Please select your home edition
Edition
Zhik ZKG

Online boat auctions the way forward

by Jeni Bone on 25 Oct 2011
Just some of the impeccable and unique vessels on sale online via Marine Auctions. Marine Auctions and Valuations . http://www.marineauctions.com.au
Marine Auctions has added an online auction component to its sales arsenal, launching the innovation from 14 November as an additional medium for clients selling their boats and those interested in buying from afar.

Adrian Seiffert, principal at Marine Auctions says the new facet of the company is the culmination of the team’s accumulated skills, contacts and expertise over nearly three decades of auctioning.

'I have spent most of my working life in auctions. We have moved to online auctions because some boats are geographically impossible for people to attend. Our market is located around the country, and the world. Every month at our auctions, we have six to 10 telephone bidders from all over Australia, and internationally, who had not inspected the boats. Online is taking it that next step and adding a new medium to complement our existing business.'

Seiffert is a pioneer in online auctions, having been one of the first ever to be involved in online auctions of machinery about 10 years ago. 'In those days, not everybody was connected with email and internet. Today, people are more tech-savvy and everybody is comfortable with buying online, in most cases sight unseen.'

The first of Marine Auctions online forays will run for 10 days, from 14 November. 'The boats are already listed on our site with all details. They are two boats in The Whitsundays, a charter boat called Coral Trekker – a square-rigged, topsail ketch in survey, and Apollo III, a fast cruiser race in survey, designed by Ben Lexcen for Alan Bond.'

Contrary to the belief that auctions shift goods at the cheapest price, Seiffert explains that it’s the seasoned auctioneer’s job 'to get the best price for clients'.

'Hence our emphasis on marketing and bringing prospective buyers in. We spend a lot of money on marketing, getting our name and the vessels out there. That’s why we get 10,000 hits a day on our website!'

Auctions, particularly those that pull a crowd, convey the 'true market value of something', says Seiffert.

'We are in a position to gauge market response. We get good money for boats and in some cases more than a traditional brokerage. Our price reflects the true market value. We are selling between 20 and 30 boats per month, so it’s working. And buyers and sellers are satisfied.'


Two weeks ago, Marine Auctions attracted 300 people to their auction at Runaway Bay on the Gold Coast. 'The 29th of October is the next one and we anticipate the same number,' says Seiffert.

All this comes at a highly competitive period of immense flux in recreational boating, as grey imports flood the market and buyers look far and wide for 'the best bargains' while their dollar is still high.

'In Brisbane, three ships unloaded boats in a period of two weeks. They must have had 200 boats onboard. There are more boats in the market than ever before, that’s why we are so busy.'

The next Marine Auction event at Brisbane’s Rivergate will be held 26 November. 'We have the maxi Wild Thing, ex-Skandia, and a Hanse 400 that’s just two or three years old. There are plenty of boats available, as well as six marina berths from Rivergate, Dockside, Manly Harbour, Horizon Shores and Scarborough.'

Seiffert says online auctions are just the start of many exciting projects ahead. 'There are a lot of great concepts in the pipeline which will really impact on the industry and create an enormous amount of interest. We will be revealing these in about six to eight weeks.'

Visit www.marineauctions.com.au

Mondo Travel - Americas Cup Tour 13855Musto AUS 2017 660x82 1Jeanneau Sunfast 660x82

