Please select your home edition
Edition
Lancer Not Equal

Waiting for China to wake - a recent perspective of boating in China

by Sanctuary Cove International Boat Show on 8 Oct 2011
Barry with Mr Zong Guoying Mayor of Binhai New Area Sanctuary Cove International Boat Show http://www.sanctuarycoveboatshow.com.au/
In the words of Napoleon: 'when China wakes, she will shake the world'. At recent estimate, China is home to 970,000 millionaires, 40,000 ten-millionaires and 1,400 billionaires. Affluence is an economy driver and the Chinese are on a spending spree. With a population of 1.3 billion people, it’s no wonder the world is beating a path to the Chinese mainland.

Barry Jenkins, Ambassador for the Sanctuary Cove International Boat Show among other marine roles, recently visited the inaugural Tianjin Binhai International Yacht Show.

The show was held at the Binhai Exhibition and Convention Centre from Thursday 1 September to Sunday 4 September 2011. He said that despite low crowd turnout, organisers were happy with the VIPs and Beijing visitors who came down from the capital – just 55 minutes by fast train. 'Recreational boating is still being established and therefore is an unknown quantity,' said Barry of the fledgling show, which was established to showcase the brand new marina facilities in Binhai.

The 49 exhibitors at the show included most of the European brands through their agents/dealers – the only Australian participant was Evolution Yachts from Western Australia who are now building a range of sports boats in Zhuhai. There was a plethora of Chinese boat builders, among them Daytripper, Evolution (China), Zuhai Melian Boats Co., Ltd. Weihai Xigang Yacht Co., Ltd, Crystal Wave Yacht and Marine Depot.

In the Tianjin area a phenomenal 10,000 marina berths are planned over the next six years, reported Barry. 'It sounds a lot and at this stage, they are mostly empty. But when things take off here they will be huge.' Along with converting the affluent classes’ interest in boating to actually buying a boat and getting out on the water, another barrier to boating in the region is related to climate, Barry continues. 'Bohai Bay where all this activity is to take place, freezes over for three months, sometimes more, with 12 to 15 inches of crushing ice which prohibits all movement in the general area.'

The high Australian dollar is creating a niche for Chinese boat builders to secure their local market. 'Unless the Australian dollar comes down, the prospect of selling boats into China diminishes daily. Chinese manufacturers in conjunction with established European, American and Australian builders are gearing up to cope with expected demand and will no doubt export excess production.'

With the ambition to build many thousands more marina berths around its coastline, the Chinese continually refer to the model provided by the Sanctuary Cove International Boat Show, held annually for the past 23 years on Queensland’s Gold Coast.

'Sanctuary Cove was mentioned at least five times during the opening ceremony and is still considered a ‘yard-stick’ by almost everyone I met in Binhai,' said Barry. 'Mayor of Binhai, Mr Zhong was most complimentary about his visit to Sanctuary Cove International Boat Show this year and is planning a repeat visit in 2012, this time with an accompanying government delegation.'



Mulpha Executive General Manager, Alison Quinn said the boat show team has worked very hard for the past two decades to raise the international profile of the Sanctuary Cove International Boat Show.

'The Sanctuary Cove International Boat Show traditionally invites VIP guests and Government officials from Asia to promote both Sanctuary Cove and the Australian marine industry. The boat show offers guests from Asia an opportunity to view this fabulous marine precinct and the lifestyle here, in addition to boats and products.

'During the boat show, guests can view The Marine Village and how it integrates with the marina, the golf courses and other facilities at Sanctuary Cove.'

The boat show is also the ideal occasion for delegates from China, Taiwan, Thailand, Vietnam and India to make contact with Australian companies, such as marina designers and contractors and other innovative companies who have the expertise to assist in developing the leisure marine industries in the various Asian countries.

According to Sanctuary Cove General Manager Events and Marketing, Sue Thomson, statistics from the International Federation of Boat Show Organisers (IFBSO) show that only the China International Boat Show in Shanghai attracts more exhibitors in this Asia-Pacific region.

'Feedback from national and international exhibitors reinforces Sanctuary Cove International Boat Show’s position as a ‘must attend’ event on the global marine industry calendar,' she added.

'We rely on exhibitor feedback to continually improve the experience for them and the buyers we want to attract. We aim to continue growing the number of international buyers attending the show and to deliver something special for everyone next year with a strong build up to our 25th anniversary,' said Sue.

To secure space at the Sanctuary Cove International Boat Show 2012, look for exhibitor applications opening in early November.

