Please select your home edition
Edition
Ross & Whitcroft  Rampage

Serious buyers and near record breaking attendance at FLIBS 2012

by Michelle Williams on 1 Dec 2012
Julia Budniak from Yachting Pages at FLIBS 2012 Michelle Williams
Despite Hurricane Sandy, the Fort Lauderdale International Boat Show was only 2% down on attendance from the previous year. Exhibitors reported serious buyers, qualified leads and closed deals during the first two days, while the weekend attracted near record-breaking attendance.

Yachting Pages was among the exhibitors at the Show; the sales team exceeded their target and closed many deals.

As well as liaising with clients and meeting new contacts, Yachting Pages’ research team braved the storms of 2012’s Fort Lauderdale International Boat Show (FLIBS), to capture key market research statistics. They can now reveal that, of the captains and first mates surveyed, 75% of those with the Yachting Pages marine directory on board used it regularly to find superyacht products, services and suppliers.

Andrew Harrison, first mate on board Aurora Dignitatis said, 'I think Yachting Pages is awesome. I use it for everything. It's nicely set out, the maps are great. I use it all the time.'

Following interviews with the captains and crew of over 100 superyachts at FLIBS, the directory’s detailed port maps also proved immensely popular, with captains and first mates using them to research new destinations, suppliers, and the contact details of port authorities throughout the Americas and Caribbean.

Riaan Coetzer, first mate of M/Y Katya, agreed, 'It’s absolutely great, very useful. As soon as I get the new one I always put it on the bridge.'

Julia Budniak, brand and marketing manager at leading superyacht directory Yachting Pages, helped with the face-to-face research at the show. She said, 'It was fantastic to meet our American clients, plus captains and crew in person.

'Over 70% of the superyachts we visited were over 30m in length, giving us a real feel for what superyachts need. Now it’s our job to continue to adapt our products to meet those needs, with the next edition of Yachting Pages USA, the Americas and Caribbean in the pipeline the feedback was very useful.'

The survey can also reveal that 90% of captains and crew found their internet service aboard to be 'OK' or 'Good to Excellent'. This underlines the technological advancements made by firms such as MTN Satellite Communications, e3 Systems and Sistemi Integrati Sicurezza.

Improved internet access at sea is also great news for www.yachting-pages.com, meaning that captains and crew can use the printed or online directories whenever and wherever they are. If internet access is a problem, digital versions of the book can be downloaded and saved for future reference here.

Efrem ‘Skip’ Zimbalist III, CEO of Show Management, the company that stages FLIBS, said that despite wet beginnings, show attendance surged at the weekend to come in just 2% lower than in 2011. He said, 'The number of boats in the water was up 10%. Boats under 80 feet were particularly strong, up 13% over 2011, as were brokerage boats over 126 feet, which were 15% ahead of last year.'

Whilst at the Fort Lauderdale Boat Show, Yachting Pages ran a competition to win free advertising space in the upcoming 2013 directories; the winners were recently announced as MTN Satellite Communications, Servowatch Marine Automation and Integrated Ship Solutions, and Broward Shipyard of Fort Lauderdale.

For further information about Yachting Pages, click here.
BIA 2016 Sydney Boat Show 660x82Barz Optics - San Juan Worlds Best Eyewearupffront 660x82

Related Articles

A boater's paradise at the Sydney International Boat Show
Australians with a passion for the outdoors are set for a treat when Sydney International Boat Show opens on Thursday Australians with a passion for the outdoors are set for a treat when the Sydney International Boat Show opens on Thursday. Scheduled to run for five days from 28 July to 1 August, it is an annual pilgrimage that has delivered joy to generations of boaties.
Posted on 23 Jul
2016 Hamilton Island Race Week - Best accommodation deals
Have you booked your accommodation for Hamilton Island Race Week 2016? Have you booked your accommodation for Hamilton Island Race Week 2016? All the best properties book out early, so make sure you book soon to secure your preferred option.
Posted on 20 Jul
X-Yachts Australia announces to exhibit yachts at the Sydney Boat Show
The seascape 18 is a success and is displayed again. She's fun and fast but you can take the family away camping as well The Xp 38 has been a very popular model in the X-Yachts range. Designed as a performance cruiser, the interior offers all of the modern comforts that one would expect with the finest Danish joinery that X-Yachts are renowned for.
Posted on 18 Jul
2016 Hamilton Island Race Week - Accommodation deals
Have you booked your accommodation for Hamilton Island Race Week 2016? Have you booked your accommodation for Hamilton Island Race Week 2016? All the best properties book out early, so make sure you book soon to secure your preferred option.
Posted on 11 Jul
Upffront.com - Tuff Luff and Harken Headfoils
Upffront.com is a comprehensive online purchasing platform for performance sailing hardware and rigging systems Upffront.com is a comprehensive online purchasing platform for performance sailing hardware and rigging systems; orders are processed 24 hours a day, 365 days a year and we deliver to customers located anywhere in the world.
Posted on 8 Jul
New Open 46 just arrived in Australia for SIBS
Bavaria Yachts Australia is pleased to announce the arrival of the first Open 46 Catamaran Bavaria Yachts Australia is pleased to announce the arrival of the first Open 46 Catamaran in preparation for her Australian debut at the 2016 Sydney International Boat Show.
Posted on 7 Jul
Barz floating sunglasses - Ideal for sailing in rough conditions
Our SAN JUAN floating model fitted with 1.1mm Acetate Lenses have a density of 0.95 GM/ML Barz floating sunglasses float in rough conditions. Most sunglasses that say they float, only float in the bathtub as once they break surface tension (or if there is any movement on top of the water)... down they go...
Posted on 7 Jul
2016 Hamilton Island Race Week - Best accommodation deals
Have you booked your accommodation for Hamilton Island Race Week 2016? Have you booked your accommodation for Hamilton Island Race Week 2016? All the best properties book out early, so make sure you book soon to secure your preferred option.
Posted on 6 Jul
Sydney International Boat Show – A pilgrimage for boaters
Connecting the two is a ferry service that also gives show visitors a bonus voyage across the magnificent Sydney Harbour The event is well known for delivering a comprehensive variety of products, across all boating sectors. Joining local visitors, the show also has a large number of guests from across the country as well as overseas, making it the ideal location for the marine industry to use as a base to launch new products and services.
Posted on 5 Jul
Free $US3,000 Carbon Vang with SouthernFurl boom orders in July
Southern Spars is giving a free carbon vang - valued at US$3,000 - with SouthernFurl in-boom furlers ordered in July Southern Spars is giving away a free carbon vang - valued at US$3,000 - with all of their SouthernFurl in-boom furlers ordered in July. Carbon gas vangs make a great addition to the furling boom package, though if you’d prefer to keep your existing one, Southern Spars will offer you a 5% discount on the price of your boom instead.
Posted on 29 Jun