Please select your home edition
Edition
Hall Boom

Report finds Australian sports 'too competitive' for kids

by nk on 3 Jun 2013
Sailing kids - should it be fun as well as competitive? .. .
With more and more media attention given to high performing sailors, Australia and New Zealand sailing clubs might do well to take note of a new report out about kid's participation in sport.

Australia’s sporting clubs, including sailing clubs, have the potential to recruit over 1.1 million Australian primary school aged children in sport. However, the new report says that the over-competitiveness in sport leads many kids to reject spending time in clubs that they might otherwise join.


The research report claims that Australia’s sporting clubs have the potential to recruit over 1.1 million Australian primary school aged children in sport if they can address the key barriers to their sport participation.

Minister for Sport Senator Kate Lundy said the report – Market Segmentation for Sport Participation: Children 5-13 years old – identified the key motivators, needs and barriers that underpin Australian children’s participation in sport.

'Young children tend to be fans of sport, and we see large numbers of primary-school aged children getting involved in club-based sport,' Senator Lundy said.

'But, this research tells us that older kids often see sports clubs as competitive and overly focused on performance. These things are taking the fun out of sports participation for some kids.

'The challenge for clubs is to remember that kids just want to have fun, and kids will leave club-based sport if they stop enjoying themselves.'

Key findings from the research include:

* 52 per cent of primary school children are currently engaged in club sport
* Retention is a key issue for sporting clubs with 25 per cent of Australian children reporting that they were once members of a sports club but have let their membership lapse
* Older children aged 11-13 years are more likely to view sports clubs as competitive and overly focused on performance
* This perception of sports being overly focussed on competition coincides with an age when children (often teenagers) have greater feelings of self-consciousness while also becoming exposed to other entertainment options.

The research identifies the following six segments, including those that represent the greatest potential to grow and maintain sport participation:

Social loyalists: Highly engaged, love being part of a sports club and enjoy all facets of sport;
Sport driven: Sport provides a strong sense of identity and means of achievement through meeting personal goals;
Apathetic clubbers: Only a small majority consider sport to be a key interest and join clubs for general enjoyment and socialising rather than skill advancement;
Thrifty enthusiasts: Very positive about sport but participate through other organisations, schools or courses rather than clubs;
Ponderers: Relatively positive attitude toward sport but view clubs as being too authoritative and competitive; and
Sport resistant: Do not understand the benefits of sport and strongly feel that clubs are not for them.

'Sport is only one of children’s many interests,' Senator Lundy said. 'This research can help sports clubs understand how to not only grow but also how to better retain children who want to stay active, but just aren’t enjoying traditional sporting clubs.'

One possible approach to keep Australian kids engaged in sport is the Playing for Life (P4L) philosophy, which is based on the concept of game play and uses games rather than traditional drill training to promote sports participation.

The P4L philosophy was developed by the Australian Sports Commission (ASC) as a means to engage children of all abilities in junior sports and to provide positive sporting experiences.

Today the Minister has also released new research that validates the P4L philosophy with children aged from 5 to 12, with P4L to be effective at creating fun and inclusive environments for sport participation.

The Children’s Market Segmentation and the P4L validation research are complementary tools that can help sports understand and better retain children within their clubs.

The research follows on from the Adult Market Segmentation study released earlier this year. Both are key parts of the Australian Sports Commission’s leadership role in guiding sport through the provision of evidence-based support, tools and investment to increase participation.
Ensign 660Wildwind 2016 660x82BIA 2016 Sydney Boat Show 660x82