More at www.sanctuarycoveboatshow.com.au


The $A2 billion Sanctuary Cove, located on the northern Gold Coast, is Australia’s leading and most successful master-planned community. Sanctuary Cove was acquired by current owners Mulpha Sanctuary Cove (Developments) Pty Limited in 2002. MSCD, an arm of Mulpha Australia Limited, which is a subsidiary of Malaysian listed Mulpha International BHD, has invested significantly in Sanctuary Cove over recent years, resulting in a major transformation designed to ensure the pre-eminent community remains at the forefront of master-planned living in Australia.

Barz Optics - Melanin LensesPacific Sailing School 660x82 1navathome 660x82

Related Articles

The C Beetle Project
Every now and then something comes along your way and you just have to read it. Every now and then something comes along your way and you just have to read it. Such is Phil Smidmore’s tale of Mick Miller and if I could be so bold as to implore you to read, then I know your life will be the better for it!
Posted on 30 Aug
Dateline Rio - Sailing Olympics review - as good as it gets?
The Rio Sailing Olympics was widely judged to have been the best of recent times. The Rio Sailing Olympics was widely judged to have been the best of recent times. The weather was better than Weymouth and Qingdao, the courses more varied, but from a working media perspective, it was the people running the Rio regatta who really made the difference.
Posted on 26 Aug
Rio 2016 - Plain speaking by triple-medalist on Olympic sailing moves
Triple Olympic medalist, Santiago Lange has been on the sharp end of changes made to Olympic classes and formats Santiago Lange, a six-time Olympian and Bronze medallist in the 2004 and 2008 Olympics, won his third medal – Gold sailing in the Nacra 17 class. With that length of experience at an Olympic level, having sailed the Laser, Tornado and now Nacra 17 classes his comments on the future shape of the Olympic regatta was one of the highlights of the Medallists Media Conferences.
Posted on 25 Aug
Audi Hamilton Island Race Week 2016 - Day 1 Video
Day 1 of Audi Hamilton Race Week 2016 provided the first opportunity for Wild Oats XI and Scallywag to go head-to-head Day 1 of Audi Hamilton Race Week 2016 provided the first opportunity for Wild Oats XI and Scallywag to go head-to-head on an inshore race course. The two boats shadowed each other in the pre-race manoeuvres prior to the start of a race to Lindeman Island and back, starting in Dent Passage. Both boats made a fine spectacle as they reached to the northern tip of Dent Island before heading upwind
Posted on 21 Aug
Rio 2016 - Images of the penultimate race in the Finns - Scott wins
Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn, in what potentially could have been Giles Scott's (GBR) Gold medal winning race. In the end, the current world champion won in style.
Posted on 15 Aug
Rio 2016 - Images from the Mens RS:X Medal Race
Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class won before the race by Dorian van Rijsselberghe (NED) without needing points from the Medal Race. Nick Dempsey (GBR) was second on a similar basis.
Posted on 15 Aug
Rio 2016 - Sailors talk of Life at the Extreme on the Atlantic Ocean
Certainly the Volvo Ocean Race catchcry of Life at the Extreme is not a phrase associated with the Sailing Olympics. The 470 crews were suffering the mixed emotions of survival of an extreme test by nature, the cold, and for some elation at their placings, after Thursday's battle for survival. In conditions that looked more out of the Volvo Ocean Race, than an Olympic sailing regatta, crews battled 20kt plus winds and Atlantic Ocean rollers that towered up to four metres.
Posted on 13 Aug
Rio Olympics - Fourth gallery of images the fearsome Niteroi course
Fourth image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean Fourth image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean - sailing in 3-4 metre swells and 20kt plus winds. believe it or not the sea conditions were worse inshore as the fleet encountered the backwashed Atlantic rollers
Posted on 12 Aug
Rio 2016 - Third image gallery of 470's braving the Atlantic Ocean
Third image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean Third image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean - sailing in 3-4 metre swells and 20kt plus winds
Posted on 12 Aug
Gladwell's Line - The challenges of Guanbara Bay
The decision to run Medal Racing on the Pao de Acucer course, probably won't be remembered as one of the brightest The decision to run Medal Racing on the Pao de Acucer, probably won't be remembered as one of the brightest of the 2016 Sailing Olympics. Over shadowed by a 1300ft tall granite and quartz mountain in the shape of a sugarloaf, the bay suffers from dramatic windshifts, and huge variance in wind pressure.
Posted on 11 Aug