Please select your home edition
Edition
Mondo Travel - Americas Cup 13855

Online boat auctions the way forward

by Jeni Bone on 25 Oct 2011
Just some of the impeccable and unique vessels on sale online via Marine Auctions. Marine Auctions and Valuations . http://www.marineauctions.com.au
Marine Auctions has added an online auction component to its sales arsenal, launching the innovation from 14 November as an additional medium for clients selling their boats and those interested in buying from afar.

Adrian Seiffert, principal at Marine Auctions says the new facet of the company is the culmination of the team’s accumulated skills, contacts and expertise over nearly three decades of auctioning.

'I have spent most of my working life in auctions. We have moved to online auctions because some boats are geographically impossible for people to attend. Our market is located around the country, and the world. Every month at our auctions, we have six to 10 telephone bidders from all over Australia, and internationally, who had not inspected the boats. Online is taking it that next step and adding a new medium to complement our existing business.'

Seiffert is a pioneer in online auctions, having been one of the first ever to be involved in online auctions of machinery about 10 years ago. 'In those days, not everybody was connected with email and internet. Today, people are more tech-savvy and everybody is comfortable with buying online, in most cases sight unseen.'

The first of Marine Auctions online forays will run for 10 days, from 14 November. 'The boats are already listed on our site with all details. They are two boats in The Whitsundays, a charter boat called Coral Trekker – a square-rigged, topsail ketch in survey, and Apollo III, a fast cruiser race in survey, designed by Ben Lexcen for Alan Bond.'

Contrary to the belief that auctions shift goods at the cheapest price, Seiffert explains that it’s the seasoned auctioneer’s job 'to get the best price for clients'.

'Hence our emphasis on marketing and bringing prospective buyers in. We spend a lot of money on marketing, getting our name and the vessels out there. That’s why we get 10,000 hits a day on our website!'

Auctions, particularly those that pull a crowd, convey the 'true market value of something', says Seiffert.

'We are in a position to gauge market response. We get good money for boats and in some cases more than a traditional brokerage. Our price reflects the true market value. We are selling between 20 and 30 boats per month, so it’s working. And buyers and sellers are satisfied.'


Two weeks ago, Marine Auctions attracted 300 people to their auction at Runaway Bay on the Gold Coast. 'The 29th of October is the next one and we anticipate the same number,' says Seiffert.

All this comes at a highly competitive period of immense flux in recreational boating, as grey imports flood the market and buyers look far and wide for 'the best bargains' while their dollar is still high.

'In Brisbane, three ships unloaded boats in a period of two weeks. They must have had 200 boats onboard. There are more boats in the market than ever before, that’s why we are so busy.'

The next Marine Auction event at Brisbane’s Rivergate will be held 26 November. 'We have the maxi Wild Thing, ex-Skandia, and a Hanse 400 that’s just two or three years old. There are plenty of boats available, as well as six marina berths from Rivergate, Dockside, Manly Harbour, Horizon Shores and Scarborough.'

Seiffert says online auctions are just the start of many exciting projects ahead. 'There are a lot of great concepts in the pipeline which will really impact on the industry and create an enormous amount of interest. We will be revealing these in about six to eight weeks.'

Visit www.marineauctions.com.au

Jeanneau Sunfast 660x82Pantaenius - Worldwide SupportAbell Point Marina Splash 660x82

