Please select your home edition
Edition
T Clew Ring New Generic

Lowrance announces additions to its Best-in-Class Service Program

by Andrew Golden on 26 Oct 2012
. .
Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — have announced additional service products to its global consumer-support program. Adding to its best-in-class service and support program – including the 5-Year Advantage trade-up option -- the new Lowrance Advantage Service now includes the Certified Dealer Advantage, OnBoard Advantage, System Builder Advantage, SIS Advantage and 24 Swap Advantage.

Delivering comprehensive marine-electronics support around the world, the Lowrance Advantage family of services efficiently provides dealers with powerful resources to address consumers’ needs, and ensures that issues with product performance are resolved quickly — with the highest level of quality.

'In recent years, Lowrance has aggressively launched new products that lead the marine-electronics industry through innovative performance,' said Louis Chemi, chief operating officer, Navico Americas. 'Now, through enhancing our Advantage Service Program, we take another significant step forward with user-friendly, resourceful tools and comprehensive policies that provide best-in-class support to meet and exceed both dealer and consumer satisfaction.'

Introduced in 2011, the 5-Year Advantage offers comprehensive support on Lowrance products for five years, including upgrade options to current technology products. In the unlikely event that a qualifying Lowrance product fails within the first five years after purchase, the program guarantees that consumers have the option to upgrade to current model technology at an attractive discount. Dealers execute the program using a Navico web-based portal to facilitate service swaps.

The Certified Dealer Advantage program provides a framework for dealers to demonstrate technical proficiency for Lowrance products. As a result, this network of Certified Dealers will be authorized to provide timely, high-quality OnBoard Advantage support, and they will be clearly identified on the Lowrance website.

Dealers also gain access to online tools and technical information via a new B2B Portal which provides extensive vessel detail, and technical information such as technical bulletins, product briefs, manuals, FAQs and troubleshooting training documents, videos and calendars. Previously certified Simrad Yachting and B&G Dealers are automatically authorized as Certified Lowrance Dealers. All Certified Dealers will be required to recertify annually.

The OnBoard Advantage program can be purchased as an additional coverage option by consumers and provides warranty service by a Certified Dealer onboard the consumer’s boat for the first two years after the marine-electronics purchase. Lowrance systems under warranty and valued over $2,500 will qualify for OnBoard Advantage when they have been installed or certified by a Certified Dealer, or Navico-authorized factory. The Lowrance system must also include at least one HDS multifunction display. Select limits apply to labor- and travel-related costs as detailed by the program guidelines.

The System Builder Advantage offers Certified Lowrance Dealers an Apple iPad tool that combines a current price book with a product information guide, and more, in an easy-to-use shopping cart-style purchase format. The system allows dealers to provide instant quotes and networking schematics to help consumers choose the ideal system, as well as ensure all necessary components are included. Allowing for local currencies, freight and duty, the System Builder provides detailed installation quotes. Standard packages and boat builder packs can be pre-loaded and configured during the quoting process.

Estimates and drawings can be shared with consumers and multiple recipients for seamless supply chain operation. A convenient and flexible service tool, dealers can also use the system to build a database of consumer details and quotes for future reference.

Under the SIS Advantage Program, boat owners with Lowrance systems installed by a Certified Dealer or authorized factory are positively assured of trouble free operation from day one. Providing a thoroughly inspected-and-tested installation, and one-on-one boat owner training on system operation, consumers can enjoy the confidence that comes from knowing that their marine electronics system is working perfectly for peak performance. For Certified Lowrance installation partners, the program will result in fewer system-troubleshooting calls and increased consumer confidence.

The 24 Swap Advantage program ensures that if a qualifying Lowrance product is identified as defective, consumers have the option to be shipped a replacement product within one business day, for an expedited service fee. Lowrance products under this program may change from time to time. Lowrance customer-care specialists will maintain a current listing of qualifying products.

