Across the Asia Pacific and around the world more sailors, boaters and marine industry readers obtain their information online than in all the yachting and marine industry magazines combined.
Event organisers and Clubs, brokers, agents, manufacturers, suppliers should look at allocating significant advertising and reporting budgets to on-line promotion.
Who should they be working with?
TetraMedia’s stable of online news site Sail-World.com, Powerboat-World.com and MarineBusiness-World.com is the largest marine news and information group in the world.
Having launched its first site in 1997, TetraMedia now operates 17 marine sites world wide. In the second half of 2013 these sites averaged 400,000 unique visitors, with many of those visitors having visited multiple TetraMedia sites on many occasions across the month.
Sail-World.com: the Circulation Leader
With Asian, Australian, New Zealand, US, Canadian, UK and European racing editions, as well its US, Canadian, Australia and International Cruising sites – Sail-World.com is easily the largest sailing news network in the world.
Sail-World.com sends out 200,000 email newsletters each week.
Sail-World.com is a mainstay source of information for serious racing sailors, because it is more event-oriented than any other sailing news group in the world. It covers offshore racing, keelboat regattas, match racing, Olympic classes and a host of off the beach classes – the lot!
Sail-World.com outshines most specific event sites. Each December-January our visitor numbers exceeded the much-publicised official Rolex Sydney-Hobart Race site. Whilst major industry advertisers recognise that Sail-World.com helps them to reach their primary audiences, more and more major boating events understand that Sail-World.com can have a very significant impact on growing their events by adding extra coverage and by delivering extra entries and attendance.
Five Sail-World editors were accredited for the Qingdao 2008 Olympics, and sent out over 50,000 newsletters a day from the event. Sail-World was “on location” for the last America’s Cup, and sent out six editions to 85,000 readers. Sail-World was the largest sailing media presence at the London Olympics sending out more than 100,000 newsletters daily.
Its event news coverage goes to over 900 different media groups including more than 220 national and international sailing websites.
Sail-World Asia allows for more localised reporting to our subscribers. Sail-World Asia reports on events in Thailand (Phuket Race Week, Phuket King’s Cup, Phang Nga Bay Regatta, Koh Samui Regatta), Malaysia (the Raja Muda Selangor International Regatta, Royal Langkawi International Regatta), Hong Kong (the China Coast Regatta, China Sea Race, Hainan Race, Vietnam Race, San Fernando Race, Typhoon Series, Hobie Asian Championships), the Philippines (Commodore’s Cup, Boracay Race, Philippine Hobie Challenge), Singapore (Singapore Straits Regatta), and cross-regionally (Darwin-Bali-Langkawi Rally), then the match racing circuit, Terengganu in Malaysia, the Korea Match Cup and in 2010 the Vietnam Match Cup and sends key content from those regattas to its worldwide audience.
Sail-World.com Cruising sites cover cruising activities across the Pacific, into Australia, up through Indonesia, into Malaysia, Thailand and into the Mediterranean as well as the USA and Canada. Each week 45,000 newsletters are sent to Sail-World’s cruising subscribers.
But the TetraMedia group covers much more than sailing.
Powerboat-World.com (Asia-Pacific) is the largest general boating and powerboat racing news publication in the Asia Pacific. Its online audience is more than 80,000 readers per month.
The MarineBusiness-World.com audience, with more than 17,000 trade newsletters going into the Asia Pacific is larger than IBI or Soundings.
Sail-World.com is one of the leading marine news services and websites in both Asia and the World, with huge numbers of readers every month.
Sail-World.com advertising comes in three basic banner sizes:
Standard banner. 300 x 100 pixels Rotation - 22 seconds
Premium Banner 300 x 250 pixels Rotation - 22 seconds
Top or bottom of story banner 660 x 82 pixels.
‘Rich media’ banners 728 x 90 are also available with “mouse over” facility providing added impact.
Both regional and world-wide packages are available.
The most cost effective way to advertise on Sail-World.com is a 12 month package with a combination of banners and advertorials starting from as little as US$200.00 per month.
Standard Ad Packages for MarineBusiness-World for the Asia Pacific cost between US$315 and $795 per month
Standard Ad.Packages for Powerboat-World for the Asia-Pacific cost from US$315 to $795 per month.
Standard Ad. Packages for Sail-World for Asia cost between US$315 and $795 per month, fof the Asia-Pacifc between US$555 and $995 per month
There are larger world-wide packages for manufacturers and exporters for multiple sites which cost between US$ $1,200-$2,300 per month.