Please select your home edition
Edition
InSunSport - NZ

Seawind triumphs at Sydney International Boat Show

by Jeni Bone on 10 Aug 2010
Seawind 1250 Seawind Catamarans
In the company's biggest ever showing at an Australian event, Seawind Catamarans has topped off a successful season of sales around the world with a strong local presence, sales and 'hot leads' that number in the hundreds.

This year's Sydney show began with the highest honour for an Australian Exporter, taking out the AIMEX Best Exporter Awards and Best Marketing Strategy category for 2010, as well as the BIA Award for Display Excellence.

Says Brent Vaughan, marketing manager for Seawind: 'It was a big year for us. We had three boats at Sydney - the 1000XL, 1160 and the new 1250, which we had shown at Sanctuary Cove and in Melbourne, but was making its Sydney debut.'

From the company's 'big tent' on the marina, Brent and other Seawind speakers conducted the customary Seawind seminars to transfixed and motivated audiences. 'Each year they get bigger and more elaborate,' he says. 'We have AV displays, maps, owners' stories - it's all there!'

'Our market is not really impacted on the financial climate, like perhaps powerboats,' he explains. 'Our couples are looking at cruising as a lifestyle, it's serious. They're retiring or taking a break and traveling around Australia or further. Their not looking at a boat for a toy. They have made up their minds to cruise and they're going, come hell or high water.'

During the Sydney boat show, Seawind was pleasantly surprised with the sales at the show, followed by many more sea trials and 'dozens of leads'.

Brent reports one sale of the new 1250 (RRP around AUD$700,000), two 1160s and many more hot leads. 'They would actually number in the hundreds,' he acknowleges.

The only hiccup to the Sydney boat show, observes Brent, was the sudden and brutal 50 knot squall that hit many of the boats as they moved out of the marina on the Tuesday. 'We had 20-30 knot winds while we were moving out, but we were lucky that we'd moved our boats back to their moorings at Birkenhead Point when the worst of it came through. We were all very lucky that it didn't hit while the boat show was on!'

Despite a slower world economy last year, and this year contending with a high and strong Australian dollar, Seawind experienced steady business around the world. 'Australia is our strongest market, but we also sell well in the US. We have a lot of interest there, particularly in the 1250. Australian products are really well received in the US in our experience. There's an assumption that our quality is exceptional and we know what we're doing when it comes to marine products, which is amazing and very helpful for our business.'

The strength of the Seawind range, says Brent, is that its design and layout are unique. 'It's a breath of fresh air. Not only is our quality high, they get something very different from the catamaran product they've perhaps seen before.'

For the time being, Seawind is focused on promoting the 1250. 'We have just finished trialling the first one and it's been sold to a New Zealander.'

Next on the agenda is the overseas and local boat shows, among them Anapolis in the US, Mandurah in Western Australia and next year, Miami and San Diego.

'We have the Seawind Regatta in October, so we have a lot of planning and preparation that go in to that too,' says Brent.

More at www.seawindcats.com

Pacific Sailing School 660x82 1Safety at Sea - Baltic - 2Bakewell-White Yacht Design