Related Articles

You can almost see it
The windward/leeward is great fun and a real test of your skills. True, it might be hard for the uninitiated to follow The windward/leeward is great fun and a real test of your skills. True, it might be hard for the uninitiated to follow, but then sailing is not the world’s largest spectator sport by any means. Badminton does rate higher, after all. Still, when you’re doing it, you not really worried about little racquets and small, caged up, feathered thingamabobs.
Posted on 24 Apr
She’s still here with us, and now we can be there for her
Of the many endearing qualities in Lisa Blair, the most paramount is her effervescence. Of the many endearing qualities in Lisa Blair, the most paramount is her effervescence. Yet it is what lies behind that which could be her most incredible characteristic. Sometimes you can almost overlook her steely determination, but not for long when you start talking with her. Catching up with her live from Cape Town surely was a vivid reminder of not only what this sailor can accomplish...
Posted on 24 Apr
Gladwell's Line - Timeout in Bermuda and a decision OTUSA will regret?
With Emirates Team New Zealand's AC50 now in Bermuda and being re-assembled, it is time to take a breath With Emirates Team New Zealand's AC50 now in Bermuda and being re-assembled, it is time to take a breath from what has been a hectic couple of months, both in Auckland and Bermuda. The third major Practice Session has concluded in Bermuda. This was conducted almost entirely if winds of around 16-25kts - starting to get close to the top end of the range for the AC50's.
Posted on 20 Apr
Debbie says the 8thP with Insurance is Patience
This all stems from the learnings in the widely read, ‘Debbie says there are 7 Ps and 1 C with insurance’. This all stems from the learnings in the widely read, ‘Debbie says there are 7 Ps and 1 C with insurance’. As time unfolds some more, we learn that indeed there are a lot of reasons you need to apply patience with both your dealings with your insurance company, and also all the many trades that are working feverishly to get all the jobs done.
Posted on 19 Apr
America's Cup - Glenn Ashby on hitting the AC50's sound barrier
These boats are incredible. The performance that can be achieved in light airs is the amazing thing. The big difference between the AC72, the America's Cup Class, used in the 2013 America's Cup in San Francisco and the smaller AC50 to be sailed in Bermuda, lies in their light and medium air performance. 'These boats are incredible. The performance that can be achieved in light airs is the amazing thing. In 7-8-9-10 knots of breeze, you are sailing at 30kts at times.
Posted on 18 Apr
America's Cup - Bernasconi on expected winning factors in Bermuda
ETNZ's Technical Director, Dan Bernasconi has let out a few clues as to where he thought the differences might lie Emirates Team NZ's Technical Director, Dan Bernasconi has let out a few clues as to where he thought the differences might lie once the six teams entered in the 35th America's Cup. 'We have had a great run', he says. 'We've had a few hiccups along the way, as always. But the boat is going really well. We are getting through manoeuvres very well. And we think our straight line speed is good.'
Posted on 18 Apr
Almost got sad…
Then realised that in fact racing was not over. It was just a change in focus, that’s all. Then realised that in fact racing was not over. It was just a change in focus, that’s all. Black Jack stormed away to grab Line Honours in the Brisbane to Gladstone, and thanks also to Nigel Statham for providing us with more info. Of course it could be the 70’ rocketship’s last outing under that name, with the 40 and now 100 to be Peter Harburg’s nautical passions.
Posted on 18 Apr
Debbie says there are 7Ps and 1C with Insurance
Debbie says there are 7Ps and 1C with Insurance If you have been on the planet or around boats long enough, you’ll know all about the 7Ps. The one ‘C’ mentioned here refers to consequence, and in the legalese that surrounds insurance, it gets applied distinctly to consequential damage. We’ll come back to all of that in a while, but for now, our mission is to look at the consequences of actions prior to TC Debbie making landfall.
Posted on 5 Apr
It’s all moving on…
The starting point was seeing that Phaedo3 had taken Line Honours in the Newport Harbour YC Cabo Race. The starting point was seeing that Phaedo3 had taken Line Honours in the Newport Harbour YC Cabo Race. I am still thinking about Miles Seddon’s great material about what is like on board from So What’s It Really like? True, he was not there for this run down the West coast of the North American landmass, but it is a little akin to his ‘spray back vortex’, the vacuum caused by the incredible feats
Posted on 20 Mar
MYC Helly Hansen Women's Challenge 2017 - Crosbie Lorimer Images
In what is fast becoming a tradition, the Manly Yacht Club Helly Hansen Women's Challenge keelboat races started off In what is fast becoming a tradition, the Manly Yacht Club Helly Hansen Women's Challenge keelboat races started off in wet weather today (Sunday), before clearing to a fine afternoon. The fleet of 23 yachts enjoyed moderate 15-18 knot east nor'easterlies for their harbour course. Little Nico, skippered by Sonja Walters, with Katie Spithill at the helm, relished the downwind running
Posted on 19 Mar