Please select your home edition
Edition
Pantaenius AUS Smooth 728x90

Fusion – More than science’s Holy Grail

by John Curnow on 15 Oct 2013
The all digital Fusion 700 Series in-situ. FUSION Electronics
In a world contending with major issues such as runaway energy costs, geometric growth in demand for it and global warming, modern era physics has been relentlessly pursuing cold nuclear fusion. Why the dedication to this zenith of man’s quest to hold the proverbial goose that laid the golden egg? If achieved at realistic temperatures, fusion will release massive amounts of power and instantaneously take out our love affair with fossil fuels. Fusion will provide a safe source for the human race, something its fission cousin cannot even try to dream about.

Back a little closer to the everyday domain we all operate in, what do you get when you cross the best of thinking usually attached to companies such as the likes of Apple, Virgin and Sony? Then add in your own innovative ideas, technological breakthroughs and functionality advancements and what do you have? Simple - a Fusion!


Fusion Electronics the company has as an interesting story for its development as do its products. Without applying too many cheesy tags, you could say that interesting, innovative and considered are attributes literally fused into everything they do. And promise that will be the last one used, OK?!

Like many a great company, such as those mentioned earlier, the esprit de corp stems from the person at the top. In the case of Fusion, this is the visionary New Zealander, Sir Peter Maire. Her Majesty, Queen Elizabeth II, knighted Peter for his services to technology in 2009.

Now going way back when, Peter studied Electronic Engineering whilst playing in a rock and roll band and hosting his own public radio station. At this stage, he also worked at building guitar amplifiers and speakers. This knowledge, passion and love of music would combine again (see, no obvious remark) later when he took over Fusion and would be the very essence of their approach to audio engineering, thenceforth.

After that particular segment of his life, Peter founded the Kiwi company, Navman, which designed, developed and manufactured marine navigation products. Navman subsequently went on to grow to such a point as to become a major global brand and today is part of the Altor group that houses brands like Navico, Lowrance, B&G and Simrad.


It was 2006 when Sir Peter took ownership of the Fusion Electronics, with the goal of reinventing the marine entertainment industry. Founded in Auckland in 1998 as a car audio brand, Peter saw that Fusion’s strength in this market would be a tremendous launch pad for further product development into previously unchartered waters.

Today, many of the Fusion team still harks back to the Navman days, including Chris Baird, who is the CEO of Fusion Electronics. He oversees the company’s automotive, marine and lifestlye divisions. The passion is well and truly imbued in the team to firstly design, then develop and ultimately market the best marine entertainment solutions in the world.


Accordingly, Fusion has an Auckland based engineering team who have challenged traditional thinking, leading to a number of world first innovations, such as their first major project after Sir Peter arrived. This was a waterproof marine stereo that internally docked a range of Apple iPod products with multi zone audio control. The result was that Fusion instantly gained recognition as being the forward thinking market leader that they had not only set as a goal, but also to remain as the key fundamental element of their thinking.

So to help ensure the entire planet can enjoy the benefits of Fusion’s toils, their sales operation spans New Zealand, Australia, the United Kingdom and the United States of America. The advancements have certainly been rapid fire, and every year Fusion takes huge leaps forward.


One of these was the development of FUSION-Link, which really did add a new dimension in audio integration. FUSION-Link allows the audio system to be controlled via various marine Multi Function Displays and screens. It is now available on devices from leading brands, such as Furuno, Garmin, Murphy Instruments and Raymarine. The FUSION-Link App is also available as a free download to control your system over a Wi-Fi network.

Of course the Smartphone, tablet and phablet virtually rule the world these days. Fusion’s latest docking station, the MS-UNIDOCK, now caters for many of the most popular Smartphones, including Apple iPhone 5, Samsung Galaxy S3 and S4, HTC One, Sony Experia Z, LG Nexus 4 and Nokia Lumina 920.


