RSVP now for 'Hour of Power' at SIBS

by Jeni Bone on 14 Jul 2009 With just two weeks to go til SIBS, this is your last chance to RSVP for the Australian marine industry’s exclusive branding/media seminar that will not cost you a thing, but will reap business rewards many times over. Sandman Public Relations, in conjunction with the Boating Industry Association of NSW, is presenting the Hour of Power, featuring high-profile guest speaker, creative and branding genius, Rob Belgiovane executive creative director of ad agency BWM.

Among a host of topics, the one-hour branding and communications seminar will show you new ways of approaching marketing, innovative ways of getting a message to the media, as well as provide advice on how to leverage brand strengths in a crowded and competitive market.

According to Sandman Public Relations director Ben Sandman, the aim is to 'equip businesses with the confidence and competence to place stronger focus on promotional activities'.

'Businesses that batten down the hatches on marketing during rough times are essentially taking all the wind out of their sails,' he adds. 'Marine businesses have far greater opportunity to increase their market share in the current economic climate than during the high times of recent years.

'A slow economy should be the trigger for businesses to focus on achieving maximum results. More than ever, activity should effectively deliver a specific message to the people most likely to respond.

'Smart business people will also realise that if competitors have headed for cover in an attempt to survive, it’s quite likely they’ll vanish from the consumer radar, increasing the power of brands who keep up their strategic and targeted communication.

'When consumer confidence returns and cash again begins to flow, those marine businesses at the peak of the wave will enjoy a very smooth and long ride.'

Places at the seminar are strictly limited. To register your interest and for more information visit www.sandmanpr.com.au

HOUR OF POWER: industry marketing and branding seminar
WHEN: Friday 31 July, 2009, 2pm – 3pm
WHERE: Glasshouse 3* – Sydney Convention and Exhibition Centre, Darling Harbour NSW (*Glasshouse 3 is on the mezzanine level and can be accessed via the external stairs outside Hall 3)
FREE of charge. Attendees will also receive a marketing ‘tool kit’ valued at over $100.

More at www.sandmanpr.com.au