Please select your home edition
Edition
Marine Resource 2016

Boat Shows - Provide touch and feel and world-wide exposure

by Rob Kothe and the Sail-World Team on 18 Feb 2013
Show Halls - RYA Dinghy Show RYA http://www.rya.org.uk
In less than two weeks the world’s largest dinghy boat show, the RYA Dinghy Show will open at London’s Alexandra Palace.

On Saturday and Sunday March 2nd and 3rd some 200 exhibitors will be showing their wares to the walk in audience.
But many will consider there is an Elephant in the Room – the Internet.

Over the last decade the Internet has changed the world in ways that seem almost surreal.

We listen to radio stations from anywhere in the world and download the latest movies in minutes.

We buy online from all around the world, with many high street retailers in serious trouble.

The classified sections of newspapers, once rivers of gold, have almost dried up and newspaper and magazine circulations continue to plummet worldwide.

So across all business sectors, the graphs are studied to see if the Internet is turning the world upside down,

World-wide attendances over the last decade to Trade Shows and Exhibitions are down 15-25%, largely because show attendance is no longer needed to gain information, much more readily available online.

This is not just a British issue, it’s happened to the Dusseldorf and Genoa Shows, Sydney International Boat Show, the Annapolis Boat Show and Fort Lauderdale Boat Shows, in fact we cannot think of a long established Boat Show that has not experienced the same audience decay.


Yet once again event organisers, exhibitors and marine media will be focusing on attendance numbers, as the most significant measure of the RYA Dinghy Show’s success but this emphasis ignores what such shows are really about.

The main attendance driver is the opportunity for touch and feel and talk for that reason trade shows, while losing visitor numbers, are gaining in the quality of contacts.

Show visitors these days are not just looking for information, mostly they have that already and the questions exhibitors are asked certainly reflect that.


What show visitors want is to touch, feel and talk... The talking part is more often to gauge the ethos of the organization they might be dealing with down the course.

So whether it’s a Dinghy Class organization, a Sailing School or a boat builder, the product presentation, the ability for the Show visitor to get a feel for the boat and the friendly smile, after being asked the same question for the 300th time are all part of the consumer´s decision making mix.


So the fact that the 2006 RYA Dinghy Show had 11,549 attendees and the 2011 Show had just over 8,500 is not cause for wrist slashing.

What must be understood is that now-a-days, while the Internet has meant 15-25% of the once upon a time visitors are finding the information they need on line, is that as well as the touch and feel on the ground audience, overall the impact of the 2013 Show via feet on the ground, via major sailing websites, via Twitter and Facebook will be much more significant than ever before.

This month some 220,000 Sail-World readers for instance, will read detailed coverage of the event with news, interviews etc. That kind of coverage volume just did not exist back in 2006.

So rather than bemoaning the shrinking show visitation, it’s time to congratulate the RYA, the longtime sponsors Suzuki and Yachts & Yachting, the media and to all the exhibitors and dinghy enthusiasts who together to make this such an important event on the UK and European and world boating scene.

We too trust that it will not be snowing, as it was during the London Boat Show, and that visitors come in droves, but for those who don’t, we know they will discover lots about the event and the exhibitors online.

See you there, or follow the event online with us.



T Clewring One DesignWildwind 2016 660x82Fremantle to Bali Race 660x82

Related Articles

Dateline Rio - Sailing Olympics review - as good as it gets?
The Rio Sailing Olympics was widely judged to have been the best of recent times. The Rio Sailing Olympics was widely judged to have been the best of recent times. The weather was better than Weymouth and Qingdao, the courses more varied, but from a working media perspective, it was the people running the Rio regatta who really made the difference.
Posted on 26 Aug
Rio 2016 - Plain speaking by triple-medalist on Olympic sailing moves
Triple Olympic medalist, Santiago Lange has been on the sharp end of changes made to Olympic classes and formats Santiago Lange, a six-time Olympian and Bronze medallist in the 2004 and 2008 Olympics, won his third medal – Gold sailing in the Nacra 17 class. With that length of experience at an Olympic level, having sailed the Laser, Tornado and now Nacra 17 classes his comments on the future shape of the Olympic regatta was one of the highlights of the Medallists Media Conferences.
Posted on 25 Aug
Audi Hamilton Island Race Week 2016 - Day 1 Video
Day 1 of Audi Hamilton Race Week 2016 provided the first opportunity for Wild Oats XI and Scallywag to go head-to-head Day 1 of Audi Hamilton Race Week 2016 provided the first opportunity for Wild Oats XI and Scallywag to go head-to-head on an inshore race course. The two boats shadowed each other in the pre-race manoeuvres prior to the start of a race to Lindeman Island and back, starting in Dent Passage. Both boats made a fine spectacle as they reached to the northern tip of Dent Island before heading upwind
Posted on 21 Aug
Rio 2016 - Images of the penultimate race in the Finns - Scott wins
Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn, in what potentially could have been Giles Scott's (GBR) Gold medal winning race. In the end, the current world champion won in style.
Posted on 15 Aug
Rio 2016 - Images from the Mens RS:X Medal Race
Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class won before the race by Dorian van Rijsselberghe (NED) without needing points from the Medal Race. Nick Dempsey (GBR) was second on a similar basis.
Posted on 15 Aug
Rio 2016 - Sailors talk of Life at the Extreme on the Atlantic Ocean
Certainly the Volvo Ocean Race catchcry of Life at the Extreme is not a phrase associated with the Sailing Olympics. The 470 crews were suffering the mixed emotions of survival of an extreme test by nature, the cold, and for some elation at their placings, after Thursday's battle for survival. In conditions that looked more out of the Volvo Ocean Race, than an Olympic sailing regatta, crews battled 20kt plus winds and Atlantic Ocean rollers that towered up to four metres.
Posted on 13 Aug
Rio Olympics - Fourth gallery of images the fearsome Niteroi course
Fourth image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean Fourth image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean - sailing in 3-4 metre swells and 20kt plus winds. believe it or not the sea conditions were worse inshore as the fleet encountered the backwashed Atlantic rollers
Posted on 12 Aug
Rio 2016 - Third image gallery of 470's braving the Atlantic Ocean
Third image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean Third image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean - sailing in 3-4 metre swells and 20kt plus winds
Posted on 12 Aug
Gladwell's Line - The challenges of Guanbara Bay
The decision to run Medal Racing on the Pao de Acucer course, probably won't be remembered as one of the brightest The decision to run Medal Racing on the Pao de Acucer, probably won't be remembered as one of the brightest of the 2016 Sailing Olympics. Over shadowed by a 1300ft tall granite and quartz mountain in the shape of a sugarloaf, the bay suffers from dramatic windshifts, and huge variance in wind pressure.
Posted on 11 Aug
Rio 2016 - Fresher breezes expected inside and outside on Day 3
Stronger winds are expected for the third day of racing in the 2016 Olympic Sailing Regatta in Rio de Janeiro. Stronger winds are expected for the third day of racing in the 2016 Olympic Sailing Regatta in Rio de Janeiro. Two of the fleet scheduled to race outside on the Atlantic Ocean course off Copacabana Beach, while the 470 Men and Women will race inside on Guananara Bay.
Posted on 10 Aug