Please select your home edition
Edition
Wildwind 2016 728x90

Sir Keith Mills to invest several million Euros into offshore project

by Pierre Orphanidis, vsail.info on 29 Apr 2013
Spanish skipper Javier Sanso sails onboard his "Imoca 60 Acciona 100% Ecopowered" monohull on October 11, 2012 off the coast of Brest, western France, during a training session ahead of the 7th edition of the Vendee Globe solo round-the-world race DPPI / Vendee Globe http://www.vendeeglobe.org/en/

Sir Keith Mills, 62, has spent his entire working life in the advertising and marketing business. He quit school at the age of 15, with no qualifications, and worked his way up from the bottom, founding his own advertising company in 1985. In 1988 he set up Air Miles, an incentive scheme that filled spare capacity on planes, and eventually sold it to British Airways, making a small fortune.

In 2001 he created Nectar, a brand loyalty program that became the biggest one in the UK with over 19 million customers, nearly half of the adult population. According to London's Guardian newspaper, the other half 'can buy T-shirts that pithily answer the eternal question with the response: 'No I haven't got a f***ing Nectar card.'' He then sold Nectar and netted £160 million.

In September 2003 he became Chairman of London 2012 and embarked on two major marketing campaigns. The first one was to pitch the London candidacy to the International Olympic Committee, something he was successful in as the UK capital was selected as host city in July 2005. The second major marketing campaign involved the actual London Olympics and Sir Keith's team was able to bring in more than £1 billion of sponsorship money.

If such a successful, self-made businessman that has been selling and marketing products for nearly half a century states in a press conference that he has found an 'extraordinary business opportunity' for him and that he will invest 'several' million euros of his own money, there must be little doubt he knows what he's talking about. If he then closes the same press conference by saying that he spent his entire career marketing products and that this one is 'one of the best' he has seen then you wish you could have invested some of your savings there as well.

What does all this have to do with sailing? A lot, especially with single-handed and double-handed offshore sailing, and all these enthusiastic statements were made during the international press conference Sir Keith Mills held in Lausanne, Switzerland last Saturday.

For the rest of this story http://www.vsail.info/2013/04/29/sir-keiths-ambitious-plans-for-the-imoca/!click_here

Barz Optics - Kids rangeStorm Force Marine 1Ancasta Ker 40+ 660x82

Related Articles

RORC Transatlantic Race – Day 14 – Aragon watches the clock
Aragon crew are a blend of family, friends and professional sailors and the youngest sailor was at the helm of Aragon. The crew of Aragon are a blend of family, friends and professional sailors and the youngest sailor, Anna Van Nieuwland was at the helm of Aragon as the team crossed the line.
Posted today at 3:03 pm
Strong winds continue on Day 4 of Sailing World Cup Melbourne
Matt Wearn enjoyed the strong winds today, winning both races in the Laser fleet. Wearn is currently leading overall. Matt Wearn enjoyed the strong winds today, winning both races in the Laser fleet. Wearn is currently leading overall, three points ahead of Cypriot Pavlos Kontides. Rio Silver medallist, Tonci Stipanovic finished second in both today’s races and is currently lying third overall, while Australia’s Tom Burton is in fourth overall. Burton scored a 12 and a five in today’s two races.
Posted today at 12:02 pm
Extreme Sailing Series – Oman Air close gap on Alinghi
Oman Air took every opportunity today and cornered the podium to close the gap at the top of the Act eight leaderboard. Team Oman Air took every opportunity on the Sydney Harbour race course today and cornered the podium to close the gap at the top of the Act eight leaderboard as the rivalry with Alinghi intensifies.
Posted today at 11:09 am
SWC Final – Badloe and Squires pick up where their countrymen left off
Badloe holds the lead after nine races and Squires pushed himself into contention after two bullets and a second. Badloe holds the lead in the men's windsurfer after nine races and Squires pushed himself into contention after two bullets and a second. The pair, and the sailors across the ten Olympic and Open Kiteboarding fleets battled against a south westerly wind in excess of 20 knots coupled with a big sea state.
Posted today at 10:38 am
ESS Sydney - second day images from Beth Morley
The Open Water session due for 4pm to 6pm today but it was cancelled due to the wind Beth Morley was back out on the water to capture the second day of Act Eight of the Extreme Sailing Series. An Open Water session was due for 4pm to 6pm today but it was cancelled due to the wind, so these are from the Stadium race. Enjoy!
Posted today at 10:09 am
Alinghi and Oman Air neck and neck at Extreme Sailing Series finale
Swiss crew Alinghi remain in pole position after two days of breathtaking action on the iconic waters of Sydney Harbour. Swiss crew Alinghi remain in pole position after two days of breathtaking action on the iconic waters of Sydney Harbour, but it couldn't be tighter at the top as the battle between the two Series frontrunners intensifies.
Posted today at 10:08 am
Tom Squires 'dab's' while skydiving at Sailing World Cup - Melbourne
Tom Squires from the British Sailing Team is in Melbourne jumped out of a plane as part of the event earlier this week. Tom Squires from the British Sailing Team is in Melbourne for the Sailing World Cup Final sailing on the RS:X jumped out of a plane as part of the event earlier this week. He took the opportunity to do his first 'dab' and managed to hurt his shoulder.
Posted today at 7:25 am
Vendee Globe - Dealer's choice - Antipodean duel in stormy low
Armel Le Cleac’h and Alex Thomson have throttled back to preserve their boats and equipment as best they can Gusty, squally winds averaging 40kts, big, confused seas compounded by an awkward wind angle are all contributing to the worst period yet for two leaders of the Vendee Globe as they deal with a nasty, messy low pressure system. Armel Le Cleac’h and Alex Thomson have throttled back to preserve their boats and equipment as best they can but even so speeds are still averaging between 18 and 20 kts.
Posted today at 6:11 am
Vendee Globe - Conrad Colman - 'It’s emotional and shocking'
Conrad Colman has shown in this race that he is not merely able to deal with the technical problems thrown at him Conrad Colman, currently in twelfth place directly south of Madagascar, has shown in this race that he is not merely able to deal with the technical problems thrown at him, but he has also revealed his ability to communicate how he feels and what life is like aboard an IMOCA with all its ups and downs. Here is his reaction to the recent incidents in the race.
Posted today at 5:24 am
Solo Round the World record attempt makes long-term sponsorship work
The recent focus in the sailing news has been on the boats racing in the Vendée Globe and the epic battle Tomas Coville is aboard Sodebo vying for the single-handed, non-stop circumnavigation record. Coville rounded Cape Horn at the tip of South America yesterday and is currently turning his bow north as he deals with the strong currents in the Estrecho de le Maire, or the Straits of le Maire
Posted on 8 Dec