The expanded Lowrance Advantage Service Program will take effect January 1, 2013, enhancing the Lowrance 5-Year Advantage currently available to consumers. Lowrance website
upffront 660x82Zhik ZKG 660x82Henri Lloyd 50 Years

Related Articles

'Welcome' says 5 Gold Anchor globally accredited marina Abell Point
5 Gold Anchor Global Marina Accreditation earlier this month team at Abell Point Marina added another level of service Since attaining 5 Gold Anchor Global Marina Accreditation earlier this month the team at Abell Point Marina have added another level of service to their offer to further enhance the customer experience and reconfirm Abell Point as the destination marina of choice in the Whitsundays.
Posted today at 1:50 am
Mirabaud Yacht Racing Image exhibition at the World Sailing conference
The Mirabaud Yacht Racing Image award keeps growing and improving its structures. World Sailing’s annual conference reassembles World Sailing member national authorities, Committees, Sub-committees, Commissions, Class Associations, sailors, event organizers, boat manufacturers and observers. Up to 700 delegates are expected in Barcelona this year.
Posted on 26 Sep
Knowing Harken takes years and years (Pt.II)
We looked at how Grant Pellew became the MD here in Australia, and how they rigorously go about testing their gear In Part One of getting to know Harken, we looked at how Grant Pellew became the MD here in Australia, and how they rigorously go about testing their gear. We also looked at some of the other brands Harken distributes in Australia and so we move on to the last category.
Posted on 25 Sep
Olympic Gold medalist and Volvo Ocean Race winner up for WS Board
Torben Grael (BRA) is amongst the 15 nominations for one of seven places on the Board of Directors of World Sailing Torben Grael (BRA) is amongst the 15 nominations for one of seven places on the Board of Directors of World Sailing in November. The five times Olympic medalist, Volvo Ocean Race winner and several times America's Cup competitor will bring a much needed sailing edge to the Board of World Sailing if he can navigate the politics of the controlling body of the sport.
Posted on 25 Sep
Southern Spars en route to Monaco – Stand QSE2
It’s been another big year for the NZ based company, there's lots of exciting things to talk about the Monaco Yacht Show It’s been another big year for the New Zealand based company, giving us lots of exciting things to talk about at the 2016 Monaco Yacht Show like our two big projects Adix and Aquijo. Adix, the three-masted 65-metre Dykstra schooner, has been transformed by a rig refit by Southern Spars and Future Fibres.
Posted on 22 Sep
You wanted a Musto Melbourne sale! You got it this weekend!
You are no doubt aware of the massive discontinued product sale that MUSTO have in Sydney on an annual basis. You are no doubt aware of the massive discontinued product sale that MUSTO have in Sydney on an annual basis.
Posted on 22 Sep
Musto’s MPX race lite jacket wins award for 'Best Clothing Innovation'
This is the future of racing. The unisex MPX GORE-TEX Race Lite Jacket is made with a new three-layer GORETEX Pro fabric This is the future of racing. The unisex MPX GORE-TEX® Race Lite Jacket is made with a new three-layer GORE-TEX® Pro fabric making it 30% lighter and 20% more breathable than the MPX Offshore Jacket.
Posted on 21 Sep
Terry Kohler, driving force of North Technology dies at 82
Terry Kohler who purchased North Sails was the driving force behind the North Technology Group, has died aged 82 Terry Kohler who purchased North Sails from Lowell North over 30 years ago and was the driving force behind the North Technology Group, has died aged 82. With the combined company of North sails and Southern Spars, Kohler created the 'Engine above the Deck' concept which married the technology used to build the sails and spars to be designed and work as an integral unit.
Posted on 21 Sep
Knowing Harken takes years and years (Pt.I)
You could imagine that being familiar with all that Harken produces and stands for is a lengthy process. You could imagine that being familiar with all that Harken produces and stands for is a lengthy process. So if you were going to be the person at the top in Australia, it would be best for you to have immersed yourself in sailing from an early age. When you grew up, being one of the technical service team would be more than a handy apprenticeship, as it were.
Posted on 19 Sep
Abell Point first accredited Global Gold Anchor Marina
Abell Point Marina in Airlie Beach, Queensland is the first marina to be accredited under the Global Gold Anchor Scheme. Abell Point Marina in Airlie Beach, Queensland is the first marina to be accredited under the Global Gold Anchor Scheme. The Scheme is a joint venture initiative of The Yacht Harbours Association (TYHA) and the Marina Industries Association (MIA). The Scheme is for marinas what the star rating scheme is for accommodation. The Scheme rates marinas on a scale of two to five Gold Anchors.
Posted on 15 Sep