Related Articles

It’s all moving on…
The starting point was seeing that Phaedo3 had taken Line Honours in the Newport Harbour YC Cabo Race. The starting point was seeing that Phaedo3 had taken Line Honours in the Newport Harbour YC Cabo Race. I am still thinking about Miles Seddon’s great material about what is like on board from So What’s It Really like? True, he was not there for this run down the West coast of the North American landmass, but it is a little akin to his ‘spray back vortex’, the vacuum caused by the incredible feats
Posted on 20 Mar
MYC Helly Hansen Women's Challenge 2017 - Crosbie Lorimer Images
In what is fast becoming a tradition, the Manly Yacht Club Helly Hansen Women's Challenge keelboat races started off In what is fast becoming a tradition, the Manly Yacht Club Helly Hansen Women's Challenge keelboat races started off in wet weather today (Sunday), before clearing to a fine afternoon. The fleet of 23 yachts enjoyed moderate 15-18 knot east nor'easterlies for their harbour course. Little Nico, skippered by Sonja Walters, with Katie Spithill at the helm, relished the downwind running
Posted on 19 Mar
New Pacific 52 class makes its debut in San Francisco
The first of two new-build Pacific 52's from Auckland's Cookson Boats is now sailing in San Francisco. The first of two new-build Pacific 52's from Auckland's Cookson Boats is now sailing in San Francisco. Invisible Hand for San Francisco's Frank Slootman replaces his earlier RP63 of the same name. She will soon be joined by a second Cookson build, Bad Pack (Tom Holthus) from the same moulds. A third, RIO 52 is for RIO 100 supermaxi owner Manouch Moshayedi.
Posted on 18 Mar
Securely moored to the quay, or cast adrift?
With boating, you have to cast the lines off in order to go and get into it. With boating, you have to cast the lines off in order to go and get into it. However, when it comes to your insurer, you kind of expect that they’re going to be as bound to you as the standing rigging is to the mast, the ring frames to the hull, or the engine mounts to the runners, and the propellers to the shafts, skegs and cutlass bearings. Whom would you rather be insured with?
Posted on 15 Mar
So what’s it really like?
For ages now, these editorials have talked about multihull this, record that, outrageous boat speed and 24-hour runs For ages now, well it seems like that anyway, these editorials have talked about multihull this, record that, outrageous boat speed and incredible 24-hour runs. In their own very unique way they totally represent the technical avant-garde, and thank God for that. Where would we be without their impressive shapes, wonderful rigs, and now of course, foiling magic.
Posted on 6 Mar
America's Cup - Emirates Team NZ give first look at the pedaling AC50
Emirates Team New Zealand formally christened their new AC50 America's Cup Challenger on a rainy Auckland afternoon. Emirates Team New Zealand formally christened their new AC50 America's Cup Challenger on a rainy Auckland afternoon. The team has been sailing for the previous two days making news headlines after it was revealed in Sail-World.com that the AC50 would become only the second yacht in America's Cup history to use pedal power.
Posted on 16 Feb
America's Cup - Kiwis sign Olympic Cyclist for the Tour de Bermuda
Ttop cyclist Simon van Velthooven, a 2012 Olympic Bronze cycling medallist had been signed by the America's Cup team Emirates Team New Zealand put in a second foiling display on Auckland's Waitemata harbour ahead of the official launching of their AC50 tomorrow. With brighter skies the cycling team took their places on the pedalstals and used leg power to provide the hydraulic pressure necessary to run the AC50's control systems for the foils and wingsail.
Posted on 15 Feb
Rolex Sydney Hobart Yacht Race - Suck it up, sunshine!
The 72nd start of the iconic blue water classic had 300,000 spectators lining the foreshores of Sydney Harbour The 72nd start of the iconic blue water classic had 300,000 spectators lining the foreshores of Sydney Harbour, another two million watching on TV, and the constant buzz and whir of media helicopters overhead. 88 boats, from Australia, USA, UK, Germany, Sweden, Russia, Japan, Korea, China, oh and New Zealand, had lined up on three start lines.
Posted on 31 Dec 2016
Rolex Sydney Hobart Race - More merriment on the airwaves
Here are more examples of merriment on the airwaves between the boats and Hobart Race Control So on December 29, 2016, after the River Derwent had let just three boats home (Perpetual Loyal, Giacomo and Scallywag, all inside the old race record, she went to sleep for a lot of the day. This made it frustrating for the sailors, some of whom saw the lighter side. So after seeing some of those in Dark & Stormy, here are more examples of merriment on the airwaves between the boats and HRC
Posted on 29 Dec 2016
Sydney Hobart Race-Dark and stormy, well because it is Dark and Stormy
Proving that there is a lighter side to the frustrations that is a race to Hobart Well it is now dark and the rain 'storms' have passed, but proving that there is a lighter side to the frustrations that is a race to Hobart, the custom Murray 37, Dark & Stormy had a wonderful exchange on the radio. Quite possibly it was co-owner and Navigator Terry Courts on the VHF in the super-frank exchange with Hobart Race Control at around 1928hrs on 29/12/16.
Posted on 29 Dec 2016