Please select your home edition
Edition
RS Sailing 728x90

America's Cup- Major free to air US television deal imminent - Coutts

by Richard Gladwell on 10 Feb 2012
Russell Coutts - Oracle Racing Guilain Grenier Oracle Team USA © http://www.oracleteamusamedia.com/
>br>In a media conference this morning, Russell Coutts revealed that a major television broadcast deal was imminent for the USA.

When pressed further Coutts said the deal was with one of the major US TV networks, and was a free to air package.

'Around November last year we gave the teams details of a comprehensive television package, and the events package around the America’s Cup – so the Challengers have some certainty as to what to expect. There is something like 30 broadcasters already signed.

'There is a major television broadcast contract in the final stages of negotiation in the US. It has been quite a complicated discussion. I haven’t been directly involved, but I have been getting reports on progress,' he added.

'This America’s Cup coverage is going to be exceptional in terms of exposure. However these deals to take time to finalize in terms of the details.'

'We all recognize the urgency, and I have been pushing for quite a while to announce something publicly – but the ongoing discussions haven’t really helped that. An announcement will be made soon.

'Frankly I think this will be one of the best, if not the best television broadcasts that the America’s Cup has ever had – certainly in the time that I have been involved.

'I personally think that the changes that we have made to the television production will change the way the world views our sport, and we have made massive changes', he added. 'It has taken time and a lot of effort from people like Stan Honey and his organization , but it has been worth it, and we will see some more changes for Naples (America’s Cup World Series has its next round in Naples, Italy in April).

'Now that the broadcasters have seen the footage, no-one is disputing the quality of the coverage – even from the ACWS events we held last year'

'The free to air broadcaster makes this a significant deal for the US market.'

Turning to the Youtube coverage Coutts said they had 5.8million views off just three ACWS regattas plus associated events, and the America's Cup channel. 'I know that there has been some problems with the Youtube broadcast in New Zealand for example. That conflict has been resolved for the future.'

'Youtube has been fantastic for the Cup. Our 5.8 million viewers is great for just three events, a lot of people think we have been running for years and years, but we have achieved that level of interest off just three events.'

Sail-World will run more from the Russell Coutts media conference later today and tomorrow, together with a second conference given by Regatta Director Iain Murray, yesterday.
Cooper Teamwear 660x82 1BandG AUS Zeus3 660x82Beneteau SAIL Oceanis 51 and 57 660x82 1

Related Articles

Jeanneau Sun Fast 3600 - It just works
Every now and then a boat just clicks. It has all the right bits, of the correct dimensions, in the appropriate places Every now and then a boat just clicks. It has all the right bits, of the correct dimensions, in the appropriate places, and out of it all you get something that simply sings. The Jeanneau Sun Fast 3600 is one of these craft. It was designed and built in parallel to the other, more well known versions of the brand’s vessels, and benefits from being more geared towards performance, without going tot
Posted on 23 May
The return to Coffs!
The word is out that the new race to Coffs Harbour is on. The phoenix would run once again in the Christmas timeslot The word is out that the new race to Coffs Harbour is on. The phoenix would run once again in the traditional Christmas timeslot, and also be the much easier to digest 200 or so miles. The ‘new’ race would also be geared towards club racers, so they, and their non-pro crews could be out and back, and almost more importantly, returned to work before anyone missed them. Bring it on...
Posted on 22 May
America's Cup - Southern Spars AC50 build for Emirates Team NZ + Video
The Peter Blake skippered Steinlager 2 put Southern Spars on the map 27 years after Steinlager 2 put Southern Spars on the map with her unequalled clean sweep of the 1989/90 Whitbread Round the World Race, Southern Spars were called on to build Emirates Team NZ's America's Cup Challenger. Here's a look behind the scenes at the composite engineering process Southern Spars employ on projects ranging from Volvo OR spars, to Olympic bike wheels to an AC50
Posted on 1 May
Debbie says the 8thP with Insurance is Patience (Pt.III)
We’re back to keep exploring the nature of TC Debbie and how she came to tell us about the eighth P of insurance We’re back to keep exploring the nature of TC Debbie and how she came to tell us about the eighth P of insurance. We’ve looked at what it was like to come into a disaster zone, seen the evidence of those that did the right thing, and how the area is already on the road to recovery. Now we’ll see why patience is the key in the aftermath of her fury.
Posted on 30 Apr
Debbie says the 8thP with Insurance is Patience (Pt.II)
We’re back to keep exploring the nature of TC Debbie and how she came to tell us about the eighth P of insurance We’re back to keep exploring the nature of TC Debbie and how she came to tell us about the eighth P of insurance. We looked at what it was like to come into a disaster zone and now we see the evidence of those that did the right thing, and how the area is already on the road to recovery.
Posted on 25 Apr
You can almost see it
The windward/leeward is great fun and a real test of your skills. True, it might be hard for the uninitiated to follow The windward/leeward is great fun and a real test of your skills. True, it might be hard for the uninitiated to follow, but then sailing is not the world’s largest spectator sport by any means. Badminton does rate higher, after all. Still, when you’re doing it, you not really worried about little racquets and small, caged up, feathered thingamabobs.
Posted on 24 Apr
She’s still here with us, and now we can be there for her
Of the many endearing qualities in Lisa Blair, the one that is paramount is her effervescence. Of the many endearing qualities in Lisa Blair, the one that is paramount is her effervescence. Yet it is what lies behind that which could be her most incredible characteristic. Sometimes you can almost overlook her steely determination, but not for long when you start talking with her. Catching up with her live from Cape Town surely was a vivid reminder of not only what this sailor can accomplish
Posted on 24 Apr
Gladwell's Line - Timeout in Bermuda and a decision OTUSA will regret?
With Emirates Team New Zealand's AC50 now in Bermuda and being re-assembled, it is time to take a breath With Emirates Team New Zealand's AC50 now in Bermuda and being re-assembled, it is time to take a breath from what has been a hectic couple of months, both in Auckland and Bermuda. The third major Practice Session has concluded in Bermuda. This was conducted almost entirely if winds of around 16-25kts - starting to get close to the top end of the range for the AC50's.
Posted on 20 Apr
Debbie says the 8thP with Insurance is Patience
This all stems from the learnings in the widely read, ‘Debbie says there are 7 Ps and 1 C with insurance’. This all stems from the learnings in the widely read, ‘Debbie says there are 7 Ps and 1 C with insurance’. As time unfolds some more, we learn that indeed there are a lot of reasons you need to apply patience with both your dealings with your insurance company, and also all the many trades that are working feverishly to get all the jobs done.
Posted on 19 Apr
America's Cup - Glenn Ashby on hitting the AC50's sound barrier
These boats are incredible. The performance that can be achieved in light airs is the amazing thing. The big difference between the AC72, the America's Cup Class, used in the 2013 America's Cup in San Francisco and the smaller AC50 to be sailed in Bermuda, lies in their light and medium air performance. 'These boats are incredible. The performance that can be achieved in light airs is the amazing thing. In 7-8-9-10 knots of breeze, you are sailing at 30kts at times.
Posted on 18 Apr