Please select your home edition
Edition
Wildwind 2016 728x90

And as the year begins we are blowing our own trumpet!!

by Brendan Maxwell on 4 Jan 2014
.
Well who else will do it??

Sail-World.com was launched in August 2000, we made it to 2014, who would have thought!!

In March 2013, the little Aussie battler www.Sail-World.com became the most visited sailing web site in the world and has not been headed since.


In the last six months we have averaged 400,000 unique users each month - that is 4 x MCG's, eight times Sanctuary Boat Shows, six times Sydney International Boat Shows, not once a year but every bloody month.

Obviously the America's Cup was a major boost but the traffic trend continues upwards but when you think about it’s not surprising...

At the World Yacht Racing Forum 2013 (WYRF) in Gothenburg, the attendees voted on the most important media for sailing at 80% of the audience is the internet… TV is 17% (but who has that budget?) whilst print is down to 3%.

And put that in context, after almost half a century of sailing media domination... the latest figures suggest that one of the best known Australian sailing and yachting magazines now has less than 4,000 subscribers per month. That’s the number of readers Sail-World hit this year at 4am on January 1st 2014

In 2000 we registered Sail.World.com not sail.aus or sailing.aus. It’s not rocket science we followed the standard media model, good enough for News Ltd. Good enough for us, a mix of local news and international content, 24x7 news.

We had competitors then, their names go down in history, Quokka.com, BoatingOz, Yachte, Sailingonline, but they did not last the distance.



And as we've spread our content has become more international as well, we had the largest media contingent at the last two Olympic Games and the America's Cup, and we will have the most significant media presence on the ISAF Sailing World Cup circuit in 2014. And then it’s the Volvo Ocean race, our European head office is just 40 mins down the road from Alicante, the VOR HQ and race start, so you can imagine that our coverage will be more intense than others.

As multimedia becomes the best content delivery, our Sail-World feature articles have gained more and more traction with a mixture of text, images and video delivering feature material in a way that other media cannot.



In 2014 we will launch 11 new sites, yes 11, that will bring the group to 30 sites, we operate 24x7, and our news is published in 78 languages, some 15 of those we have 1200+ sailing technical words and phrases that have been translated by our team.

By the end of 2014 we expect that list will have grown to 30 languages, meaning Sail-World assisted translations will be available to 95% of the sailing readers worldwide.

And so the growth continues, traffic up more than 50% in 2013, with more than three million unique visitors.

Hall Spars - BattenFremantle to Bali Race 660x82Doyle Sails NZ - Never Look Back

Related Articles

Southern Spars en route to Monaco – Stand QSE2
It’s been another big year for the NZ based company, there's lots of exciting things to talk about the Monaco Yacht Show It’s been another big year for the New Zealand based company, giving us lots of exciting things to talk about at the 2016 Monaco Yacht Show like our two big projects Adix and Aquijo. Adix, the three-masted 65-metre Dykstra schooner, has been transformed by a rig refit by Southern Spars and Future Fibres.
Posted on 22 Sep
America's Cup - Ken Read reflects on the recent World Series - Toulon
Commentator Ken Read on the recently completed round of the Louis Vuitton America's Cup World Series in Toulon, France. North Sails President, Ken Read, doubles as a live commentator for the official TV feed from the America's Cup World Series. Here's his thoughts, from his blog on the North Sails website on the recently completed round of the Louis Vuitton America's Cup World Series in Toulon, France. Read also looks ahead to the final round of the America's Cup World Series is Fukuoka, Japan and the strategies
Posted on 22 Sep
North Sails pays tribute to former owner Terry Kohler
Terry Kohler’s vision, leadership, and generosity will be felt within North Sails, and the sport for many years to come The North Sails Group is deeply saddened by the passing of Terry Kohler, owner of North Sails from 1984-2014. North Sails and all of its employees around the world would like to pass their condolences to the family Terry leaves behind, especially his wife Mary. Terry Kohler’s vision, leadership, and generosity will be felt within North Sails, and the sport for many years to come.
Posted on 22 Sep
America's Cup - CNN Mainsail goes inside the teams in Bermuda and UK
CNN goes inside four of the America's Cup teams in Bermuda and Portsmouth, UK for an insight into the design processes Double Olympic Gold medallist and presenter of the outstanding CNN Mainsail series, Shirley Robertson, goes inside four of the America's Cup teams in Bermuda and Portsmouth, UK for an insight into the design processes and angles being pursued by the teams. Then she goes on the water and sees the design teams and sailing teams working together.
Posted on 20 Sep
WIM Series moves on to the US
Next week will see the WIM Series midway event, the Buddy Melges Challenge in Sheboygan, USA. Next week will see the Women’s International Match Racing Series (WIM Series) midway event, the Buddy Melges Challenge in Sheboygan, USA.
Posted on 19 Sep
New Sailing World Cup strategy snub to Southern Hemisphere
Australian Sailing expressed its disappointment in elements of World Sailing’s new strategy/format for Sailing World Cup Australian Sailing has expressed its disappointment in elements of World Sailing’s new strategy and format for the Sailing World Cup released earlier this week.
Posted on 16 Sep
2016 Rolex Big Boat Series begins tomorrow
A record fleet of 127 boats has registered for the 52nd edition of the Rolex Big Boat Series. A record fleet of 127 boats has registered for the 52nd edition of the Rolex Big Boat Series. The regatta begins tomorrow and is hosted by the St. Francis Yacht Club on San Francisco Bay.
Posted on 15 Sep
Gladwell's Line - Cup Decision all but officially confirmed
At least four unconnected international sources have confirmed to Sail-World that our story is correct Since we published the updated editorial commentary on the Arbitration Panel Decision on the now no more Auckland Qualifier Series for the 2017 America's Cup, at least four unconnected international sources have confirmed to Sail-World that our story is correct, and the Decision has indeed gone the way of the Kiwis.
Posted on 13 Sep
Sailing World Cup 2017-20 - Australia and China lose. Japan wins
Miami will host first Round of the upcoming 2017 series which will be shortened to allow a switchover to a new calendar. As World Sailing's Sailing World Cup goes in for modification to become SWC v4.0, it is clear the big losers are Australia and China who lose their rounds of the oft-stalled event. Japan gains a round in the lead up to Tokyo, with Europe retaining preeminence. A while ago, one commentator said of the now defunct v3.0, and most specifically Melbourne's final, 'Has the smell of failure about it.'
Posted on 13 Sep
Rolex Swan Cup 2016 – Tradition meets innovation
In celebrating this historic occasion, the Swan world has responded with its customary enthusiasm. Even the famous pontoons of the Yacht Club Costa Smeralda in Porto Cervo have rarely paid witness to such a flurry of activity and vibrant sense of anticipation.
Posted on 12 Sep