Related Articles

America's Cup - Arbitration Panel Hearing over Kiwi Qualifier for July
ACEA CEO, Russell Coutts has confirmed that the Arbitration Panel will hold its first Hearing in July. In a yet to be published interview in Sail-World, America’s Cup Events Authority CEO, Russell Coutts has confirmed that the Arbitration Panel will hold its first Hearing in July. This is the first official indication that the three person Arbitration Panel had even been formed, however Sail-World’s sources indicated that it had been empanelled since last January, possibly earlier.
Posted today at 3:19 am
Rio 2016 - The Qualification Games - Part 2
Yachting NZ's refusal to nominate in three classes won in the first round of 2016 Olympic Qualification is unprecedented Yachting New Zealand's refusal to nominate in three classes won in the first round of 2016 Olympic Qualification is without precedent. Subject to Appeal, the Kiwis have signaled that they will reject 30% of the positions gained in the ISAF World Sailing Championships in Santander in 2014.
Posted on 22 May
Gladwell's Line - World Sailing changes tack after IOC windshift
Over the past year, we've given the International Sailing Federation (now re-badged as World Sailing) a bit of stick Over the past year, we've given the International Sailing Federation (now re-badged as World Sailing) a bit of stick. Every blow well earned over issues such as the pollution at Rio, the Israeli exclusion abomination plus a few more. But now World Sailing is getting it right.
Posted on 21 May
Rio 2016 - The Qualification Games - Part 1
Antipodean selection shenanigans aside, the Qualification system for the Rio Olympics appears to be achieving its goals Antipodean selection shenanigans aside, the Qualification system for the Rio Olympics appears to be achieving goals set in the Olympic Commission report of 2010. Around 64 countries are expected to be represented in Rio de Janeiro in August. That is a slight increase on Qingdao and Weymouth, but more importantly a full regional qualification system is now in place
Posted on 19 May
Taming the beast-a conversation with Stuart Meurer of Parker Hannifin
While AC72 cats were fast, they difficult to control, so Oracle partnered with Parker Hannifin to innovate a better way. If you watched videos of the AC72s racing in the 34th America’s Cup (2013), you’re familiar with the mind-boggling speeds that are possible when wingsail-powered catamarans switch from displacement sailing to foiling mode. While foiling is fast, there’s no disguising the platform’s inherent instability. Now, Oracle Team USA has teamed up with Parker Hannifin to innovate a better way.
Posted on 18 May
From foiling Moths to Olympic starting lines-a Q&A with Bora Gulari
Bora Gulari’s is representing the USA at the Rio 2016 Olympics in the Nacra 17 class, along with teammate Louisa Chafee. Bora Gulari (USA) has made a strong name for himself within high-performance sailing circles, with wins at the 2009 and 2013 Moth Worlds. In between, he broke the 30-knort barrier and was the 2009 US SAILING Rolex Yachtsman of the Year. His latest challenge is representing the USA at the Rio 2016 Olympics in the Nacra 17 class as skipper, along with his teammate Louisa Chafee.
Posted on 12 May
Concern for Zika at Rio Olympics is now deadly serious
Alphabet soup is one description that has thus far not been used for either Guanabara Bay, Alphabet soup is one description that has thus far not been used for either Guanabara Bay, or the Rio Olympics. Many others have, and they were apt, but things have changed. So here now we have a situation where one man, Associate Professor Amir Attaran, who does have a more than decent string of letters after his name, is bringing nearly as many facts to bear as references at the article's end
Posted on 12 May
The importance of being Alive
Since buying the stunningly pretty Reichel-Pugh canting keel 66-footer, and re-naming her Alive, Since buying the stunningly pretty Reichel-Pugh canting keel 66-footer, and re-naming her Alive, the team have lined up for a lot of things, won plenty and nabbed a record, as well. She’s presently in a yard in the Philippines having a minor refit in readiness for the Australian season. It will commence with the upcoming Brisbane to Keppel and then head sharply into this year’s Hobart.
Posted on 10 May
Hoisted on their own petard
Now it was not that long ago that we wondered if there were some genuinely Shakespearean elements beginning to appear... Now it was not that long ago that we wondered if there were some genuinely Shakespearean elements beginning to appear in World Sailing’s premier event, the Sailing World Cup. In that time, a flurry of material has espoused all manner of joyous points including travel grants and prize money. That’s terrific and the hope is that somehow this will overcome the tyranny of distance for Melbourne
Posted on 9 May
Zhik - The brand born of a notion, not its history
here is probably every reason that ocean rhymes with notion. Zhik’s tagline is officially marketed as Made For Water There is probably every reason that ocean rhymes with notion. Zhik’s tagline has been officially marketed as Made For Water, and this is precisely what the company has done for the last eight years before the succinct and apt strapline came from out of R&D and into mainstream visibility.
Posted on 8 May