Please select your home edition
Edition
T Clewring J-class

MarineBusiness-World - The week's global marine news and the Internet

by Jeni Bone, editor on 1 Jun 2010
. .
MarineBusiness-World - The dust has settled from Australia's Sanctuary Cove and exhibitors are vigorously following up leads, most with glowing praise for this year’s event. Their stories, this week and over the next few weeks, testify to a gradual return to spending at all levels of the market.

Now talk turns to Adelaide, Melbourne and the biggest of them all Sydney and what we can expect from the Sydney International Boat Show, 29 July to 2 August. Raymarine, anticipating nothing but broader product range and renewed investment in R&D, promises to have more to report about the recent buyout by FLIR Systems. This week, Ben Bowley, MD for Raymarine Asia, lends some insight into the local mood and expectations.

News too from Melbourne Boat Show, running 1-5 July. BIA VIC is anticipating good crowds for the 50th annual show, and offering generous discounts and prizes for online ticket purchasers, so make sure you check it out.

Also this week, wonderful news of our Meridien Marinas Free Berthing for the next 25 years competition, with a prize quite conservatively valued at AUD$300,000.

Long time Sail-World Cruising reader Simon Vials and his partner Julie-Ann are the stunned winners.

They will be checking out their new property at Meridien Marinas Horizon Shores on the Gold Coast in the next few days and we will bring you an interview with the very happy cruising sailor tomorrow.


What a prize! Thanks to our friends at Meriden Marinas, who have been working closely with Sail-World, Powerboat-world and MarineBusiness-World over the last year.

Now the latest Sail-World competition 'Win and Opti for the Kids and One for the Club' is delivering priceless information which will enhance the offerings in the youngest end of town. You should enter that competition, it would be a great gift for kids or grandkids and your Club of choice and it provides food for thought on what a similar competition could do in your product category.

Finally, we have our stats on reader numbers across our sites – MarineBusiness-World.com, Powerboat-World.com and our flagship, the internationally recognised authority and media partner in some of the world’s major sailing events, Sail-World.com.

Our unique visitor traffic, that is our circulation for the first five months of the year is up a stunning 50% over 2009.

In February 2010, our audience reached 185,000 readers and by the same time next year, should top 225,000 readers per month.

That is unrivalled anywhere, in any market for networked marine media and that will continue to grow as our iPad friendly sites will offer news on Chinese, Korean and Thai over the coming year. Yes there are specialist Sail-World.com,Powerboat-world.com and MarineBusiness-World apps for both iPhone and iPad coming soon too.

The last online survey on Sail-World.com showed average family income of AUD$240,000 pa. This is the audience that buys big boats and dinghies – many of our readers are multi-boat families.

Over the last decade since TetraMedia pioneered online networked marine media, we have discovered what really delivers value and results for advertisers online.

The 2.2 million Sydney to Hobart newsletters, the promotional competition packages with surveys, the very significant editorial support and the screen savers/brochures downloads with intelligent auto responses and the high impact global story footers are all examples of just how we ensure our advertisers get a very trackable and visible ROI, while our audience gets the news and information they are seeking.

Hardly surprising that the TetraMedia marine news network is now attracting global advertisers.


This year we will be starting our major product category feature coverage. With combinations of on-line surveys and multi-part multimedia enriched feature series which will run to over 10,000 words on a single product category.

If you are selling product to the boating community and you are not yet talking to Tetra-Media you need to do it NOW! Get in touch with our reps in your region and start reaching our qualified, targeted, responsive readers.