Related Articles

Reducing weight aloft with composite backstays
Reducing weight aloft is one of the most cost effective ways of increasing your boat speed and performance. Reducing weight aloft is one of the most cost effective ways of increasing your boat speed and performance. Every kilogram you take out of the rig is roughly equivalent to 4kg added to the bottom of your keel!
Posted on 26 Jul
Bavaria STYLE 46 Australian Premiere at Sydney International Boat Show
For everyone who appreciates luxury on the water, the STYLE package is now available for the Cruiser 46 and Cruiser 51?. For everyone who appreciates luxury on the water, the STYLE package is now available for the Cruiser 46 and Cruiser 51?. Making the most of your time on board, be it with family or friends, is becoming more important. Yacht owners want certain levels of comfort and an onboard living experience coupled with versatility.
Posted on 26 Jul
What to look for when buying a modern lifejacket
There is no doubt that modern lifejacket design has changed considerably. There is no doubt that modern lifejacket design has changed considerably and one of the biggest drivers of this change has been due to personal ownership. Rather than crew relying on lifejackets being on-board a boat, they want to own their own lifejacket as part of their kit bag.
Posted on 25 Jul
The New Bavaria Cruiser 34 - you won't believe this is a 34' yacht!
The Sydney International Boat Show sees the World Premiere of the Bavaria Cruiser 34 - 2 Cabin version. The Sydney International Boat Show sees the World and Australian Premiere of the Bavaria Cruiser 34 - 2 Cabin version. The new Cruiser 34 offers more space and more comfort than ever before with a bigger cockpit, dual helms and ergonomically designed seating. This is the first time the entry level Bavaria cruiser has been offered in twin helm!
Posted on 19 Jul
Navathome Australia brings RYA Theory to your door
The RYA Cruising Syllabus has been built up over years of best practice development in Sail and Power Boat skippering. The Royal Yachting Association Cruising Syllabus has been built up over years of best practice development in Sail and Power Boat skippering. Split into a theory and practical syllabus the training modules take you in steps from a Start Yachting orientation through to Yachtmaster for either power or sail.
Posted on 5 Jul
Free $US3,000 Carbon Vang with SouthernFurl boom orders in July
Southern Spars is giving a free carbon vang - valued at US$3,000 - with SouthernFurl in-boom furlers ordered in July Southern Spars is giving away a free carbon vang - valued at US$3,000 - with all of their SouthernFurl in-boom furlers ordered in July. Carbon gas vangs make a great addition to the furling boom package, though if you’d prefer to keep your existing one, Southern Spars will offer you a 5% discount on the price of your boom instead.
Posted on 29 Jun
Newport Bermuda Race - High Noon takes honours
As the Newport Bermuda Race fleet rushed to the finish line on Monday in the wake of the first-to-finish boat, As the Newport Bermuda Race fleet rushed to the finish line on Monday in the wake of the first-to-finish boat, the powerful 100-foot grand prix Comanche, to the surprise of many they were led by an unusual boat and crew. High Noon, at 41 feet, is fully 59 feet shorter than Comanche and tens of feet shorter than many other entries.
Posted on 22 Jun
Platino recovery - Family confirms that tug has made rendezvous
Reports in social media say a salvage tug has made a rendezvous with the Platino earlier than expected. Reports in social media by family and friends of Nick Saull, the crew member killed during a catastrophic incident abroad the 66ft yacht Platino say the salvage tug which left on Tuesday night has made the rendezvous earlier than expected. The Facebook report says the tug, Sea Pelican, arrived on Friday morning, the weather in the area has eased and with a more favorable outlook.
Posted on 16 Jun
Royal Queensland Yacht Squadron to ban bottled water
Approval has been given to create a ban on bottled water that comes in plastic containers. The RQYS Management Committee has confirmed that approval has been given to create a ban on bottled water that comes in plastic containers. This will place the club as a leader in environmental impact management in Australia and around the world. The Royal Hong Kong Yacht Club earlier this year did likewise. Who’s next?
Posted on 16 Jun
Platino recovery operation well underway as crew arrive in Auckland
An ocean-going tug has left Whangarei to locate and attempt to salvage the luxury yacht Platino An ocean-going tug left Whangarei late on Tuesday night to locate and attempt to salvage the luxury yacht Platino which has been abandoned 550km NE of New Zealand. Weather dependent, we could reach Platino by Saturday and have the yacht and body of the person on board back in New Zealand early next week,” says Inspector Graham of the NZ Police.
Posted on 16 Jun