Please select your home edition
Edition
Barz Optics - Polarised and non-polarised readers for sailors

Sir Keith Mills to invest several million Euros into offshore project

by Pierre Orphanidis, vsail.info on 29 Apr 2013
Spanish skipper Javier Sanso sails onboard his "Imoca 60 Acciona 100% Ecopowered" monohull on October 11, 2012 off the coast of Brest, western France, during a training session ahead of the 7th edition of the Vendee Globe solo round-the-world race DPPI / Vendee Globe http://www.vendeeglobe.org/en/

Sir Keith Mills, 62, has spent his entire working life in the advertising and marketing business. He quit school at the age of 15, with no qualifications, and worked his way up from the bottom, founding his own advertising company in 1985. In 1988 he set up Air Miles, an incentive scheme that filled spare capacity on planes, and eventually sold it to British Airways, making a small fortune.

In 2001 he created Nectar, a brand loyalty program that became the biggest one in the UK with over 19 million customers, nearly half of the adult population. According to London's Guardian newspaper, the other half 'can buy T-shirts that pithily answer the eternal question with the response: 'No I haven't got a f***ing Nectar card.'' He then sold Nectar and netted £160 million.

In September 2003 he became Chairman of London 2012 and embarked on two major marketing campaigns. The first one was to pitch the London candidacy to the International Olympic Committee, something he was successful in as the UK capital was selected as host city in July 2005. The second major marketing campaign involved the actual London Olympics and Sir Keith's team was able to bring in more than £1 billion of sponsorship money.

If such a successful, self-made businessman that has been selling and marketing products for nearly half a century states in a press conference that he has found an 'extraordinary business opportunity' for him and that he will invest 'several' million euros of his own money, there must be little doubt he knows what he's talking about. If he then closes the same press conference by saying that he spent his entire career marketing products and that this one is 'one of the best' he has seen then you wish you could have invested some of your savings there as well.

What does all this have to do with sailing? A lot, especially with single-handed and double-handed offshore sailing, and all these enthusiastic statements were made during the international press conference Sir Keith Mills held in Lausanne, Switzerland last Saturday.

For the rest of this story http://www.vsail.info/2013/04/29/sir-keiths-ambitious-plans-for-the-imoca/!click_here

Related Articles

Sailing in the Olympics beyond 2016 - A double Olympic medalist's view
Bruce Kendall takes a look at what he believes Sailing needs to do to survive beyond the 2016 Olympics. Gold and Bronze medalist and multiple world boardsailing/windsurfer champion, Bruce Kendall takes a look at what he believes Sailing needs to do to survive beyond the 2016 Olympics. A key driver is the signalled intention by the International Olympic Committee to select a basket of events that will be contested.
Posted on 29 Apr
From Olympic flag to Olympic Gold and maybe another
The Sydney Olympics was a Sailing double 470 Gold event for Australia. Having won the 420 World Championship in 2000, the feeder class to the 470, while still at school in Australia young Matt Belcher was given the honour of carrying the Olympic flag during the closing ceremony of the Sydney 2000 Olympics.
Posted on 28 Apr
The Road to Rio now 99 days short
The Road to Rio 2016 still has a few curves, bumps and potholes for teams battling to win. The Road to Rio 2016 still has a few curves, bumps and potholes for teams battling to win in Hyeres, at some World championship events and Weymouth World Cup but for many crews: 'It's 106 miles to Chicago we got a full tank of gas, half a pack of cigarettes, it's dark and we're wearing sunglasses.' Whoops wrong movie.
Posted on 28 Apr
Pantaenius – Smooth sailing is more than a favourable weather forecast
Pantaenius get ready to launch into their fourth year operating in Australia As Pantaenius get ready to launch into their fourth year operating in Australia, we get to see why they continue to grow their happy crew of customers. Sitting down with Pantaenius Australia’s MD, Jamie MacPhail, you immediately get a sense that the smooth sailing is a direct result of both their unique product and the marketplace’s willingness to embrace the better mousetrap
Posted on 27 Apr
America's Cup - Oracle Racing win in Court but with collateral damage
Oracle Racing have had another claim against them by a former crew member dismissed. Oracle Racing have had another claim against them by a former crew member dismissed. Mitchell focussed largely on the circumstances of the matter and introduced into the public arena some interesting documents to support his claims.
Posted on 23 Apr
Thou doth protest too much, me thinks
And no, we’re not off to analyse Hamlet right away. There’ll be no surtitles popping up on the top of your screen And no, we’re not off to analyse Hamlet right away. There’ll be no surtitles popping up on the top of your screen about now. At any rate, it is simply an adaptation of Lady Gertrude’s original line. We merely seek to use it as a way to demonstrate that when there is a lot of brouhaha going on, the smoke screen ultimately ends up as a lovely, colourful flag as to the real intent behind it.
Posted on 18 Apr
Children of the Internet, Rio and Hong Kong
I have four daughters, the youngest, who in her mid 20's is a true child of the Internet. I have four daughters, the youngest, who in her mid 20's is a true child of the Internet. The kind of conversations I have with her run along these lines.... In the olden days we did not have television until I left school and they had a thing called print magazines, that reported events between two weeks and four months after they happened. And her sceptical response... Hoh! Daddy, Hoh!
Posted on 14 Apr
World Sailing Cup V3 - A Dead Rat in a Shoe or Spring Daffodils?
While a host of major sailing events go from strength to strength, the Sailing World Cup has very major issues. Last night my Irish better half was sitting beside me on the sofa watching an Australian version of the popular TV Cooking Program My Kitchen Rules on a tablet with her headphones while I was watching Diehard II for the seventeenth time (it’s a boy thing) on TV. She suddenly spluttered and laughed, took off her headphones and motioned for me to mute Diehard. (Seriously!!)
Posted on 9 Apr
Volvo Ocean Race appoints stadium racing pioneer as new CEO
Sail-World forecast the appointment of Mark Turner as Volvo Ocean Race CEO a month ago. We profiled Turner at that time. Sail-World forecast the appointment of Mark Turner as Volvo Ocean Race CEO a month ago. We profiled Turner at that time. Today his appointment has been confirmed.
Posted on 31 Mar
Large spectator fleet heading north for boat watching season
I’m absolutely not going to lay claim to the phrase, but it is insanely apt and hilarious all at the same time, however. I’m absolutely not going to lay claim to the phrase. It is insanely apt and hilarious, all at the same time, however. Well then, boat watching season is definitely upon us once more. The whales will soon be gathering again off the coast of Queensland to observe all manner of racing and cruising craft as they head North for a Winter in the sun.
Posted on 29 Mar
North Technology - Southern SparsPantaenius - Fixed ValueT Clewring Cruising