Please select your home edition
Edition
Marine Resource 2016

Serious buyers and near record breaking attendance at FLIBS 2012

by Michelle Williams on 1 Dec 2012
Julia Budniak from Yachting Pages at FLIBS 2012 Michelle Williams
Despite Hurricane Sandy, the Fort Lauderdale International Boat Show was only 2% down on attendance from the previous year. Exhibitors reported serious buyers, qualified leads and closed deals during the first two days, while the weekend attracted near record-breaking attendance.

Yachting Pages was among the exhibitors at the Show; the sales team exceeded their target and closed many deals.

As well as liaising with clients and meeting new contacts, Yachting Pages’ research team braved the storms of 2012’s Fort Lauderdale International Boat Show (FLIBS), to capture key market research statistics. They can now reveal that, of the captains and first mates surveyed, 75% of those with the Yachting Pages marine directory on board used it regularly to find superyacht products, services and suppliers.

Andrew Harrison, first mate on board Aurora Dignitatis said, 'I think Yachting Pages is awesome. I use it for everything. It's nicely set out, the maps are great. I use it all the time.'

Following interviews with the captains and crew of over 100 superyachts at FLIBS, the directory’s detailed port maps also proved immensely popular, with captains and first mates using them to research new destinations, suppliers, and the contact details of port authorities throughout the Americas and Caribbean.

Riaan Coetzer, first mate of M/Y Katya, agreed, 'It’s absolutely great, very useful. As soon as I get the new one I always put it on the bridge.'

Julia Budniak, brand and marketing manager at leading superyacht directory Yachting Pages, helped with the face-to-face research at the show. She said, 'It was fantastic to meet our American clients, plus captains and crew in person.

'Over 70% of the superyachts we visited were over 30m in length, giving us a real feel for what superyachts need. Now it’s our job to continue to adapt our products to meet those needs, with the next edition of Yachting Pages USA, the Americas and Caribbean in the pipeline the feedback was very useful.'

The survey can also reveal that 90% of captains and crew found their internet service aboard to be 'OK' or 'Good to Excellent'. This underlines the technological advancements made by firms such as MTN Satellite Communications, e3 Systems and Sistemi Integrati Sicurezza.

Improved internet access at sea is also great news for www.yachting-pages.com, meaning that captains and crew can use the printed or online directories whenever and wherever they are. If internet access is a problem, digital versions of the book can be downloaded and saved for future reference here.

Efrem ‘Skip’ Zimbalist III, CEO of Show Management, the company that stages FLIBS, said that despite wet beginnings, show attendance surged at the weekend to come in just 2% lower than in 2011. He said, 'The number of boats in the water was up 10%. Boats under 80 feet were particularly strong, up 13% over 2011, as were brokerage boats over 126 feet, which were 15% ahead of last year.'

Whilst at the Fort Lauderdale Boat Show, Yachting Pages ran a competition to win free advertising space in the upcoming 2013 directories; the winners were recently announced as MTN Satellite Communications, Servowatch Marine Automation and Integrated Ship Solutions, and Broward Shipyard of Fort Lauderdale.

For further information about Yachting Pages, click here.
Wildwind 2016 660x82Mondo Travel - Americas Cup Tour 13855Abell Point Marina Splash 660x82

Related Articles

Announcing new B&G® V20 VHF Marine Radio
B&G® is pleased to announce the new V20, a Class D DSC Approved, NMEA 2000® compatible, VHF marine radio. B&G® is pleased to announce the new V20, a Class D DSC Approved, NMEA 2000® compatible, VHF marine radio. The V20 features a dot white matrix LCD screen with inverted light mode, four backlit mic buttons and an easier front-mount installation with snap on edge bezels.
Posted on 26 Apr
New addition to North Sail for Volvo Ocean 65 racing machines
Their sails have powered eight out of nine Volvo Ocean Race winners since 1989-90, with Steinlager 2. Instead of assembling cloth panels into a particular sail shape, the Volvo Ocean Race sails are composites. This means that 3Di material 'tapes' are laid in a specific arrangement, offering stable structure to the sail where it is needed most.
Posted on 24 Apr
Spinlock presented with Queen's Award for Enterprise - Innovation
The Queen's Awards for Enterprise are the UK's most prestigious business awards that celebrate business excellence. Spinlock, designers and manufacturers of rope holding equipment and personal safety products for leisure and commercial water users, are delighted to announce they are winners of the 2017 Queen's Award for Enterprise: Innovation.
Posted on 21 Apr
Wichard Pacific returns to Sanctuary Cove International Boat Show
The company will be unveiling several products at SCIBS 2017, including the all-new Facnor hydraulic flying sail furler Returning to the 2017 Sanctuary Cove International Boat Show is marine safety equipment manufacturer Wichard Pacific, showcasing the latest from brands including Profurl, Tye Tech and Sparcraft.
Posted on 21 Apr
Sailing Instructors wanted at Pacific Sailing School on Sydney Harbour
The Pacific Sailing School at Rushcutters Bay, next to the Cruising Yacht Club, require sailing instructors. The Pacific Sailing School at Rushcutters Bay, next to the Cruising Yacht Club, require sailing instructors. Candidates should have at least five years sailing experience, preferably including dinghy sailing. Be at least 18 years old and be able to work at weekends. People skills are a distinct advantage.
Posted on 21 Apr
Eggcellent deals on stock to clear
Fashionable men's jacket with hood. Ripstop fabric cuffs and hem. Great jacket for fans of the Extreme Sailing Series. Very light weight racing jacket with PU coating. Waterproof pockets at front and sleeve. Neoprene waistband with anti slip. Adjustable cuffs at waist with Velcro. Waterproof and breathable. You can see the waterproof/windproof rating on site.
Posted on 18 Apr
Commodore John Markos of CYCA leads visit to China
This is the first time in the nearly 73 year history of the race that the event organisers will be visiting China. During the visit, the delegation will visit Shenzhen, Guangzhou and Shanghai. They will be invited to attend the opening ceremony of the China (Shanghai) International Boat Show in 2017.
Posted on 13 Apr
Bring on April showers
Let it rain - Shop waterproof jackets. The ultimate breathable and waterproof protection. From the sea to the street. Let it rain - Shop waterproof jackets. The ultimate breathable and waterproof protection. From the sea to the street. Bring on April Showers.
Posted on 13 Apr
Wichard announce a new carbon fibre – olivewood knife
Sailors know that at some time during racing or cruising a knife is a useful accessory to have handy. Sailors know that at some time during racing or cruising a knife is a useful accessory to have handy. There are multiple uses for a knife on board and a knife designed specifically for those tasks unique to sailing is the best option. Wichard have announced the availability of a purpose designed sailing knife that is a classic, elegant and modern design which blends aramid and carbon fibre
Posted on 7 Apr
Save on GO XSE during Simrad® Just GO! Promotion
You can fit boat with an all-in-one navigation product for cruising, fishing and keep more of your money where you want You can fit your boat with an all-in-one navigation product for cruising, fishing and watersports and keep more of your money where you want it – in your wallet.
Posted on 6 Apr