Related Articles

Sailing in the Olympics beyond 2016 - A double Olympic medalist's view
Bruce Kendall takes a look at what he believes Sailing needs to do to survive beyond the 2016 Olympics. Gold and Bronze medalist and multiple world boardsailing/windsurfer champion, Bruce Kendall takes a look at what he believes Sailing needs to do to survive beyond the 2016 Olympics. A key driver is the signalled intention by the International Olympic Committee to select a basket of events that will be contested.
Posted on 29 Apr
From Olympic flag to Olympic Gold and maybe another
The Sydney Olympics was a Sailing double 470 Gold event for Australia. Having won the 420 World Championship in 2000, the feeder class to the 470, while still at school in Australia young Matt Belcher was given the honour of carrying the Olympic flag during the closing ceremony of the Sydney 2000 Olympics.
Posted on 28 Apr
Pantaenius – Smooth sailing is more than a favourable weather forecast
Pantaenius get ready to launch into their fourth year operating in Australia As Pantaenius get ready to launch into their fourth year operating in Australia, we get to see why they continue to grow their happy crew of customers. Sitting down with Pantaenius Australia’s MD, Jamie MacPhail, you immediately get a sense that the smooth sailing is a direct result of both their unique product and the marketplace’s willingness to embrace the better mousetrap
Posted on 27 Apr
100 days to Rio, are there potholes and bumps ahead?
The Road to Rio 2016 still has a few curves, bumps and potholes for teams battling to win in Hyeres. The Road to Rio 2016 still has a few curves, bumps and potholes for teams battling to win in Hyeres, at some World championship events and Weymouth World Cup but for most crews.
Posted on 26 Apr
Is George Lucas a sailor?
He’s very famous for a lot of things, and justifiably so. One of them is Industrial Light and Magic He’s very famous for a lot of things, and justifiably so. One of them is Industrial Light and Magic, which has been instrumental in the making of many of the special effects that have made the digital world so impressive. Gone are the smears of Vaseline along the bottom edge of the clear filter to hide the trolley that was actually transporting Luke Skywalker’s Speeder, for instance.
Posted on 25 Apr
America's Cup - Oracle Racing win in Court but with collateral damage
Oracle Racing have had another claim against them by a former crew member dismissed. Oracle Racing have had another claim against them by a former crew member dismissed. Mitchell focussed largely on the circumstances of the matter and introduced into the public arena some interesting documents to support his claims.
Posted on 23 Apr
Thou doth protest too much, me thinks
And no, we’re not off to analyse Hamlet right away. There’ll be no surtitles popping up on the top of your screen And no, we’re not off to analyse Hamlet right away. There’ll be no surtitles popping up on the top of your screen about now. At any rate, it is simply an adaptation of Lady Gertrude’s original line. We merely seek to use it as a way to demonstrate that when there is a lot of brouhaha going on, the smoke screen ultimately ends up as a lovely, colourful flag as to the real intent behind it.
Posted on 18 Apr
Children of the Internet, Rio and Hong Kong
I have four daughters, the youngest, who in her mid 20's is a true child of the Internet. I have four daughters, the youngest, who in her mid 20's is a true child of the Internet. The kind of conversations I have with her run along these lines.... In the olden days we did not have television until I left school and they had a thing called print magazines, that reported events between two weeks and four months after they happened. And her sceptical response... Hoh! Daddy, Hoh!
Posted on 14 Apr
Can World Sailing learn from dear old Oz?
Why just lay the drop sheets out and tape up the edges of the windows for a splash of paint Some time ago now, Sail-World proposed that ISAF had a really good opportunity at hand when it morphed into World Sailing (WS). Why just lay the drop sheets out and tape up the edges of the windows for a splash of paint, when you could bring out the jackhammers and do a proper reno??? A call was issued for 200,000 sets of goggles and earmuffs to be supplied and for the real work to be commenced.
Posted on 11 Apr
World Sailing Cup V3 - A Dead Rat in a Shoe or Spring Daffodils?
While a host of major sailing events go from strength to strength, the Sailing World Cup has very major issues. Last night my Irish better half was sitting beside me on the sofa watching an Australian version of the popular TV Cooking Program My Kitchen Rules on a tablet with her headphones while I was watching Diehard II for the seventeenth time (it’s a boy thing) on TV. She suddenly spluttered and laughed, took off her headphones and motioned for me to mute Diehard. (Seriously!!)
Posted on 9 Apr
Bakewell-White Yacht DesignKilwell - 6T Clewring One Design