from the International Federation of Boat Show Organisers (IFBSO) show that only the China International Boat Show in Shanghai attracts more exhibitors in this Asia-Pacific region.

'Feedback from national and international exhibitors reinforces Sanctuary Cove International Boat Show’s position as a ‘must attend’ event on the global marine industry calendar,' she added.

'We rely on exhibitor feedback to continually improve the experience for them and the buyers we want to attract. We aim to continue growing the number of international buyers attending the show and to deliver something special for everyone next year with a strong build up to our 25th anniversary,' said Sue.

To secure space at the Sanctuary Cove International Boat Show 2012, look for exhibitor applications opening in early November.

More at www.sanctuarycoveboatshow.com.au


The $A2 billion Sanctuary Cove, located on the northern Gold Coast, is Australia’s leading and most successful master-planned community. Sanctuary Cove was acquired by current owners Mulpha Sanctuary Cove (Developments) Pty Limited in 2002. MSCD, an arm of Mulpha Australia Limited, which is a subsidiary of Malaysian listed Mulpha International BHD, has invested significantly in Sanctuary Cove over recent years, resulting in a major transformation designed to ensure the pre-eminent community remains at the forefront of master-planned living in Australia.

Beneteau SAIL Oceanis 51 and 57 660x82 1Harken AUS HL Snatch Block 660x82Barz Optics - San Juan Worlds Best Eyewear

Related Articles

Jeanneau Sun Fast 3600 - It just works
Every now and then a boat just clicks. It has all the right bits, of the correct dimensions, in the appropriate places Every now and then a boat just clicks. It has all the right bits, of the correct dimensions, in the appropriate places, and out of it all you get something that simply sings. The Jeanneau Sun Fast 3600 is one of these craft. It was designed and built in parallel to the other, more well known versions of the brand’s vessels, and benefits from being more geared towards performance, without going tot
Posted on 23 May
The return to Coffs!
The word is out that the new race to Coffs Harbour is on. The phoenix would run once again in the Christmas timeslot The word is out that the new race to Coffs Harbour is on. The phoenix would run once again in the traditional Christmas timeslot, and also be the much easier to digest 200 or so miles. The ‘new’ race would also be geared towards club racers, so they, and their non-pro crews could be out and back, and almost more importantly, returned to work before anyone missed them. Bring it on...
Posted on 22 May
America's Cup - Southern Spars AC50 build for Emirates Team NZ + Video
The Peter Blake skippered Steinlager 2 put Southern Spars on the map 27 years after Steinlager 2 put Southern Spars on the map with her unequalled clean sweep of the 1989/90 Whitbread Round the World Race, Southern Spars were called on to build Emirates Team NZ's America's Cup Challenger. Here's a look behind the scenes at the composite engineering process Southern Spars employ on projects ranging from Volvo OR spars, to Olympic bike wheels to an AC50
Posted on 1 May
Debbie says the 8thP with Insurance is Patience (Pt.III)
We’re back to keep exploring the nature of TC Debbie and how she came to tell us about the eighth P of insurance We’re back to keep exploring the nature of TC Debbie and how she came to tell us about the eighth P of insurance. We’ve looked at what it was like to come into a disaster zone, seen the evidence of those that did the right thing, and how the area is already on the road to recovery. Now we’ll see why patience is the key in the aftermath of her fury.
Posted on 30 Apr
Debbie says the 8thP with Insurance is Patience (Pt.II)
We’re back to keep exploring the nature of TC Debbie and how she came to tell us about the eighth P of insurance We’re back to keep exploring the nature of TC Debbie and how she came to tell us about the eighth P of insurance. We looked at what it was like to come into a disaster zone and now we see the evidence of those that did the right thing, and how the area is already on the road to recovery.
Posted on 25 Apr
You can almost see it
The windward/leeward is great fun and a real test of your skills. True, it might be hard for the uninitiated to follow The windward/leeward is great fun and a real test of your skills. True, it might be hard for the uninitiated to follow, but then sailing is not the world’s largest spectator sport by any means. Badminton does rate higher, after all. Still, when you’re doing it, you not really worried about little racquets and small, caged up, feathered thingamabobs.
Posted on 24 Apr
She’s still here with us, and now we can be there for her
Of the many endearing qualities in Lisa Blair, the one that is paramount is her effervescence. Of the many endearing qualities in Lisa Blair, the one that is paramount is her effervescence. Yet it is what lies behind that which could be her most incredible characteristic. Sometimes you can almost overlook her steely determination, but not for long when you start talking with her. Catching up with her live from Cape Town surely was a vivid reminder of not only what this sailor can accomplish
Posted on 24 Apr
Gladwell's Line - Timeout in Bermuda and a decision OTUSA will regret?
With Emirates Team New Zealand's AC50 now in Bermuda and being re-assembled, it is time to take a breath With Emirates Team New Zealand's AC50 now in Bermuda and being re-assembled, it is time to take a breath from what has been a hectic couple of months, both in Auckland and Bermuda. The third major Practice Session has concluded in Bermuda. This was conducted almost entirely if winds of around 16-25kts - starting to get close to the top end of the range for the AC50's.
Posted on 20 Apr
Debbie says the 8thP with Insurance is Patience
This all stems from the learnings in the widely read, ‘Debbie says there are 7 Ps and 1 C with insurance’. This all stems from the learnings in the widely read, ‘Debbie says there are 7 Ps and 1 C with insurance’. As time unfolds some more, we learn that indeed there are a lot of reasons you need to apply patience with both your dealings with your insurance company, and also all the many trades that are working feverishly to get all the jobs done.
Posted on 19 Apr
America's Cup - Glenn Ashby on hitting the AC50's sound barrier
These boats are incredible. The performance that can be achieved in light airs is the amazing thing. The big difference between the AC72, the America's Cup Class, used in the 2013 America's Cup in San Francisco and the smaller AC50 to be sailed in Bermuda, lies in their light and medium air performance. 'These boats are incredible. The performance that can be achieved in light airs is the amazing thing. In 7-8-9-10 knots of breeze, you are sailing at 30kts at times.
Posted on 18 Apr