Australian marina research underway
by Colin Bransgrove on 30 Aug 2013
Mackay Marina - just one of the 356 marinas invited to take part in this year’s survey. Mackay Marina
All 356 marinas in Australia are currently being invited to participate in the second Health of the Australian Marina Industry Survey. This national survey is being conducted by the Marina Industry Association (MIA) in association with the Recreational Marine Research Centre (RMRC) at Michigan State University.
The previous survey found that in 2010/11 the direct permanent and casual employment generated by marinas was 15,900 (excluding contractors) and that marinas generated $1.65b in gross revenues.
MIA Executive Officer Colin Bransgrove said the 2011 survey received excellent support by marinas and this resulted in high quality information that has been widely used to promote the importance of marinas.
'State comparative data has also been useful in assisting industry when governments have proposed additional charges such as a SA local government minimum rate on boat storage and TasWater proposing a rate on new marina infrastructure. The more marinas that enter data the better the information is.
'Marina owners and managers can use the information for promoting and protecting our industry and also in benchmarking their performance against like marinas across a range of performance indicators.'
The 2013 Survey will also provide industry with important tend data from the past three financial years across areas such as capital expenditure, taxes and lease payments and gross revenues. Comparisons by state and by marina type will also be provided. The 2013 Survey will collect data for the first time on barriers to investment and Australia’s super yacht berth capacity. The super yacht data provided will assist Superyacht Australia with their overseas marketing.
The online survey is being provided to all marinas via email. Marinas will need to refer to data from their end of financial year tax information to assist in completing the survey. RMRC adheres to the strictest protocols with regards to data confidentiality and only aggregated data is published. Any marina in Australia that would like to participate in the research and receive a free copy of the research report but has not been contacted should contact the MIA.
More at www.marinas.net.au or Tel: (02) 9439 5806.
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