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sail-world.com -- World Yacht Racing Forum - Get to know industry leaders this December

World Yacht Racing Forum - Get to know industry leaders this December    
Tue, 13 Nov 2012

At the World Yacht Racing Forum 2012, due to take place just four weeks from now on 11-12 December in Gothenburg, Sweden, top class speakers will discuss the latest trends and challenges in the business of yacht racing and what the future holds for an industry full of passion.

Panels at the World Yacht Racing Forum will include:

- Outside of Sponsorship How Can Sailing Generate Income From Different Revenue Streams?
Marijn Harink from United Games, Marc Blees from Gaastra, Dominique Curchod from Curchod Communications and Richard Moore of Capitalize join this panel to discuss the various revenue streams open to sailing including games, apps, ticket revenue, merchandising and television/live streaming.

- What is the Most effective Way to Promote the Sport of Sailing?
Uli Lacher from IFM Sports Group, Richard Brisius from Atlant Ocean Racing and Mark Turner from OC Sport join this panel to consider yacht racings target audience, who is responsible for promoting the sport? Are numbers or engagement the key? What is the secret of a good sailing event for the audience?

- What is the Future of Yacht Racing?
Five years on from the first WYRF we look at the predictions made in 2008 and consider which ones proved accurate. We also look at whether entertainment is costing the industry its sporting ethic, is one design going to be increasingly the way forward in the current economic environment and how does sailing capitalize on the developing markets. Joining this panel are Knut Frostad from Volvo Ocean Race, Mark Turner from OC Sport, Pat Shaughnessy from Farr Design, Ben Ainslieā€¦and more!

- Why do Cities Want Sailing Events?
Simon Howell from Cardiff Harbour Authority, Gwyn Brown from The Tall Ships Race and Axel Bauerdorf from Kiel Sailing City join others to discuss the benefits and returns for cities hosting sailing events. Do successful city venues need to have public sector investment? Has hosting events led to sustainable benefits?

Make sure you do not miss your chance to attend the leading Conference on the business of yacht racing where high profile representatives from all over the world will gather to discuss the most challenging issues and trends facing the industry.

Co-located with the WYRF is the fourth edition of the Yacht Racing Design and Technology Symposium focusing on the latest technological developments in the industry. Panels include sessions on the AC72s, CFD, Volvo One Design, Race Boat Reliability, Super yacht comfort and safety versus performance and project planning.

For further information on the profile of attendees, please visit the World Yacht Racing Forum website.

For more details about the different opportunities that are available, please contact James Gradwell on +44 (0) 207 017 5118 or at james.gradwell@informayachtgroup.com

For delegate enquiries please contact our Delegate Sales Manager, Bede Townsend on + 44 1983 248663 bede@informasportsgroup.com

by James Gradwell



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