Sail-world.com and TetraMedia- Facts and Figures

Across the Asia Pacific and around the world more sailors, boaters and marine industry readers obtain their information online than in all the yachting and marine industry magazines combined.

Event organisers and Clubs, brokers, agents, manufacturers, suppliers should look at allocating significant advertising and reporting budgets to on-line promotion.

Who should they be working with?

TetraMedia’s stable of online news site Sail-World.com, Powerboat-World.com and MarineBusiness-World.com is the largest marine news and information group in the world.

Having launched its first site in 1997, TetraMedia now operates 17 marine sites world wide. In this short month of February 2010 these sites had 190,000 unique visitors, with many of those visitors having visited multiple TetraMedia sites on many occasions across the month.

Sail-World.com: the Circulation Leader

With Asian, Australian, New Zealand, US, Canadian, UK and European racing editions, as well its US, Canadian, Australia and International Cruising sites – Sail-World.com is easily the largest sailing news network in the world.

Sail-World.com sends out 200,000 email newsletters each week.

Sail-World.com is a mainstay source of information for serious racing sailors, because it is more event-oriented than any other sailing news group in the world. It covers offshore racing, keelboat regattas, match racing, Olympic classes and a host of off the beach classes – the lot!

Sail-World.com outshines most specific event sites.  Each December-January our visitor numbers exceeded the much-publicised official Rolex Sydney-Hobart Race site. Whilst major industry advertisers recognise that Sail-World.com helps them to reach their primary audiences, more and more major boating events understand that Sail-World.com can have a very significant impact on growing their events by adding extra coverage and by delivering extra entries and attendance.

Five Sail-World editors were accredited for the Qingdao Olympics, and sent out over 50,000 newsletters a day from the event. Sail-World was “on location” for the last America’s Cup, and sent out six editions to 85,000 readers.

Its event news coverage goes to over 900 different media groups including more than 220 national and international sailing websites. 

Sail-World Asia allows for more localised reporting to our subscribers.  Sail-World Asia reports on events in Thailand (Phuket Race Week, Phuket King’s Cup, Phang Nga Bay Regatta, Koh Samui Regatta), Malaysia (the Raja Muda Selangor International Regatta, Royal Langkawi International Regatta), Hong Kong (the China Coast Regatta, China Sea Race, Hainan Race, Vietnam Race, San Fernando Race, Typhoon Series, Hobie Asian Championships), the Philippines (Commodore’s Cup, Boracay Race, Philippine Hobie Challenge), Singapore (Singapore Straits Regatta), and cross-regionally (Darwin-Bali-Langkawi Rally), then the match racing circuit, Terengganu in Malaysia, the Korea Match Cup and in 2010 the Vietnam Match Cup and sends key content from those regattas to its worldwide audience.

Sail-World.com Cruising sites cover cruising activities across the Pacific, into Australia, up through Indonesia, into Malaysia, Thailand and into the Mediterranean as well as the USA and Canada. Each week 45,000 newsletters are sent to Sail-World’s cruising subscribers.

But the TetraMedia group covers much more than sailing.

Powerboat-World.com (Asia-Pacific) is the largest general boating and powerboat racing news publication in the Asia Pacific. Its online audience is more than 70,000 readers per month.

And, this publication is poised to double in size in 2010. US and Canadian editions have already been soft-launched in conjunction with a North American print partner, and the readership will reach 150,000 by year end.

The MarineBusiness-World.com audience, with more than 35,000 trade newsletters going into the Asia Pacific and North America, is larger than IBI or Soundings.

Across Asia (including China) there are more than 8,000 newsletter subscribers

Advertising Rates

Sail-World.com is one of the leading marine news services and websites in both Asia and the World, with huge numbers of readers every month.

Sail-world.com/Asia: Unique users 9,800 per month

Sail-world.com: Unique users 165,000 per month (worldwide)

Sail-World.com advertising comes in three basic banner sizes:

Standard banner. 120 x 90 pixels (Appears left side of screen) Rotation - 30 seconds

Premium Banner 160 x 120 pixels (Appears right side of screen) Rotation - 60 seconds

Top or bottom of story banner 468 x 60 pixels. Rotation- 90 seconds

‘Rich me­dia’ banners are also available with “mouse over” facility providing added impact.

Both regional and world-wide packages are available.

The most cost effective way to advertise on Sail-World.com is a 12 month package with a combi­nation of banners and advertorials starting from USD$200.00 per month.

Please call Guy Nowell (+852 9680 7063) or email asiaeditor@sail-world.com for more details

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