Chris Soeters, the General Manager for Australia said, ‘Fusion is a unique brand. We have developed an incredible following over the last few years, no doubt many thanks to the range of innovations we have bombarded the marine industry with, and our wonderful customers who have so eagerly adopted them. The most common question we face is, ‘What have you come up with now?’ There is no doubt that we have changed the face of marine entertainment and we have plenty more yet to come.’

Fusion’s True Marine entertainment systems have been fitted by dozens of boat builders as Original Equipment Manufacture items. Brands like Bavaria Yachts, Boston Whaler, Caribbean, Contender, Ebb-Tide, Fairline, Fontaine Pajot, Grady White, Lowe Boats, Mastercraft, Matrix, Monterey, Princess, Ranger Tugs, Regal, Scorpion, Scout, Sealegs, Stabicraft, Sunseeker, Tidewater, Viking Yachts, Whittley and Yellowfin all sport Fusion entertainment equipment to one level or another.


Clearly end users and boat builders alike have found great solace in the use of Fusion Electronics’ technologies, so it is no wonder that other industries are also seeing the power unleashed by Fusion. You can now find Fusion products as original fitment in the Caravan and RV markets, with market leading manufacturers such as Jayco, Lotus Caravans, Traveller Caravans, Kimberley Kampers and many more being part of the growing following. The same attributes of efficiency, robustness and user friendliness appeal equally to this market.

Other benefits that are the cornerstone of Fusion marine stereos are things like being able to use the product whilst underway. Large buttons and an easy to use interface on the company’s True Marine range are the essential ingredients for this. Talking of constituent parts, Fusion 600 and 700 series marine stereos use D class amplifiers, as in Digital. The benefit here is that the stereo has a greater output (4 x 70 Watts), whilst using less power, as the digital processing is more efficient and also creates less heat in the process. Naturally, both are very welcome outcomes out on the water.


‘The passion within the close-knit team at Fusion is the real driving force for our success. Every member of the team has a real impact on the products that come to market. I believe that this really is our strength and absolutely what sets us apart’, said Soeters.

Chances are you have literally heard of Fusion if you have been near or on the water, sailing, fishing, wakeboarding or whatever pastime you choose. If you have been at a boat show recently, then you will definitely have seen Fusion, too. Those little green aliens will be as prevalent in your mind as they are in that of a science fiction writer.


So if you’re thinking about a new craft or perhaps an upgrade to the existing one, don’t forget to fully investigate the one thing you really want to get right - your entertainment. For if it is about relaxing and making the most of one’s precious downtime, then you want to have the equipment that is intuitive, intelligent, cool and actually works in the harsh marine environment.

In the meantime, as the chase for the Holy Grail goes on, we’ll just have to rely on the biggest fusion reactor in our little patch of space. Now whilst you’re out there enjoying said reactor, the sun, you may want to have one of Fusion Electronics marvels to keep you company and provide the entertainment - seamlessly and reliably! From sailing to wakeboarding, fishing to cruising, there is a Fusion Electronics system to suit you. See www.fusionelectronics.com for more information.


