2014 NSW Discover Boating Week - Set to kick off this year’s summer

by Domenic Genua on 3 Oct 2014 2014 NSW Discover Boating Week - The BIA of NSW will this year launch Discover Boating Week in two weeks time.

Domenic Genua from BIA NSW told MarineBusiness-World that Discover Boating Week has been designed to help those considering boating as a lifestyle option to better understand the multitude of offerings available.

Genua explained 'The Discover Boating Week operates from the 18th until 26th October. It is a really a nine day event so it is a week with an extra weekend. Nine days of activities and this activity will run across New South Wales with a whole series of experiential activities that Mr and Mrs Public and the Public kids can participate in to get to know and understand and get involved.

'In 1997 the BIA of NSW launched Try Sailing Day, and since then this annual activity has given over 30,000 people, mostly children, the opportunity to Try Sailing for the first time. Discover Boating Week takes the successful elements of this program and have opened it up to all sectors of recreational boating.

'The format is simple and involves any business to share information or a boating experience from their selected location. A participating member nominates a day, time and activity. That activity is then added to the schedule that is promoted to the public.

'The launch of Discover Boating Week has uncovered numerous ideas from the industry. Activities during Discover Boating Week will now include Try a Trailer Boat, Understanding Boat Sharing, Marina Open Day, Discover Paddling, Discover Sailing, Understanding Boat Storage Options and Understanding Boat Hire.

'The week will be promoted through a number of mediums including three specially produced Channel seven Sydney Weekender Stories, a radio campaign and an extensive social media and direct Email campaign to BIA’s extensive consumer network.With a warm summer predicted and the heightened activity amongst the recreational marine industry, a big summer is expected for recreational boating.'

'Participating activity hosts will be supported with logos and marketing collateral to assist them also promote their activities and participation.

'The programs will be promoted under the MyBoatingLife.com.au masthead. For information about who is already participating in Discover Boating Week, click here.

Those businesses wishing to participate in Discover Boating Week can still do so by contacting the BIA NSW on (02) 9438 2077.