MarineBusiness-World - The week's global marine news and the Internet
by Jeni Bone, editor on 1 Jun 2010
MarineBusiness-World - The dust has settled from Australia's Sanctuary Cove and exhibitors are vigorously following up leads, most with glowing praise for this year’s event. Their stories, this week and over the next few weeks, testify to a gradual return to spending at all levels of the market.
Now talk turns to Adelaide, Melbourne and the biggest of them all Sydney and what we can expect from the Sydney International Boat Show, 29 July to 2 August. Raymarine, anticipating nothing but broader product range and renewed investment in R&D, promises to have more to report about the recent buyout by FLIR Systems. This week, Ben Bowley, MD for Raymarine Asia, lends some insight into the local mood and expectations.
News too from Melbourne Boat Show, running 1-5 July. BIA VIC is anticipating good crowds for the 50th annual show, and offering generous discounts and prizes for online ticket purchasers, so make sure you check it out.
Also this week, wonderful news of our Meridien Marinas Free Berthing for the next 25 years competition, with a prize quite conservatively valued at AUD$300,000.
Long time Sail-World Cruising reader Simon Vials and his partner Julie-Ann are the stunned winners.
They will be checking out their new property at Meridien Marinas Horizon Shores on the Gold Coast in the next few days and we will bring you an interview with the very happy cruising sailor tomorrow.
What a prize! Thanks to our friends at Meriden Marinas, who have been working closely with Sail-World, Powerboat-world and MarineBusiness-World over the last year.
Now the latest Sail-World competition 'Win and Opti for the Kids and One for the Club' is delivering priceless information which will enhance the offerings in the youngest end of town. You should enter that competition, it would be a great gift for kids or grandkids and your Club of choice and it provides food for thought on what a similar competition could do in your product category.
Finally, we have our stats on reader numbers across our sites – MarineBusiness-World.com, Powerboat-World.com and our flagship, the internationally recognised authority and media partner in some of the world’s major sailing events, Sail-World.com.
Our unique visitor traffic, that is our circulation for the first five months of the year is up a stunning 50% over 2009.
In February 2010, our audience reached 185,000 readers and by the same time next year, should top 225,000 readers per month.
That is unrivalled anywhere, in any market for networked marine media and that will continue to grow as our iPad friendly sites will offer news on Chinese, Korean and Thai over the coming year. Yes there are specialist Sail-World.com,Powerboat-world.com and MarineBusiness-World apps for both iPhone and iPad coming soon too.
The last online survey on Sail-World.com showed average family income of AUD$240,000 pa. This is the audience that buys big boats and dinghies – many of our readers are multi-boat families.
Over the last decade since TetraMedia pioneered online networked marine media, we have discovered what really delivers value and results for advertisers online.
The 2.2 million Sydney to Hobart newsletters, the promotional competition packages with surveys, the very significant editorial support and the screen savers/brochures downloads with intelligent auto responses and the high impact global story footers are all examples of just how we ensure our advertisers get a very trackable and visible ROI, while our audience gets the news and information they are seeking.
Hardly surprising that the TetraMedia marine news network is now attracting global advertisers.
This year we will be starting our major product category feature coverage. With combinations of on-line surveys and multi-part multimedia enriched feature series which will run to over 10,000 words on a single product category.
If you are selling product to the boating community and you are not yet talking to Tetra-Media you need to do it NOW! Get in touch with our reps in your region and start reaching our qualified, targeted, responsive readers.
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