BandG AUS Zeus3 660x82Dubarry AUS 2017 660x82 4Harken AUS HL Snatch Block 660x82

Related Articles

A Q&A with the RORC’s Nick Elliott about the 2017 Rolex Fastnet Race
I caught up with Nick Elliott, RORC Racing Manager, via email, to learn more about the world-famous Rolex Fastnet Race. When one stops to consider the world’s best ocean races, the Royal Offshore Racing Club’s Rolex Fastnet Race, which starts on Sunday, August 6, 2017, is never far from mind. I caught up with Nick Elliott, RORC Racing Manager, via email to learn more about the race’s history and evolution, its challenges, and the amount of work that goes into pulling off this world-famous regatta.
Posted on 1 Aug
Tank killers
Not all that long ago, the US Army started using depleted Uranium shells. Not all that long ago, the US Army started using depleted Uranium shells. These shells were wickedly awesome at their job, which was killing enemy tanks in their tracks (and yes the pun is fully intended). The mighty, turbine powered, M1 Abrams became even more formidable, and their crews somewhat safer again.
Posted on 24 Jul
Ian Walker - Musto Ambassador on the Volvo Ocean Race, America's Cup
Ian Walker on his Volvo Ocean Race win, why food and clothing are so important offshore, his views on the America's Cup We speak to Musto ambassador Ian Walker about his Volvo Ocean Race win, why food and clothing are so important offshore, his views on the America's Cup, his new desk job, sailing for fun, and 20 years of the John Merricks Sailing Trust.
Posted on 23 Jul
Black Jack Yachting. Bigger boat. Bigger team. Even bigger performance
Throughout the iterations of maxis called Black Jack, a strong, consistent and talented team has been their focus Throughout the iterations of maxis called Black Jack, a strong, consistent and talented team has been their focus. Some were sail makers, like Skipper Mark Bradford and also Vaughan Prentice from North Sails’ Brisbane loft. Others were riggers, such as Bruce Clarke, and there are even boat builders, like Gary van Lunteren, as well as Ash Deeks.
Posted on 20 Jul
Gladwell's Line - America's Cup returns to its new home and thinking
Emirates Team New Zealand's win in the 35th America's Cup ends 17-years of wandering in the AC wilderness Emirates Team New Zealand's win in the 35th America's Cup ends 17-years of wandering in the AC wilderness and will open a new era of America's Cup, New Zealand and World Sailing. A rookie crew won the most prestigious trophy in sailing, and one of the most difficult to win in any sport.
Posted on 29 Jun
SuperFoilers Are Go!
SuperFoilers represent many things. Whilst those components are disparate and virtually from different planets SuperFoilers represent many things. Whilst those components are disparate and virtually from different planets in the great scheme of things, they come together in the one form as harmoniously as a Rolls Royce, and also deliver intense energy way past the sum of their parts, just like some amazing band.
Posted on 28 Jun
Poppy takes Australia to her dad who’s afflicted with Parkinson’s
It’s a very sad way to begin such a great voyage. Not that you would know from the ultra-effervescent Poppy Moore... It’s a very sad way to begin such a great voyage. Not that you would know from the ultra-effervescent Poppy Moore, mind you. So the chance to talk with her and learn her tale was fantastic, and she is also the best one to recount it. “I decided to sail around Australia to raise awareness and funds for Parkinson’s, because my father’s got Parkinson’s
Posted on 5 Jun
Jeanneau Sun Fast 3600 - It just works
Every now and then a boat just clicks. It has all the right bits, of the correct dimensions, in the appropriate places Every now and then a boat just clicks. It has all the right bits, of the correct dimensions, in the appropriate places, and out of it all you get something that simply sings. The Jeanneau Sun Fast 3600 is one of these craft. It was designed and built in parallel to the other, more well known versions of the brand’s vessels, and benefits from being more geared towards performance, without going tot
Posted on 23 May
The return to Coffs!
The word is out that the new race to Coffs Harbour is on. The phoenix would run once again in the Christmas timeslot The word is out that the new race to Coffs Harbour is on. The phoenix would run once again in the traditional Christmas timeslot, and also be the much easier to digest 200 or so miles. The ‘new’ race would also be geared towards club racers, so they, and their non-pro crews could be out and back, and almost more importantly, returned to work before anyone missed them. Bring it on...
Posted on 22 May
America's Cup - Southern Spars AC50 build for Emirates Team NZ + Video
The Peter Blake skippered Steinlager 2 put Southern Spars on the map 27 years after Steinlager 2 put Southern Spars on the map with her unequalled clean sweep of the 1989/90 Whitbread Round the World Race, Southern Spars were called on to build Emirates Team NZ's America's Cup Challenger. Here's a look behind the scenes at the composite engineering process Southern Spars employ on projects ranging from Volvo OR spars, to Olympic bike wheels to an AC50
Posted on 1 May